--- generated_by: surveylegend-page-markdown title: Customer Loyalty Survey Template | SurveyLegend description: Understand repeat purchases, reasons to stay, and switching considerations with a customer loyalty survey template. Create your survey in SurveyLegend. canonical: https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-loyalty-template/ --- # Customer Loyalty Survey Template This customer loyalty survey template asks customers about purchases in the past six months, reasons for choosing your business, and their next-purchase intentions. Use the answers to understand repeat business and investigate what might lead customers to consider another provider. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-loyalty-template/#try-template) Preview on a device Show the desktop survey preview Show the tablet survey preview Show the mobile survey preview ![Customer Loyalty Survey: first question and response field, desktop preview](https://www.surveylegend.com/survey-template-media/previews/customer-loyalty-template-preview.avif) ![Customer Loyalty Survey: first question and response field, tablet preview](https://www.surveylegend.com/survey-template-media/previews/customer-loyalty-template-preview-tablet.avif) ![Customer Loyalty Survey: first question and response field, mobile preview](https://www.surveylegend.com/survey-template-media/previews/customer-loyalty-template-preview-mobile.avif) Customer Loyalty Survey [Preview](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-loyalty-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fcustomer-satisfaction-surveys%2Fcustomer-loyalty-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fcustomer-satisfaction-surveys%2Fcustomer-loyalty-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fcustomer-satisfaction-surveys%2Fcustomer-loyalty-template%2F\&text=Customer%20Loyalty%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fcustomer-satisfaction-surveys%2Fcustomer-loyalty-template%2F\&title=Customer%20Loyalty%20Survey%20Template) Use this customer loyalty survey template to understand why customers return and what could make them choose another provider. It combines recent purchase behavior with reasons to stay, perceived alternatives, and next-purchase intentions. Create your version in SurveyLegend to investigate the relationship behind repeat business. ## When to use this customer loyalty survey Send it to customers who have had a reasonable opportunity to buy again. Choose a reference period that fits your buying cycle: a grocery shop and a furniture business should not interpret six months without a purchase in the same way. This template examines repeat choice. It does not calculate Net Promoter Score or treat recommendation intentions as purchase behavior. For a separate recommendation measure, use our [NPS survey](https://www.surveylegend.com/survey-examples-templates/customer-net-promoter-score-nps-survey-template/) template. **Create your customer loyalty survey in SurveyLegend** Use this customer loyalty survey template to understand why customers return and what could make them choose another provider. It combines recent purchase behavior with reasons to stay, perceived alternatives, and next-purchase intentions. ## 8 questions for your customer loyalty survey Use these 8 questions as a starting point. All fields are optional; choose one answer where choices are listed. Leave an irrelevant open field blank. Respondent introduction:\ Think about your relationship with our business during the past six months. If you do not expect to need another purchase, you can say so. All questions are optional. Try the survey ## A little feedback. A clearer picture. Explore this 8-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 8 ### Customer Loyalty Survey 01 How many times have you purchased from us in the past six months? Choose one answer, or skip this question. None Once 2–3 times 4–6 times 7 or more times Not sure 02 What is the main reason you have chosen our business? Share your answer, or skip this question. 03 When you last chose us, did you consider another provider? Choose one answer, or skip this question. Yes No I do not remember I have not purchased from you 04 How easy would it be to find another provider that meets your needs? Choose one answer, or skip this question. Very difficult Somewhat difficult Neither easy nor difficult Somewhat easy Very easy Not sure 05 How likely are you to choose us for your next relevant purchase? Choose one answer, or skip this question. Very unlikely Somewhat unlikely Neither likely nor unlikely Somewhat likely Very likely I do not expect to need another purchase Not sure 06 What, if anything, would make you choose a different provider? Share your answer, or skip this question. 07 What should we keep doing to earn your business? Share your answer, or skip this question. 08 What is one thing we could improve before your next purchase? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to customize your customer loyalty survey Replace the six-month period if your product is bought less often. Define what counts as a purchase and whether respondents should consider one location, one product, or the whole business. Keep the option for people who do not expect another purchase; they may have completed a one-time project rather than become dissatisfied. Invite a range of customers, not only loyalty-program members. Avoid adding names unless you have a clear follow-up purpose. Before sharing widely, try the questions with a few people from the intended audience and clarify anything they interpret differently. ## Printable customer loyalty survey template Use this printable customer loyalty survey template at a service desk or during an in-person customer review. It includes the same questions and space to write, giving people who prefer paper or are less comfortable online another way to take part. SurveyLegend helps you offer both formats. Tell respondents where to return the completed form and who will review it. Paper answers need a separate review or manual entry process; they are not automatically added to online responses. [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download PDF](https://www.surveylegend.com/downloads/survey-templates/customer-loyalty-template.pdf) Export customer loyalty survey template as PDF ## AI prompt for a