Branding, Customer Insight, Online Survey, Research

25 Great Branding Resources for Marketers (Including Branding Surveys)

You know their logos. You know their names. Nike tells you to “just do it,” while Apple tells you to “think different.” This is all part of a branding...

Customer Insight, Online Survey, Research

7 Signs That It’s Time To Find a New Online Survey Company

When it’s time to send out a marketing research survey or just a company questionnaire, you have a lot of options. Of course, sometimes the most obvious solution may...

Customer Experience, Customer Insight

25 Great Customer Experience Resources for Marketers (Including Surveys)

There’s a motto in the eCommerce world that says, “customer is king.” Today, these customers have many avenues when it comes to shopping, whether it’s a brick-and-mortar store or...

Customer Insight, Online Survey, Research

How To Create a SMART Survey Design

Creating a survey takes time and effort – if you expect to get results. There are many things to consider, such as the look and feel of the survey,...

Customer Insight, Online Survey, Research

How Generational Differences Impact Survey Participation

“As surveys grow more technologically advanced, older adults may regard data collection practices differently than younger adults, leading to varying rates of participation and response.” This statement by ResearchGate,...

Online Survey

14 Advantages of Online Surveys (and 4 Disadvantages)

Have a question you want insight into? A survey can get you the answer! While surveys have long been a popular way to gather research, today’s online survey tools...