--- generated_by: surveylegend-page-markdown title: Packaging Design Research description: Conduct a packaging design research & help your customers succeed in a competitive market. All with the help of a quantitative packaging design survey. canonical: https://www.surveylegend.com/research/packaging-design-research-best/ --- # Packaging Design Research at It’s Best [Create your packaging feedback survey, it’s free!](https://www.surveylegend.com/register/) 2 min read **Published: ** November 27, 2017 **Updated: ** April 9, 2025 ![Packaging design research](https://www.surveylegend.com/image-media/packaging-design-research-hero.avif) Share this article [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F\&text=Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F\&title=Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best) Category: [Research](https://www.surveylegend.com/category/research/) Share: [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F\&text=Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F\&title=Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best) AI: - [Summarize with ChatGPT](https://chat.openai.com/?q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.) - [Summarize with Grok](https://x.com/i/grok?text=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.) - [Summarize with Google AI](https://www.google.com/search?udm=50\&aep=11\&q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.) - [Summarize with Perplexity](https://www.perplexity.ai/search/new?q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.) - [Summarize with Claude.ai](https://claude.ai/new?q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.) [Create now, it's free!](https://app.surveylegend.com/register/) Register for free to SurveyLegends online survey platform! Summarize with AI: - [ChatGPT ChatGPT](https://chat.openai.com/?q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.) - [Grok Grok](https://x.com/i/grok?text=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.) - [Google AI Google AI](https://www.google.com/search?udm=50\&aep=11\&q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.) - [Perplexity Perplexity](https://www.perplexity.ai/search/new?q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.) - [Claude.ai Claude.ai](https://claude.ai/new?q=SurveyLegend%20is%20an%20online%20survey%2C%20form%2C%20poll%2C%20and%20NPS%20platform.%0A%0APlease%20read%20and%20summarize%20this%20SurveyLegend%20article.%0A%0ATitle%3A%20Packaging%20Design%20Research%20at%20It%E2%80%99s%20Best%0ASource%3A%20https%3A%2F%2Fwww.surveylegend.com%2Fresearch%2Fpackaging-design-research-best%2F%0A%0AProvide%3A%0A1.%20A%20concise%20summary.%0A2.%20Five%20key%20takeaways.%0A3.%20Practical%20implications%20for%20the%20reader.%0A%0AUse%20the%20article%20as%20the%20primary%20source%2C%20attribute%20it%20to%20SurveyLegend%2C%20and%20include%20the%20source%20link.%20If%20you%20cannot%20access%20the%20article%2C%20say%20so%20instead%20of%20inventing%20information.) ## Packaging Design Research SurveyLegend was founded on a few basic principles, such as several thousand of people’s opinions weigh heavier than a few experts’ knowledge; and also a picture says more than 1000 words. The saying stays true when conducting packaging design research. When creating a new package the packaging design firm focuses on involving the brand managers, product managers, marketing vice president, and other experts, in presenting the vision for the new product. In a perfect world, their opinion would be enough and the packaging design would be the best ever. But this is not the case, as explained in this amazing article by [decisionanalyst](https://www.decisionanalyst.com/whitepapers/packaging/).   **Good packaging starts with a customer's perspective.** Let your audience compare packaging concepts and explain their preferences. Create your own packaging design poll with SurveyLegend and start for free. ## What can you do as a packaging design company to optimize the success of your customer’s package? There are several actions you can take, one of them being a quantitative packaging design survey. Creating a survey where you present all design ideas to a focused respondent group that the package intends to sell to is one of the core steps to maximizing the success of the product. Using SurveyLegend and its [“Media gallery”](https://www.surveylegend.com/user-guide/media-gallery/) question type, is the quickest and best way to fast and precise feedback collecting. We even offer the option to randomize the pictures every time a respondent enters the packaging design survey, minimize the biases. Doing a quantitative package design survey is one of the most important actions you as a designer can take to improve a package’s success. More strategic suggestions are presented in this article from [decisionanalyst](https://www.decisionanalyst.com/whitepapers/packaging/). Stay curious and informed! Best regards, Jasko ![Jasko Mahmutovic](https://www.surveylegend.com/homepage-media/team/jasko-mahmutovic.avif) Written by ## [Jasko Mahmutovic](https://www.surveylegend.com/author/jasko-mahmutovic/) Online survey tool expert, founder and CEO of SurveyLegend Jasko Mahmutovic has worked in the online survey, form, and polling industry since 2008. In 2010, he founded SurveyLegend with a simple goal: collecting valuable insights from customers, employees, and audiences should never be complicated or boring. He stays closely connected to developments in the market research industry and continues to innovate and advance the online survey industry—now by exploring how AI can make collecting and understanding feedback smarter, faster, and more engaging. [View author profile](https://www.surveylegend.com/author/jasko-mahmutovic/) View author profile [LinkedIn](https://www.linkedin.com/in/jaskomahmutovic/) The verified LinkedIn profile of Jasko Mahmutovic, founder and CEO of SurveyLegend. Visit Jaskos LinkedIn profile to connect. [Website](https://jaskomahmutovic.com/) Jasko Mahmutovic’s personal webpage, where you can learn how Jasko founded SurveyLegend the best online survey platform and how his journey in Software as a Service (SaaS) started. 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