--- generated_by: surveylegend-page-markdown title: Customer Engagement Survey Template | SurveyLegend description: Learn how customers interact with your brand, what they find useful, and what holds them back. Adapt seven customer engagement questions with SurveyLegend. canonical: https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-engagement-template/ --- # Customer Engagement Survey Template A customer engagement survey helps you understand which brand interactions people choose and what would make them more useful. Ask these seven optional questions about recent activities, participation barriers, and preferred ways to stay involved. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-engagement-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/customer-engagement-template-background.avif) **SurveyLegend** 1 / 7 Customer Engagement Survey Where did you encounter this brand's optional content or activities in the past 30 days? Email updates Brand website or articles Social media +5 more answer choices Next → Customer Engagement Survey [Preview](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-engagement-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fcustomer-satisfaction-surveys%2Fcustomer-engagement-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fcustomer-satisfaction-surveys%2Fcustomer-engagement-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fcustomer-satisfaction-surveys%2Fcustomer-engagement-template%2F\&text=Customer%20Engagement%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fcustomer-satisfaction-surveys%2Fcustomer-engagement-template%2F\&title=Customer%20Engagement%20Survey%20Template) A customer engagement survey helps you understand which brand interactions people choose and what would make them more useful. Ask these seven optional questions about recent activities, participation barriers, and preferred ways to stay involved. A customer can read every product tip without posting a comment. Another may join a discussion because they need help, not because they want more marketing. Create your questionnaire in SurveyLegend to learn the purpose behind the activity before deciding what to offer next. ## When to Use This Template Use this version to review optional activities around one brand, such as articles, discussions, events, or product updates. Include customers who did not participate so you can hear about barriers. If the decision concerns repeat purchases and alternatives, use a [customer loyalty survey ](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-loyalty-template/)instead. **Create your customer engagement survey in SurveyLegend** A customer can read every product tip without posting a comment. Another may join a discussion because they need help, not because they want more marketing. ## 7 Customer Engagement Survey Questions Think about your interactions with the named brand during the past 30 days, apart from making a purchase or resolving a support case. All questions are optional. If you did not take part, use the nonparticipation options. Do not include account details or private support information. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Customer Engagement Survey 01 Where did you encounter this brand's optional content or activities in the past 30 days? Choose the options that apply, or skip this question. Email updates Brand website or articles Social media Online community Online or in-person event Somewhere else I did not encounter any I do not remember 02 Which activities did you choose to take part in during that time? Choose the options that apply, or skip this question. Read or watched content Reacted to or saved a post Commented or joined a discussion Shared content with someone Joined an event or activity Contributed an idea or suggestion Another activity None 03 What was your main reason for taking part? Choose one answer, or skip this question. Learn something useful Get ideas for using a product Hear about news or offers Connect with other people Share an opinion or idea Enjoy the content or activity Another reason I did not take part 04 How useful were the activities you took part in? Choose one answer, or skip this question. Not at all useful Slightly useful Moderately useful Very useful Extremely useful I did not take part Not sure 05 Which one activity would you most like this brand to offer next? Choose one answer, or skip this question. Practical tips or demonstrations A question-and-answer session A customer discussion A chance to suggest improvements A live or online event Another activity None at this time Not sure 06 What is the main thing that limits your participation? Choose one answer, or skip this question. Not aware of available activities Topics are not relevant Too many messages Time or scheduling Difficult access or format Prefer to read without participating Another reason Nothing currently limits it Not interested in participating 07 What is one change that would make these interactions more worthwhile for you? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to Adapt the Questionnaire Replace “this brand” with the brand name and keep the same 30-day period throughout. List only channels and activities you actually offer, keeping “none” available. For multiple-choice items, explain that “none” and “I do not remember” should be selected alone. SurveyLegend's article on [customer engagement ](https://www.surveylegend.com/customer-experience/improve-customer-engagement/)offers broader planning ideas; choose the ideas that match the purpose customers describe, rather than adding every possible activity. ## When to Ask Invite a mix of active participants and customers who have not joined recent activities. Sending the survey only to community regulars will miss people who never saw an invitation or found the format inaccessible. Keep the invitation separate from requests to resolve a support issue. ## How to Use the Responses Compare usefulness and barriers within each activity group before pooling results. Multi-select totals can exceed the number of respondents; report the base for each question. Read silent participation alongside active contributions instead of ranking one as inherently better. Choose one change, such as clearer invitations or a different event time, and compare responses in a later period using the same wording. Self-reported engagement does not establish purchase behavior, retention, or causal effects. ## What the Research Adds Hollebeek, Glynn, and Brodie's 2014 work describes brand engagement through “cognitive processing, affection, and activation.” [Read the study ](https://openrepository.aut.ac.nz/items/f018446c-ecdd-4c9d-bd9b-a86d6d92c4d5). The study developed a 10-item measure in specific social media settings. It helps explain why visible activity alone is an incomplete picture. This seven-question planning template is original, is not that scale, and does not produce a validated engagement score. ## Frequently asked questions ### Is customer engagement the same as customer loyalty? No. This form asks about participation in brand activities and their usefulness. A loyalty survey examines repeat choice and reasons to stay or switch. ### Should customers who never comment receive it? Yes, when they belong to the audience you want to understand. Reading quietly or not participating can reveal useful needs and barriers. ### Can these questions produce an engagement index? No validated index is supplied. Review the response patterns and comments separately, and avoid assigning arbitrary weights to activities. ## Printable Customer Engagement Survey Offer the printed form after a customer gathering or at a staffed location. Include the same reference period and nonparticipation choices. Record where the paper responses came from so an event-only sample is not presented as the whole customer base. Paper answers need separate review or manual entry; they are not automatically added to online results. ![First page of the printable Customer Engagement Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/customer-engagement-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download the customer engagement survey](https://www.surveylegend.com/downloads/survey-templates/customer-engagement-survey-template.pdf) Export Customer Engagement Survey as PDF ## AI Prompt: Customer Engagement Survey Copy this customer engagement survey prompt into an AI assistant to prepare the questionnaire. Review the result, then build and customize it in SurveyLegend. The prompt does not automatically create or transfer a survey. ## Customer Engagement Survey Prompt AI Prompt: Customer Engagement Survey [Create this survey in SurveyLegend](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. [Sign in](https://app.surveylegend.com/) to SurveyLegend to build your customer engagement survey Customer Satisfaction Survey Templates 1. [![Preview of the Customer satisfaction Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-customer-satisfaction-survey-template-survey-preview.avif) Customer satisfaction Survey Template Customer satisfaction Knowing your customers is essential. Every day, you run your business, and every day, you have opportunities to hear from the people who keep it going. If you are lucky, feedback comes in on its own. Good companies listen when it does. 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