---
generated_by: surveylegend-page-markdown
title: Agency Client Satisfaction | SurveyLegend
description: Ask clients about creative work, briefing, communication, project
  delivery, and the next priority in an agency relationship.
canonical: https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/advertising-agency-client-satisfaction-template/
---

# Advertising Agency Client Satisfaction Survey Template

A client may like the finished creative but find the briefing or approval process difficult. Ask about those experiences separately and invite one actionable change. Adapt these seven optional questions and build the survey with SurveyLegend.

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**SurveyLegend** 1 / 7

Advertising Agency Client Satisfaction Survey

Which agency work are you evaluating?

Campaign concept

Production

Media planning

+3 more answer choices

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Advertising Agency Client Satisfaction Survey [Preview](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/advertising-agency-client-satisfaction-template/#try-template)

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A client may like the finished creative but find the briefing or approval process difficult. Ask about those experiences separately and invite one actionable change. Adapt these seven optional questions and build the survey with SurveyLegend.

## Use this template

This client survey separates creative quality from process and communication so an agency can act on feedback. It is distinct from consumer campaign response. Explore [customer surveys ](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/)and [testimonial form ](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-testimonial-form-template/)for related tasks.

## What it helps decide

Improve a specific client-agency relationship after a project or review period. Brief alignment, creative evaluation, project management, communication and next steps; no guaranteed retention prediction.

**Create your advertising agency client satisfaction survey in SurveyLegend**

This client survey separates creative quality from process and communication so an agency can act on feedback. It is distinct from consumer campaign response.

## Seven survey questions

Use these exact options when adapting the questionnaire; replace placeholders with real details. All seven are optional.

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## A little feedback. A clearer picture.

Explore this 7-question example at your own pace. Every question is optional.

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SurveyLegend demo Question 1 of 7

### Advertising Agency Client Satisfaction Survey

01 Which agency work are you evaluating?

Choose one answer, or skip this question.

Campaign concept Production Media planning Ongoing account support Several services Other

02 How well did the team understand the brief?

Choose one answer, or skip this question.

Very well Somewhat well Neither Not very well Not at all Not sure

03 How useful was the creative work for the agreed goal?

Choose one answer, or skip this question.

Very useful Somewhat useful Neither Not very useful Not useful Not applicable

04 How clear were timelines and approval steps?

Choose one answer, or skip this question.

Very clear Somewhat clear Neither Somewhat unclear Very unclear

05 How responsive was communication when decisions were needed?

Choose one answer, or skip this question.

Very responsive Somewhat responsive Neither Not very responsive Not responsive

06 Which part should improve first?

Choose one answer, or skip this question.

Briefing Creative development Timelines Reporting Communication Nothing Other

07 What one action should the agency take before the next project?

Share your answer, or skip this question.

#### One last look

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## How to adapt it

Name the project period and services delivered. Let the client identify the work they evaluated; do not assume every respondent saw the same creative. Offer a confidential account discussion for commercially sensitive details.

## When to ask

Send after a defined project milestone and before the next planning meeting.

## How to interpret responses

Review ratings by project phase, not as a single agency score. Pair written examples with delivery records and agree on one process change with the client; do not infer contract renewal from a satisfaction answer alone.

## Research context

A mixed-method study of client–advertising agency relationships used an online survey and 15 interviews with marketing managers and project leaders to examine creative competence and project management. Its design offers context for asking about both, without validating this particular seven-item form. The [Levin and Thaichon, Journal of Business & Industrial Marketing ](https://www.emerald.com/jbim/article-abstract/31/2/274/196611/The-impact-of-creative-competence-and-project)HTML landing page provides the abstract. This questionnaire is original editorial work, not a validated instrument.

## Frequently asked questions

### What is a advertising agency client satisfaction survey?

This client survey separates creative quality from process and communication so an agency can act on feedback. It is distinct from consumer campaign response.

### Can I adapt the questions?

Name the project period and services delivered. Let the client identify the work they evaluated; do not assume every respondent saw the same creative. Offer a confidential account discussion for commercially sensitive details.

### What should I do with responses?

Review ratings by project phase, not as a single agency score. Pair written examples with delivery records and agree on one process change with the client; do not infer contract renewal from a satisfaction answer alone.

## Printable PDF specification

Use the printable version to collect the same seven optional questions and answer choices on paper. Leave space for written answers, and tell respondents where to return the form and who will review it. Paper responses need separate review or manual entry; they are not automatically added to online results.

![First page of the printable Advertising Agency Client Satisfaction Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/advertising-agency-client-satisfaction-template-pdf-preview.avif)

[![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download PDF](https://www.surveylegend.com/downloads/survey-templates/advertising-agency-client-satisfaction-survey-template.pdf)

Export PDF specification as PDF

## AI adaptation prompt

Copy this into an AI assistant, review the response, then manually build in SurveyLegend. There is no automatic transfer implied.

## Before copying

Fill the audience and bracketed local details; protect privacy and check claims.

## Copyable prompt

AI adaptation prompt

[Use AI prompt](https://www.surveylegend.com/register/)

Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.

[Sign in](https://app.surveylegend.com/login/) and build from the reviewed questions; this draft is not yet an account template.