customer loyalty survey Find out what earns a repeat purchase and what deserves attention before the next one. The full prompt below specifies your customer loyalty survey, including all 8 questions and response settings. Copy it, register for a free SurveyLegend account, and paste it into SurveyLegend’s AI survey creation tool. Review the result and add your organization’s details before sharing. AI prompt for a customer loyalty survey [Use prompt directly in SurveyLegend](https://www.surveylegend.com/register/) Create a free account, then paste the copied prompt into SurveyLegend. Already have an account? [Sign in to create your customer loyalty survey.](https://app.surveylegend.com/login/) ## Separate repeat behavior from intentions to return Compare previous purchase frequency with the stated likelihood of choosing you again. Read the reason-to-stay answers alongside the alternatives people considered. A customer who values convenience but finds ordering difficult may need a different response from someone whose needs have changed. Report next-purchase intentions separately from recorded repeat purchases. If you revisit the survey, preserve the wording and buying-cycle context so changes have a clear meaning. ## Frequently asked questions ### Is this an NPS survey? No. It explores repeat purchases, reasons to return, and alternatives. Use an NPS questionnaire when your specific goal is to collect the standard recommendation rating. ### Should I invite only repeat customers? Not necessarily. First-time buyers can explain what would encourage a second purchase. Compare them with repeat buyers using the purchase-frequency question. ### Does a low return intention mean a customer will leave? No. Intentions are uncertain and may reflect a one-time need. Read the explanation and compare with actual behavior where you have an appropriate basis for doing so. Customer Satisfaction Survey Templates 1. [![Preview of the Customer satisfaction Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-customer-satisfaction-survey-template-survey-preview.avif) Customer satisfaction Survey Template Customer satisfaction Knowing your customers is essential. Every day, you run your business, and every day, you have opportunities to hear from the people who keep it going. If you are lucky, feedback comes in on its own. Good companies listen when it does. But the businesses that grow year after year are the ones that actively ask for it.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-survey-template/) 2. [![Preview of the Customer Service Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-customer-service-survey-template-survey-preview.avif) Customer Service Survey Template Customer satisfaction Great customer service matters just as much as a great product. When support is thoughtful, responsive, and reliable, it builds trust that keeps your existing customers coming back. These loyal customers are more likely to stick with your brand, even when things are not perfect, and they often become your strongest advocates, sharing their positive experiences with others.](https://www.surveylegend.com/survey-examples-templates/customer-service-survey-template/) 3. [![Preview of the Customer Net Promoter Score (NPS) Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-customer-net-promoter-score-nps-survey-template-survey-preview.avif) Net Promoter® Score (NPS®) Survey Template Customer satisfaction ‘Word of Mouth’ is the best marketing any company can get—and the most enthusiastic customers are the ones spreading it. With SurveyLegend’s powerful Net Promoter Score (NPS®) survey template , you’ll discover just how likely your customers are to recommend your brand to friends and colleagues.](https://www.surveylegend.com/survey-examples-templates/customer-net-promoter-score-nps-survey-template/) 4. [![Preview of the Technical Support Satisfaction Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-technical-support-satisfaction-survey-template-survey-preview.avif) Technical Support Satisfaction Survey Template Customer satisfaction Every day, people turn to their phones, computers, or tablets to get things done, stay connected, or find answers. Technology is part of everything now, so if you provide it, good support is not optional. It is what keeps your customers coming back.](https://www.surveylegend.com/survey-examples-templates/technical-support-satisfaction-survey-template/) 5. [![Preview of the Customer Needs Survey demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/customer-needs-template-preview.avif) Customer Needs Survey Template Customer satisfaction Use this customer needs survey template to find out what people are trying to accomplish, what gets in their way, and which improvement matters most. The questions begin with the customer’s task rather than a list of features you want to sell. Adapt the questionnaire in SurveyLegend before planning a new service or improving an existing offer.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-needs-template/) 6. [![Preview of the Customer Testimonial Form demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/customer-testimonial-form-template-preview.avif) Customer Testimonial Form Template Customer satisfaction Use this customer testimonial form template to collect a customer’s experience in their own words. Ask what they used, what changed, and whether they are open to discussing a public testimonial. Create the form in SurveyLegend, then agree on the exact quote and attribution before publishing anything.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/customer-testimonial-form-template/) 7. [![Preview of the Subscription Cancellation Survey demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/subscription-cancellation-template-preview.avif) Subscription Cancellation Survey Template Customer satisfaction Use this subscription cancellation survey template to learn why subscribers leave and what they expected to achieve. The questions distinguish limited use, missing capabilities, cost, and a completed need. Build your feedback survey in SurveyLegend while keeping the actual cancellation process clear and separate.](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/subscription-cancellation-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. 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