---
generated_by: surveylegend-page-markdown
title: Story Behind The SurveyLegend's Mascot
description: The story behind the SurveyLegend's MASCOT. Call it luck, destiny
  or what ever you want. One thing is for sure, Jasko & Kiarokh didn't plan
  this...
canonical: https://www.surveylegend.com/features/story-behind-surveylegend-mascot/
---

# The Story Behind the SurveyLegend’s Mascot

[Create your first survey with SurveyLegend, it’s free!](https://www.surveylegend.com/register/)

2 min read

**Published:&#xA0;**&#x20;October 9, 2014

**Updated:&#xA0;**&#x20;September 1, 2021

![Jasko Legend logo story](https://www.surveylegend.com/wordpress/wp-content/uploads/2020/04/Jasko_Legend_logo_Story.jpg)

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AI:

- [Summarize with ChatGPT](https://chat.openai.com/?q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20The%20Story%20Behind%20the%20SurveyLegend%E2%80%99s%20Mascot%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Ffeatures%2Fstory-behind-surveylegend-mascot%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.)
- [Summarize with Grok](https://x.com/i/grok?text=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20The%20Story%20Behind%20the%20SurveyLegend%E2%80%99s%20Mascot%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Ffeatures%2Fstory-behind-surveylegend-mascot%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.)
- [Summarize with Google AI](https://www.google.com/search?udm=50\&aep=11\&q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20The%20Story%20Behind%20the%20SurveyLegend%E2%80%99s%20Mascot%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Ffeatures%2Fstory-behind-surveylegend-mascot%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.)
- [Summarize with Perplexity](https://www.perplexity.ai/search/new?q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20The%20Story%20Behind%20the%20SurveyLegend%E2%80%99s%20Mascot%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Ffeatures%2Fstory-behind-surveylegend-mascot%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.)
- [Summarize with Claude.ai](https://claude.ai/new?q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20The%20Story%20Behind%20the%20SurveyLegend%E2%80%99s%20Mascot%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Ffeatures%2Fstory-behind-surveylegend-mascot%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.)

[Create now, it's free!](https://app.surveylegend.com/register/)

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Summarize with AI:

- [ChatGPT ChatGPT](https://chat.openai.com/?q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20The%20Story%20Behind%20the%20SurveyLegend%E2%80%99s%20Mascot%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Ffeatures%2Fstory-behind-surveylegend-mascot%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.)
- [Grok Grok](https://x.com/i/grok?text=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20The%20Story%20Behind%20the%20SurveyLegend%E2%80%99s%20Mascot%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Ffeatures%2Fstory-behind-surveylegend-mascot%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.)
- [Google AI Google AI](https://www.google.com/search?udm=50\&aep=11\&q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20The%20Story%20Behind%20the%20SurveyLegend%E2%80%99s%20Mascot%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Ffeatures%2Fstory-behind-surveylegend-mascot%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.)
- [Perplexity Perplexity](https://www.perplexity.ai/search/new?q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20The%20Story%20Behind%20the%20SurveyLegend%E2%80%99s%20Mascot%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Ffeatures%2Fstory-behind-surveylegend-mascot%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.)
- [Claude.ai Claude.ai](https://claude.ai/new?q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20The%20Story%20Behind%20the%20SurveyLegend%E2%80%99s%20Mascot%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Ffeatures%2Fstory-behind-surveylegend-mascot%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.)

Call it luck, destiny or whatever you want :) One thing is for sure, Jasko and Kiarokh did not plan this, and by this we mean Jasko and SurveyLegend both being bald. Where to start? Hmmmm… Jasko had for a while the idea of shaving his head, why? Well we live only once, it’s good for your hair, so I’ve heard, and it’s something you should do at least once in your lifetime, according to Jasko :P I was hesitant when standing there about to become bald as I walked back and forth. Finally my little sister (Emma), the one holding the trimmer, just did it!!! And it was to late to go back… The next day (May 4, 2014) we where barbecuing with friends and family, my new haircut was turning heads, shocking family and friends, because they knew how much I loved my hair. Kim one of Jaskos closest friends got intrigued with the idea of going totally bald, Jasko had gone so far as having only 3 mm of his hair left so 0 mm was the next obvious step. Later that day Kim shaved Jaskos head and it was official, our CEO was now bald, not being aware that he was as bald as SurveyLegend :) Kiarokh had been looking forward to redesign the SurveyLegend’s mascot A.K.A The Legend, our superhero ;) He was visiting his family in Stockholm for his niece’s birthday and had gotten the much-awaited task of designing the legendary mascot. What Jasko was unaware of was that Kiarokh had chosen him as the inspiration for the mascot. Kiarokh had sketched and re-sketched till SurveyLegend was perfect (well almost as perfect as Jasko hehe). Next Monday it was office time again, for us also known as the “happy time”. Yes! we really love what we do. When the designer and the CEO met, Kiarokh was shocked. He first sounded something like “åh!” because he couldn’t believe his eyes. And then he started to laugh while mumbling something like: “Now you really look like a legend…”. Jasko did not understand what Kiarokh was talking about, but he still smiled. Then Kiarokh took out his sketchbook, showed the sketch of the Legend and explained whom he used as an inspiration. I was really happy and honored that Kiarokh used me as an inspiration for the mascot, I became even happier that I had chosen to shave my hair and go bald. But I did miss my hair :)

[![Happy time! My hair is back in business, 2014-10-07.](https://www.surveylegend.com/wordpress/wp-content/themes/sage/public/images/blog/Jasko_Legend_hair_is_back.4a877b.jpg)](https://www.surveylegend.com/image-media/surveylegend-mascot-hair-back.avif)

To sum it all up, as we mentioned in the beginning of the story. Call it luck, destiny or whatever you want, we call it SurveyLegend A.K.A The Legend ;)

**Meet the Legend. Create your own story.**

Bring a little of the Legend's personality to your next feedback project. Create your own survey, form, or poll with SurveyLegend and start for free.

![Jasko Mahmutovic](https://www.surveylegend.com/homepage-media/team/jasko-mahmutovic.avif)

Written by

## [Jasko Mahmutovic](https://www.surveylegend.com/author/jasko-mahmutovic/)

Online survey tool expert, founder and CEO of SurveyLegend

Jasko Mahmutovic has worked in the online survey, form, and polling industry since 2008. In 2010, he founded SurveyLegend with a simple goal: collecting valuable insights from customers, employees, and audiences should never be complicated or boring. He stays closely connected to developments in the market research industry and continues to innovate and advance the online survey industry—now by exploring how AI can make collecting and understanding feedback smarter, faster, and more engaging.

[View author profile](https://www.surveylegend.com/author/jasko-mahmutovic/)

View author profile

[LinkedIn](https://www.linkedin.com/in/jaskomahmutovic/)

The verified LinkedIn profile of Jasko Mahmutovic, founder and CEO of SurveyLegend. Visit Jaskos LinkedIn profile to connect.

[Website](https://jaskomahmutovic.com/)

Jasko Mahmutovic’s personal webpage, where you can learn how Jasko founded SurveyLegend the best online survey platform and how his journey in Software as a Service (SaaS) started.

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