Data Types, Online Survey, Research, Sampling, Segmentation, Survey Examples

What is Systematic Sampling? Pros, Cons, and Examples

Systematic sampling is a type of sampling method that involves selecting a smaller group of participants (the sample) from a larger group of participants (the population). However, this method...

Online Survey, Sampling, Segmentation, Survey Examples, Types of Surveys

What is Psychographic Segmentation? (Examples and Key Benefits)

The term psychographic is derived from the word psyche (meaning the human spirit or mind) and the word graphic (meaning a representative picture of something). So, psychographic segmentation is...

B2B / B2C, Data Types, Online Survey, Sampling

What is Simple Random Sampling? Pros, Cons, and Examples

Need to survey a large group of people but don’t have the time or money to survey them all? Simple random sampling is a great option, and is one...

Online Survey, Polls, Questionnaires

How to Name a Survey, Questionnaire, Poll, Quiz, or Form

What’s in a name? Well, when you’re naming a survey, quite a lot! People are asked to take surveys all the time, so coming up with a name that...

B2B / B2C, Data Types, Online Survey, Sampling

What is Convenience Sampling? Pros, Cons, and Examples

Many surveys are concerned with people’s age, gender, income, education level, and other demographic information. These surveys want to know this information because they’re targeting a specific portion of...

Holiday, Image Poll, Online Survey, Polls, Survey Examples

How to Create a New Year’s Resolution Quiz or Survey

The new year is a time to reset things. For many, it’s a fresh start – the time to make some life changes. For retailers and brands, it’s also a...