--- generated_by: surveylegend-page-markdown title: Startups, New products, and Surveys description: If you're developing a fresh startup, you'd need a cheap, quick & easy tool that helps you get feedback from your potential or current customers and or users. We're talking about "surveys" ;) The success of a new startup depends on many things of course, but let's see how surveys can help you in this exciting journey. canonical: https://www.surveylegend.com/online-survey/startups-new-products-and-surveys/ --- # Startups, New Products, and Surveys [Create your product feedback survey, it’s free!](https://www.surveylegend.com/register/) 4 min read **Published: ** April 13, 2018 **Updated: ** April 9, 2025 ![startup survey](https://www.surveylegend.com/wordpress/wp-content/uploads/2020/04/startup-survey.png) Share this article [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fonline-survey%2Fstartups-new-products-and-surveys%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fonline-survey%2Fstartups-new-products-and-surveys%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fonline-survey%2Fstartups-new-products-and-surveys%2F\&text=Startups%2C%20New%20Products%2C%20and%20Surveys)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fonline-survey%2Fstartups-new-products-and-surveys%2F\&title=Startups%2C%20New%20Products%2C%20and%20Surveys) Category: [Online Survey](https://www.surveylegend.com/category/online-survey/) Share: [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fonline-survey%2Fstartups-new-products-and-surveys%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fonline-survey%2Fstartups-new-products-and-surveys%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fonline-survey%2Fstartups-new-products-and-surveys%2F\&text=Startups%2C%20New%20Products%2C%20and%20Surveys)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fonline-survey%2Fstartups-new-products-and-surveys%2F\&title=Startups%2C%20New%20Products%2C%20and%20Surveys) AI: - 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[Summarize with Google AI](https://www.google.com/search?udm=50\&aep=11\&q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20Startups%2C%20New%20Products%2C%20and%20Surveys%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Fonline-survey%2Fstartups-new-products-and-surveys%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.) - [Summarize with Perplexity](https://www.perplexity.ai/search/new?q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20Startups%2C%20New%20Products%2C%20and%20Surveys%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Fonline-survey%2Fstartups-new-products-and-surveys%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.) - 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[Create now, it's free!](https://app.surveylegend.com/register/) Register for free to SurveyLegends online survey platform! 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If you’re developing a fresh **startup**, you know that you need a cheap, quick & easy tool that helps you [get feedback](https://www.surveylegend.com/research/get-feedback/) from your potential or current customers and or users. We’re talking about “surveys” ;) ## Why many startups die The success of a new startup depends on many things of course, but often hinges on the coexistence of a set of variables: the right **product** with the right **features** for the right **audience** in the right **market**. If you’re even a little bit off in your planning, you can end up wasting time and resources, and potentially put your company in a very difficult situation. Many founders of new startups are so optimistic that they already understand how to design a winning product. They are excited to get to market ASAP, therefore, without studying their customers and their needs, they plunge straight into production. This is one of the common issue for ambitious but unexperienced entrepreneurs who base their designs on guesses and their own personal opinions. Then they put themselves in financial turmoil due to over-investing in products and features that weren’t relevant to their customers, and often that’ll be the sad ending of driving a startup story.   **Your next big idea. Their honest perspective.** Ask potential customers which needs your idea could help address. Create your own product idea survey with SurveyLegend and start for free. ## Just ask However, the solution is far simpler than what we often think: just stop playing the product design lottery and start collecting the insights needed to make awesome products. In other words, do research and as a handy tool, use surveys. [Customer research](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/) is something that suits every role within a startup. It doesn’t matter if we’re designers or directors or developers. If we’re lifting up a startup on our shoulders, we better be taking decisions based on data, and be informed and confident.   ## Types of research There are two types of research which help startups learn about their customers, “qualitative” and “quantitative”. Each of these focuses of certain things and provides certain type of insight. But they definitely must be done simultaneously to have a meaningful analysis. 1. **Quantitative:** qualitative research provides data about concepts that can be measured, such as behavioral patterns of users, how they rank a set of choices, how much they’d pay for a service, etc.. 2. **Qualitative:** qualitative research gives you information about qualities of a product or an experience. This information might not be necessarily possible to measure with numbers and draw diagrams for, but it will be crucial for development of a startup idea. For instance, how it feels to use this new prototype, or how do a user describes their experience with other competitive products. Fo example, some years ago, the user research team of [MailChimp](https://mailchimp.com/) noticed that many of their users have connected their Facebook accounts with their MailChimp accounts (Quantitative data). For an unexperienced team this data might have meant that MailChimp must invest on features that make their integration with Facebook richer. However, they did some qualitative research and interviewed their users, which pretty much told them they just connected their Facebook accounts because it seemed that this is something they must do, given Facebook’s popularity. However, they never did anything meaningful with this integration. For the company, this qualitative information of course meant that they better invest their resources on something that users really need, not something that pure numbers indicate.   **Found an approach you like? Give it your own questions.** Use what you have learned to create your own product idea survey. Get started for free with SurveyLegend. ## But we’ve already started developing our startup Maybe you didn’t do the research before picking up the challenge. But it’s never too late! Now you have the benefit of having some actual users who found your product interesting for some reason. Their curiosity have brought them in, and all you need to to is not to let them go before getting to know what they really wanted. This may transform your business entirely, or just assure you that you’re on the right path and need a few tweaks. A good idea is to make automated surveys, and [embed](https://www.surveylegend.com/user-guide/embed-surveys-forms-website-blog/) them into different areas of your customer journey. For example: - **After on-boarding:** try to understand why a customer or a user signs up for your product or service. Are they switching from another competitor to you? What is their motivation? What can make them stay or come back? Are they likely to recommend you to a friend or colleague, and why? - **After off-boarding:** find out why they are leaving. Did they just want to try? Have they found a better competitor? What could you do better so that they could stay?   ## The art of making surveys It can be quite tricky to ask your questions in the right way. We often see startup surveys that have easy-to-fix mistakes. If these common and simple problems get fixed, the data they collect will become gold! For example, some survey creators ask misleading questions, they do improper sampling, and may use skewed rating scales. That’s a pity, because they could be gathering some quality data by minor tweaks, and make far better decisions if they just paid a bit more attention to survey design. We have [plenty of articles to learn about survey design and creation and best practices of conducting research](https://www.surveylegend.com/online-surveys-forms-polls-knowledge-and-skills/). But if you’re at a startup, with not so much time to read through a ton of articles. Here are some [survey templates](https://www.surveylegend.com/survey-examples-templates/) that you could use. Good luck with your journey, ? We’re happy that we’re a part of it too :D ![Jasko Mahmutovic](https://www.surveylegend.com/homepage-media/team/jasko-mahmutovic.avif) Written by ## [Jasko Mahmutovic](https://www.surveylegend.com/author/jasko-mahmutovic/) Online survey tool expert, founder and CEO of SurveyLegend Jasko Mahmutovic has worked in the online survey, form, and polling industry since 2008. In 2010, he founded SurveyLegend with a simple goal: collecting valuable insights from customers, employees, and audiences should never be complicated or boring. He stays closely connected to developments in the market research industry and continues to innovate and advance the online survey industry—now by exploring how AI can make collecting and understanding feedback smarter, faster, and more engaging. [View author profile](https://www.surveylegend.com/author/jasko-mahmutovic/) View author profile [LinkedIn](https://www.linkedin.com/in/jaskomahmutovic/) The verified LinkedIn profile of Jasko Mahmutovic, founder and CEO of SurveyLegend. Visit Jaskos LinkedIn profile to connect. [Website](https://jaskomahmutovic.com/) Jasko Mahmutovic’s personal webpage, where you can learn how Jasko founded SurveyLegend the best online survey platform and how his journey in Software as a Service (SaaS) started. Related articles ## Keep reading [![Illustration showing business professionals shaking hands and consumers high-fiving, representing the differences between B2B and B2C surveys.](https://www.surveylegend.com/wordpress/wp-content/uploads/2026/02/differences-between-b2b-surveys-and-b2c-Surveys-surveylegend-online-survey-tool.webp) ](https://www.surveylegend.com/b2b-b2c/b2c-b2b-survey/) [ B2B / B2C February 10, 2026](https://www.surveylegend.com/b2b-b2c/b2c-b2b-survey/) ## [7 Differences Between B2B Surveys and B2C Surveys](https://www.surveylegend.com/b2b-b2c/b2c-b2b-survey/) [![Illustration of the SurveyLegend mascot pointing at an online voting ballot displayed on a screen, showing a checked vote option.](https://www.surveylegend.com/wordpress/wp-content/uploads/2026/01/online-ballots-elections-software-online-survey-tool-surveylegend.webp) ](https://www.surveylegend.com/polls/how-to-create-online-ballots/) [ Polls January 28, 2026](https://www.surveylegend.com/polls/how-to-create-online-ballots/) ## [How to Create Balloting Online Using Surveys](https://www.surveylegend.com/polls/how-to-create-online-ballots/) [![Illustration of market segmentation showing diverse customer profiles grouped into targeted segments using a magnifying glass.](https://www.surveylegend.com/wordpress/wp-content/uploads/2025/12/market-segmentation-segment-markets-effectively.webp) ](https://www.surveylegend.com/customer-insight/5-types-of-market-segmentation-how-to-segment-markets-effectively/) [ Customer Insight January 3, 2026](https://www.surveylegend.com/customer-insight/5-types-of-market-segmentation-how-to-segment-markets-effectively/) ## [Market Segmentation Examples and How To Segment Markets](https://www.surveylegend.com/customer-insight/5-types-of-market-segmentation-how-to-segment-markets-effectively/)