Customer Insight, Online Survey, Research

How Generational Differences Impact Survey Participation

“As surveys grow more technologically advanced, older adults may regard data collection practices differently than younger adults, leading to varying rates of participation and response.” This statement by ResearchGate,...

Customer Insight, Online Survey, Research

5 Types of Market Segmentation & How To Segment Markets Effectively

Are you targeting the right audience? Are you providing a good customer experience? Or are you throwing money down the drain trying to appeal to a group that’s not...

Online Survey, Research

8 Ways to Conduct Survey Testing and Top 7 Benefits

You can spend a lot of time, money, and effort developing a consumer or research survey, so you want to be sure it’s effective and easily understood. But how...

Customer Insight, Online Survey, Research, Survey Questions

7 Ways to Get the Truth on Surveys (+ Reasons for Lying on Surveys)

Do you swear to tell the truth and nothing but the truth? It’s tempting to begin each of our surveys this way, but unfortunately, this isn’t a court of...

Customer Insight, Online Survey, Research

How to Perform Data Cleaning in Survey Research + Top 7 Benefits

Ready to clean up your act? Then start with your data! Today, almost 95% of businesses suspect their customer and prospect data are inaccurate. And, it’s costing U.S. businesses...

Research, Survey Examples

360 Degree Feedback Questions for Employers + Sample Performance Review

A complete trip around the edge of a circle is 360 degrees, which means that if you “do a 360” (as you’ve probably heard when a car spins out...