--- generated_by: surveylegend-page-markdown title: 12 Things to Consider on Gen Z Surveys description: Gen Z or Zoomers are different than any previous generation. Here's what to know about them and how to reach them through Gen Z surveys. canonical: https://www.surveylegend.com/research/gen-z-surveys/ --- # 12 Things to Consider on Gen Z Surveys [Create your audience research survey, it’s free!](https://www.surveylegend.com/register/) 8 min read **Published: ** July 28, 2022 ![Gen Z Survey](https://www.surveylegend.com/wordpress/wp-content/uploads/2022/07/Gen-Z-Survey-Main.png) Share this article [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fgen-z-surveys%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fgen-z-surveys%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fgen-z-surveys%2F\&text=12%20Things%20to%20Consider%20on%20Gen%20Z%20Surveys)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fgen-z-surveys%2F\&title=12%20Things%20to%20Consider%20on%20Gen%20Z%20Surveys) Category: [Research](https://www.surveylegend.com/category/research/) Share: [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fgen-z-surveys%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fgen-z-surveys%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fgen-z-surveys%2F\&text=12%20Things%20to%20Consider%20on%20Gen%20Z%20Surveys)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fgen-z-surveys%2F\&title=12%20Things%20to%20Consider%20on%20Gen%20Z%20Surveys) AI: - 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Generation Z seems to elude a lot of marketers and researchers. For a while, this group was lumped in with Millennials, as they were all seen as young adults. However, this is no longer true. Some of the oldest Millennials have hit 40, with many having kids of their own (not to mention careers, cars, mortgages, and so on). So what makes Zoomers such a mystery – and how can they be reached for Gen Z polling? ## Who is Gen Z? Generation Z, which finally acquired their official moniker “Zoomer” as a contrast to Boomers, were born between 1997 and 2012. So, while some are still in grade school, the oldest are in their 20s and are having a cultural impact today. As they age, their spending power grows, making them an important demographic for marketers. In fact, according to a recent [Bloomberg report](https://genzplanet.com/wp-content/uploads/2021/11/GenZ-Show-Me-the-Money-07-FINAL-.pdf), young Gen Z students and professionals now command $360 billion in disposable income.  It’s important to realize that Zoomers grew up in a completely digital world. This means they embrace social media and other forms of online communication. They’re also more likely to use social media to contact others, including companies, versus emailing (the preference of [older generations](https://www.surveylegend.com/customer-insight/generational-differences-in-surveys/)). **Get to know Gen Z one voice at a time.** Invite younger audiences to share their own preferences and experiences. Create your own audience feedback survey with SurveyLegend and start for free. ## What Makes Gen Z Different Although Gen Z grew up in a completely connected world, most of their parents belong to Generation X. So, like their parents, many Zoomers are skeptical of today’s leadership and major corporations. To get to them requires authenticity in messaging, not hard-selling tactics. They are also the most diverse generation in the United States so they cannot be pigeonholed. They have their own opinions on diversity and sexuality and one wrong word on social media can start a firestorm.  Another difference is that while Millennials came of age during the Great Recession and were concerned about the future, many Zoomers have come of age during the Great Resignation which throws traditional 9-5 jobs out the window. A recent [Adobe survey](https://www.adobe.com/documentcloud/business/reports/the-future-of-time.html) of 5,500 workers found that more than 55% of those ages 18–24 say they are planning to switch jobs in the next year. Research from [Microsoft](https://www.microsoft.com/en-us/worklab/work-trend-index/hybrid-work) and [Bankrate](https://www.bankrate.com/banking/jobs-and-pay-report/) backs this up, reporting that the majority of Zoomers are thinking about quitting their jobs and finding fulfillment elsewhere.  Ultimately, Gen Z or Zoomers are an entirely different generation from those that came before. This makes research and marketing surveys a little more complicated! ## 12 Considerations for Gen Z Surveys In order to reach Zoomers, marketers and researchers need to think differently about their surveys. This generation is not likely to engage in mail-in surveys and telephone surveys!  ### 1. Use Online Surveys While previous generations may have been willing to give their time to more traditional survey methods, Gen Z is less likely to do so. To engage with them, it’s important to take things online. After all, studies show that the average [Zoomer spends more than eight hours a day online](https://thrivemyway.com/gen-z-marketing-stats/#:~:text=An%20average%20Gen%20Z%20er,of%20them%20want%20to%20travel.)! Read more about the [14 benefits of online surveys here](https://www.surveylegend.com/online-survey/advantages-of-online-surveys/).  ### 2. Create Social Media Surveys  Social media is where many Zoomers spend their time online. Reaching them on sites like Twitter, Facebook, Instagram, and others is the best way to get their attention. Plus, social media surveys are easy to conduct and cost-effective. Read more about [social media surveys here](https://www.surveylegend.com/online-survey/how-to-use-social-media-surveys-benefits-tips/). ### 3. Embrace Pop-up Surveys A pop-up survey is a feedback form that, as the name suggests, pops up on a website or app. Since that’s where Zoomers are, it makes sense to try to survey them this way! Pop-up surveys can be applied simply with a survey form placed in a modal – which is a window that displays in front of the main window. While the main window remains visible, it is temporarily disabled until a user interacts with the modal, either agreeing to leave feedback or closing out of it. Read more about [pop-up surveys and their advantages](https://www.surveylegend.com/embedding-in-surveys/pop-up-surveys/). **What would you like to know? Bring your own questions.** Choose one thing you want to understand about your audience. Create your own audience feedback survey with SurveyLegend and get started for free. ### 4. Send Microsurveys Because of the abundance of technology and media at their fingertips, Zoomers have a limited attention span, estimated to be just 8 seconds. So, you have to reach them and keep them engaged. A lengthy survey won’t do that, and they’ll be more likely to drop out. Microsurveys, which typically consist of just 10 or 12 questions, are much more likely to keep Zoomers engaged and provide the feedback you need. If you need to gather a lot of data, sending multiple microsurveys – versus one long one – may also be to your advantage. [Read more about microsurveys](https://www.surveylegend.com/customer-insight/microsurveys/). ### 5. Use Instant Incentives Incentives come at a cost, but they can be a big motivator for Zoomers. This generation was born in the age of “instant gratitude” with everything just a tap away. So, make your survey easily accessible and consider offering an instant reward, such as a coupon code at the end of the survey. Mailing a gift card that they have to wait for will not be a motivator. Read more about the [pros of incentives (and a few of their cons)](https://www.surveylegend.com/customer-insight/survey-incentives/). ### 6. Be Careful with Gen Z Survey Questions As mentioned previously, Zoomers are the most diverse generation ever. So, be careful how you word your questions. This generation can become easily offended if they think you’re dismissive of a particular group or non-inclusive with your answers. Keep this in mind when developing questions, especially [demographic questions](https://www.surveylegend.com/survey-questions/demographic-survey-questions/). You can also read more in our blog about [asking sensitive questions](https://www.surveylegend.com/survey-questions/sensitive-survey-questions/). ### 7. Be Forthcoming with Your Survey Goals Once again, Zoomers – like their parents – can be skeptical of intentions. To engage them, be sure to be forthcoming with why you are surveying them and how their data will be used. This can be accomplished through a quick disclaimer. You can also offer [anonymity or confidentiality](https://www.surveylegend.com/online-survey/anonymous-feedback/). ### 8. Use Survey Images The platforms this generation engages with are highly visual. [Zoomers prefer photos to words-only](https://yougov.com/articles/34732-visuals-help-engage-gen-z-cohort). So, you want to make visual surveys. Using pictures in Gen Z polls or images in surveys is sure to gain more attention than text-only surveys. Read more about how easy it is to create great visual surveys and polls with pictures using SurveyLegend and the [seven benefits of picture surveys](https://www.surveylegend.com/picture-survey/benefits-of-picture-survey-poll-with-pictures/). Below is an example of one of our surveys with images. [![](https://www.surveylegend.com/wordpress/wp-content/uploads/2022/07/Gen-Z-Survey-Main.png)](https://www.surveylegend.com/image-media/gen-z-surveys-hero.avif) **An idea to show? An audience to ask.** Bring your next idea into your own audience feedback survey. Start creating for free with SurveyLegend. ### 9. Continue to Engage Gen Z likes to have their voice heard, but responding to surveys without providing feedback can leave them cold. Make sure to thank them for their time, and if they’ve left any negative responses about your company in the survey, be sure to address them in a follow-up email, text, or post. Communication is key with Gen Z. ### 10. Use Responsive Survey Design Gen Z is deeply mobile-first, and smartphone ownership is part of everyday life for this group. So, you need to be sure your survey adapts to their devices, even when you design it on a desktop. If your survey is not properly formatted for various devices, it will render poorly on some screens, with images and words being cut off. One of the easiest ways to boost survey response rates with Gen Z is to make sure your survey is responsive (i.e. mobile-friendly).  ### 11. Try Kiosk Surveys If you’re not getting survey responses from Gen Z through online and social media surveys, consider kiosk surveys. A kiosk survey is a touchscreen display device placed in various outlets that ask for feedback, often at the point of purchase. These can reach Zoomers where they’re at – stores, restaurants, etc. Plus, they’re unintrusive (giving the user the option to engage or not) so they’re non-threatening. ### 12. Leverage Your Promoters Last but not least, leverage your promoters! When you’ve found a Zoomer who is talking up your product or service, and they have a lot of followers, stay engaged with them. After all, good word-of-mouth marketing drives [$6 trillion](https://www.invespcro.com/blog/word-of-mouth-marketing/) of annual consumer spending and is estimated to account for 13% of consumer sales. You might even consider an affiliate program. With an affiliate program, your supporters actively market your product or service, and they receive financial rewards when someone they refer to becomes a customer. It’s a win-win for you and them!  ## Conclusion Generation Z is unlike any generation that came before. They are digital natives and they have many unique ideas based on the era they’ve grown up in. To reach these Zoomers, brands and marketers have to take a different approach than before. With SurveyLegend, you can do that through our one-of-a-kind surveys. Our online surveys with pictures render beautifully on any device, and they’re easy to create and use on multiple platforms. They’ll make an impression on Gen Z consumers, and you can get started today! *Do you regularly reach out to Gen Z? What has worked for you, and what have you learned? We’d love to hear from you in the comments.* ## Frequently Asked Questions (FAQs) Who is Generation Z? Generation Z is defined as the 72 million people born between 1997 and 2012. Some studies define the generation as anyone born after 1996. What are the defining characteristics of Generation Z? Generation Z, or “Zoomers,” are digital natives, never knowing life before the internet. As such, they are technically savvy and spend a lot of time online. They are also the most diverse generation in history. How can brands and researchers reach Gen Z consumers? The best way to reach Zoomers is through online surveys (these can be designed through email, social media, kiosk surveys, and more). ![Jasko Mahmutovic](https://www.surveylegend.com/homepage-media/team/jasko-mahmutovic.avif) Written by ## [Jasko Mahmutovic](https://www.surveylegend.com/author/jasko-mahmutovic/) Online survey tool expert, founder and CEO of SurveyLegend Jasko Mahmutovic has worked in the online survey, form, and polling industry since 2008. In 2010, he founded SurveyLegend with a simple goal: collecting valuable insights from customers, employees, and audiences should never be complicated or boring. He stays closely connected to developments in the market research industry and continues to innovate and advance the online survey industry—now by exploring how AI can make collecting and understanding feedback smarter, faster, and more engaging. [View author profile](https://www.surveylegend.com/author/jasko-mahmutovic/) View author profile [LinkedIn](https://www.linkedin.com/in/jaskomahmutovic/) The verified LinkedIn profile of Jasko Mahmutovic, founder and CEO of SurveyLegend. Visit Jaskos LinkedIn profile to connect. [Website](https://jaskomahmutovic.com/) Jasko Mahmutovic’s personal webpage, where you can learn how Jasko founded SurveyLegend the best online survey platform and how his journey in Software as a Service (SaaS) started. Related articles ## Keep reading [![Illustration showing business professionals shaking hands and consumers high-fiving, representing the differences between B2B and B2C surveys.](https://www.surveylegend.com/wordpress/wp-content/uploads/2026/02/differences-between-b2b-surveys-and-b2c-Surveys-surveylegend-online-survey-tool.webp) ](https://www.surveylegend.com/b2b-b2c/b2c-b2b-survey/) [ B2B / B2C February 10, 2026](https://www.surveylegend.com/b2b-b2c/b2c-b2b-survey/) ## [7 Differences Between B2B Surveys and B2C Surveys](https://www.surveylegend.com/b2b-b2c/b2c-b2b-survey/) [![Illustration of the SurveyLegend mascot pointing at an online voting ballot displayed on a screen, showing a checked vote option.](https://www.surveylegend.com/wordpress/wp-content/uploads/2026/01/online-ballots-elections-software-online-survey-tool-surveylegend.webp) ](https://www.surveylegend.com/polls/how-to-create-online-ballots/) [ Polls January 28, 2026](https://www.surveylegend.com/polls/how-to-create-online-ballots/) ## [How to Create Balloting Online Using Surveys](https://www.surveylegend.com/polls/how-to-create-online-ballots/) [![Illustration of the SurveyLegend mascot collecting online feedback through a survey envelope with checklist items, mobile phone, and feedback icons.](https://www.surveylegend.com/wordpress/wp-content/uploads/2026/01/get-feedback-online-with-surveylegend-online-survey-software.webp) ](https://www.surveylegend.com/research/get-feedback/) [ Research January 27, 2026](https://www.surveylegend.com/research/get-feedback/) ## [Get feedback](https://www.surveylegend.com/research/get-feedback/)