Customer Satisfaction Survey Templates

1. [![Preview of the Customer satisfaction Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-customer-satisfaction-survey-template-survey-preview.avif) Customer satisfaction Survey Template Customer satisfaction Knowing your customers is essential. Every day, you run your business, and every day, you have opportunities to hear from the people who keep it going. If you are lucky, feedback comes in on its own. Good companies listen when it does. But the businesses that grow year after year are the ones that actively ask for it.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-survey-template/)
2. [![Preview of the Customer Service Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-customer-service-survey-template-survey-preview.avif) Customer Service Survey Template Customer satisfaction Great customer service matters just as much as a great product. When support is thoughtful, responsive, and reliable, it builds trust that keeps your existing customers coming back. These loyal customers are more likely to stick with your brand, even when things are not perfect, and they often become your strongest advocates, sharing their positive experiences with others.](https://www.surveylegend.com/survey-examples-templates/customer-service-survey-template/)
3. [![Preview of the Customer Net Promoter Score (NPS) Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-customer-net-promoter-score-nps-survey-template-survey-preview.avif) Net Promoter® Score (NPS®) Survey Template Customer satisfaction ‘Word of Mouth’ is the best marketing any company can get—and the most enthusiastic customers are the ones spreading it. With SurveyLegend’s powerful Net Promoter Score (NPS®) survey template , you’ll discover just how likely your customers are to recommend your brand to friends and colleagues.](https://www.surveylegend.com/survey-examples-templates/customer-net-promoter-score-nps-survey-template/)
4. [![Preview of the Technical Support Satisfaction Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-technical-support-satisfaction-survey-template-survey-preview.avif) Technical Support Satisfaction Survey Template Customer satisfaction Every day, people turn to their phones, computers, or tablets to get things done, stay connected, or find answers. Technology is part of everything now, so if you provide it, good support is not optional. It is what keeps your customers coming back.](https://www.surveylegend.com/survey-examples-templates/technical-support-satisfaction-survey-template/)
5. [![Preview of the Customer Loyalty Survey demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/customer-loyalty-template-preview.avif) Customer Loyalty Survey Template Customer satisfaction Use this customer loyalty survey template to understand why customers return and what could make them choose another provider. It combines recent purchase behavior with reasons to stay, perceived alternatives, and next-purchase intentions. Create your version in SurveyLegend to investigate the relationship behind repeat business.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-loyalty-template/)
6. [![Preview of the Customer Needs Survey demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/customer-needs-template-preview.avif) Customer Needs Survey Template Customer satisfaction Use this customer needs survey template to find out what people are trying to accomplish, what gets in their way, and which improvement matters most. The questions begin with the customer’s task rather than a list of features you want to sell. Adapt the questionnaire in SurveyLegend before planning a new service or improving an existing offer.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-needs-template/)
7. [![Preview of the Customer Testimonial Form demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/customer-testimonial-form-template-preview.avif) Customer Testimonial Form Template Customer satisfaction Use this customer testimonial form template to collect a customer’s experience in their own words. Ask what they used, what changed, and whether they are open to discussing a public testimonial. Create the form in SurveyLegend, then agree on the exact quote and attribution before publishing anything.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-testimonial-form-template/)
8. [![Preview of the Subscription Cancellation Survey demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/subscription-cancellation-template-preview.avif) Subscription Cancellation Survey Template Customer satisfaction Use this subscription cancellation survey template to learn why subscribers leave and what they expected to achieve. The questions distinguish limited use, missing capabilities, cost, and a completed need. Build your feedback survey in SurveyLegend while keeping the actual cancellation process clear and separate.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/subscription-cancellation-template/)
9. [![Preview of the Coaching Session Client Feedback Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/coaching-session-client-feedback-template-preview.avif) Coaching Session Client Feedback Survey Template Customer satisfaction A client can appreciate a coach and still leave a session unsure what to do next. This questionnaire separates the conversation's focus from its pace and follow-through, so a positive overall impression does not hide an unresolved practical need. Use SurveyLegend to adapt the seven questions to your coaching practice.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/coaching-session-client-feedback-template/)
10. [![Preview of the Customer Engagement Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/customer-engagement-template-preview.avif) Customer Engagement Survey Template Customer satisfaction A customer can read every product tip without posting a comment. Another may join a discussion because they need help, not because they want more marketing. Create your questionnaire in SurveyLegend to learn the purpose behind the activity before deciding what to offer next.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-engagement-template/)
11. [![Preview of the Consulting Client Satisfaction Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/consultant-client-satisfaction-template-preview.avif) Consulting Client Satisfaction Survey Template Customer satisfaction Use this consulting client satisfaction survey template after one completed engagement. The seven optional questions separate goal alignment, delivery reliability, collaboration, practical usefulness, overall satisfaction, and one improvement. Browse related customer surveys, then adapt this focused version in SurveyLegend.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/consultant-client-satisfaction-template/)
12. [![Preview of the Franchise Satisfaction Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/franchise-satisfaction-template-preview.avif) Franchise Satisfaction Survey Template Customer satisfaction An overall relationship rating can hide different experiences with purchasing, guidance and getting a problem answered. This SurveyLegend template separates those parts of the support relationship. It helps the franchisor ask a more useful follow-up than simply whether franchisees are happy.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/franchise-satisfaction-template/)
13. [![Preview of the Landscape Customer Satisfaction Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/landscape-customer-satisfaction-template-preview.avif) Landscape Customer Satisfaction Survey Template Customer satisfaction A neat lawn does not tell the whole service story. A customer may like the finished work but still struggle with unclear arrival information or noise during a meeting. This SurveyLegend example separates those issues so a maintenance team can choose a specific follow-up action.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/landscape-customer-satisfaction-template/)

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