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An introduction to analyzing survey results

QR code in survey

Being able to analyze collected survey data in a proper way, is even more important than designing the questionnaire itself
When we receive and collect enough responses for a survey, it is time to analyze the data. Actually, being able to analyze these data in a proper way, is even more important than designing the questionnaire itself.

There are many different ways through which one can extract a proper analysis from the collected survey data. All these ways will lead to achieving a realistic insight about the responses. In this article we are going to have a quick and elementary review of the essential steps and techniques needed to analyze the survey results.

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Analyzing collected survey data is a science for itself. So I’ve made this article for you, to help you get a good grasp of this subject. So make sure to click the ‘continue reading’ button, and read the whole article!

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Why Mobile-ready Surveys Are A Must

Mobile-ready surveys
Luckily for us here at SurveyLegend we focused on mobile-ready surveys from day one. Oh happy day, oh happy day! Let me explain why you should use an online survey provider that supports and offers a mobile-ready survey solution, and no it doesn’t have to be SurveyLegend. But we would be extremely happy if you chose us. To help you decide here is a tour of our Mobile Phone Ready survey solution.

Mobile-ready online surveys are more important now than ever!

Not using an online survey solution that offers a mobile-ready survey design is like driving a car with no fuel, it’s impossible.

Ok maybe i’m too dramatic here, but the truth is that in the USA alone more than 50 percent of the survey participants today respond to some kind of survey or form using their smartphone. The mobile consumers are growing fast and your surveys have to keep up with the trend. Research conducted by Experian even shows that 53 percent of emails opened where read on devices other than computers, yes it’s a lot!

The smartphone and tablet has made us all more reachable and by being in a constantly moving world with time being of essence responding to a survey on the go is a must these days.
Mobile-ready surveys chart
Even the desktop PCs industry has tasted defeat since the smartphone emerged, the diagram shows clearly how fast the new technology has been adapted and how it’s growing and growing…

The survey respondents of today express a desire to be able to answer surveys on whichever device they are using, meaning that surveys that can be taken on any device will provide higher finish rate. As mentioned 50 percent or more of the survey responses happen via mobile, and it’s rising according to our latest figures.

These mobile respondents often express disappointment when they find that a surveys doesn’t work on their smartphone, often ignoring to finish the survey. This is avoided by using an online survey provider that offers mobile-ready surveys.

New amazing possibilities with mobile friendly surveys

You as a company, school, government… have now a better chance than ever to get the purest feedback and insight possible by sending out surveys after a certain experience. This enables me as the participant to give you my most honest feedback of the experience I just had with you.

Why honest, because by the time i’m stationed by a computer the thought and feeling I had after being in contact with your company, school, government… is not pure any more. I have done other things during the hour, day or even week, getting the feedback as soon as possible is super important, this helps with the quality of the feedback collected.

Mobile-ready surveys revolutionising the feedback collecting in stores

Imagine being able to collect feedback in a store, providing scannable QR code that the shopper can scan and respond to on their smartphone or tablet as they are shopping. To show your gratitude you can give them a discount code they can use at the cash-register, offering a gift at the end increases the finish rate of a survey even more.

Feedback is obtained in the store, this helps state location of the participant and as a franchise, this enables better understanding and tracking of areas needing improvement but also what stores are doing good.

So what are you waiting for, create your first mobile-ready survey today! And we hope you decide doing it with us. If you don’t know how to start, take a look at our survey examples templates, chose the one that fits your needs and get started in minuites.

Stay Legendary,

Using and Analysing Likert Scales Correctly

This guide teaches you about using & analysing Likert Scale questions correctly

What are “Likert Scales” questions

When surveyors want to measure respondents’ attitudes or behaviours, Likert scale questions are very popular choices. A Likert Scale reliably measures people’s attitudes and behaviours by giving them several selection choices, associated with items they can choose from.

You have definitely seen questions with scaled answers such as “Not at all likely < — to —> Extremely likely”. These are typically used in Likert Scale questions.

As mentioned before, Likert Scale questions consist of several items that respondents express their opinions about. These are called “Likert Items”, and should not be confused with the “Likert Scale” itself.

Likert Scale questions are reliable and great tools, because they enable you to get an image of degrees of people’s opinions; unlike a simple “yes / no”, or other rating question types. Such questions will empower you to identify areas that need improvements, and also measure challenging topics.

However, to create these questions correctly and gather highest quality of data, we recommend you to read the following guide. Also, you can find more information about how to use our Liker Scale feature in our user guide.
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Sampling and Data Collection

In order to apply the distribution procedure it is usually needed to use some statistical tools and methods to select a small, but carefully chosen group of potential respondents from the total target population. In statistics these useful methods of choosing a subgroup from a population is referred as “Sampling”.
What is sampling?

When a survey has been generated and tested carefully, it is time to send out the survey in order to collect responses. The distribution procedure and data collecting process, is one of the most important parts of the survey processing which has a big influence on further analysis.

Sometimes, even the entire population will be sufficiently small and researcher can consider an obvious way to perform that by sending out the survey to all the possible individuals and then waiting for their responses. This type of research is called a “census study”. Although this method seems to be easy and good, it is not applicable and efficient most of the time. Especially when the target population is huge or simply not entirely reachable.

In order to apply the distribution procedure it is usually needed to use some statistical tools and methods to select a small, but carefully chosen group of potential respondents from the total target population. In statistics these useful methods of choosing a subgroup from a population is referred as “Sampling”.

The goal of sampling is to decrease the cost, save time and reduce the amount of work that it would take to survey the entire target population. Since all further analysis is based on the gathered data, it is necessary to select the samples carefully.

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How to make QR Codes for your surveys

QR code in survey

Increase your survey response rate using QR codes; and make participation easier for your offline survey respondents.
Since SurveyLegend was launched, it has been loved by teachers and students all over the world. And of course we love them back, tenfold! 🙂

Find out how you can create a QR code for your surveys and increase the chance of getting your offline surveys answered.


What are QR Codes?

QR Code or QRC is an abbreviation of “Quick Response Code”. Originally the naming has nothing to do with survey and responses. But it’s a cool coincidence, because we are going to show you exactly how to collect responses for your surveys in a quicker way!

You have probably seen these codes everywhere, they look like squiggly barcodes made with lots of squares. The codes are usually black and white but can practically be any color.

QRCs were invented in Japan to be used in automotive industry, but because those little patterns (codes) could hold so much data they became interesting for lots of people, including marketers.


How do they work?

QRC generators take information in form of text or a picture, translate it into a visual code and save it as an image. Then you can print that image which holds the data, as tags, stickers or on a simple A4 paper and carry it with you.

To be able to read the data you need a QRC reader, for instance an app on your smartphone or tablet. The reader scans the code using the built-in camera of your smartphone or tablet and decodes the data in it.

These small tags can be put almost anywhere and do different things depending on the data that is saved in them.

But to make it simple, you can just consider them as normal links. Yes, links that you see and click on, every day while surfing the web. You click on a link and it opens a new webpage for you, right? But instead of clicking on these codes, you can just scan them with your smartphones and open them in a web-browser, right inside the phone!


How can I use them for my surveys?

When you create an online survey or a questionnaire using SurveyLegend, our system generates a unique link for it. Copy the link and send it to your target audience by putting the link in your blog or website, send it via email or SMS and ask them to answer your questions. This is as easy as it gets when you share your surveys online.

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