--- generated_by: surveylegend-page-markdown title: Ad Copy Testing Survey Template | SurveyLegend description: Test what your ad message communicates before launch. Use eight questions about understanding, relevance, credibility, and the next step. canonical: https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/ad-copy-testing-template/ --- # Ad Copy Testing Survey Template [Create your survey ](https://app.surveylegend.com/register/)[Try the survey](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/ad-copy-testing-template/#try-template) Preview on a device Show the desktop survey preview Show the tablet survey preview Show the mobile survey preview ![Ad Copy Testing Survey: first question and response field, desktop preview](https://www.surveylegend.com/survey-template-media/previews/ad-copy-testing-demo-preview.avif) ![Ad Copy Testing Survey: first question and response field, tablet preview](https://www.surveylegend.com/survey-template-media/previews/ad-copy-testing-demo-preview-tablet.avif) ![Ad Copy Testing Survey: first question and response field, mobile preview](https://www.surveylegend.com/survey-template-media/previews/ad-copy-testing-demo-preview-phone.avif) Ad Copy Testing Survey [Preview](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/ad-copy-testing-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fad-copy-testing-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fad-copy-testing-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fad-copy-testing-template%2F\&text=Ad%20Copy%20Testing%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fad-copy-testing-template%2F\&title=Ad%20Copy%20Testing%20Survey%20Template) Use this ad copy testing survey template to learn what people understand from your advertisement before you launch it. Eight questions explore the message, its relevance, its credibility, and the next step the ad suggests. Add your creative to the questionnaire in SurveyLegend, then ask people from the intended audience to respond in their own words. ## When to use this ad copy testing survey Test a specific ad rather than asking people whether they generally like your brand. Show the creative as the audience would encounter it, and ask the open-ended message question before explaining the intended meaning. That gives you a chance to spot confusion. If your goal is to learn whether people recognize your brand more broadly, use our [brand awareness survey template ](https://www.surveylegend.com/survey-examples-templates/brand-awareness-survey-template/). **Create your ad copy testing survey in SurveyLegend** Test what your ad message communicates before launch. Use eight questions about understanding, relevance, credibility, and the next step. ## 8 questions for your ad copy testing survey Start with these questions and adapt them to your audience. Every field is optional. Where answer choices are listed, respondents choose one. Respondent introduction:\ Please review the advertisement provided with this questionnaire, then answer about that version. We are interested in your own interpretation. All questions are optional. **Fictional sample ad — for this demo only** ### Make room for a slower morning. Visit the fictional Willow & Pine café for a coffee and a quiet corner. Open daily, 8 am–4 pm. **Next step: View the café menu.** Try the survey ## A little feedback. A clearer picture. Explore this 8-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 8 ### Ad Copy Testing Survey 01 In your own words, what is this advertisement offering? Share your answer, or skip this question. 02 Who do you think the advertisement is intended for? Share your answer, or skip this question. 03 How easy is it to understand the main message? Choose one answer, or skip this question. Very difficult Somewhat difficult Neither easy nor difficult Somewhat easy Very easy 04 How relevant is the offer to something you currently need or want? Choose one answer, or skip this question. Not at all relevant Slightly relevant Moderately relevant Very relevant Extremely relevant Not sure 05 How believable do you find the claims in this advertisement? Choose one answer, or skip this question. Not at all believable Slightly believable Moderately believable Very believable Extremely believable I need more information to judge 06 What, if anything, would you expect to happen after taking the next step shown in the ad? Share your answer, or skip this question. 07 Which word, phrase, or detail would you change to make the message clearer? Share your answer, or skip this question. 08 What information would you need before deciding whether to take the next step? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to customize your ad copy testing survey Choose one creative version for each test and keep a record of exactly what participants saw. Include the headline, supporting copy, and call to action. For audio or video, provide the actual material and a usable alternative where needed. If you compare versions, keep the recruitment criteria and questions consistent. Do not suggest the answer by naming the intended benefit in the introduction. Run a small preview to check that the creative displays correctly. ## Printable ad copy testing survey template Use this printable ad copy testing survey template during an in-person creative review. Show the exact advertisement alongside the questionnaire so everyone comments on the same version. SurveyLegend supports your online feedback process, while the paper option lets participants write their reactions without using a device. [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download PDF](https://www.surveylegend.com/downloads/survey-templates/ad-copy-testing-template.pdf) Export ad copy testing survey template as PDF ## AI prompt for an ad copy testing survey Create an ad copy testing survey in SurveyLegend with questions about message understanding, relevance, credibility, and the call to action. The full prompt below includes all 8 questions and their response settings. Copy it, register for a free SurveyLegend account, and paste it into SurveyLegend's AI survey creation tool. Review and customize the result before sharing. AI prompt for an ad copy testing survey [Use prompt directly in SurveyLegend](https://www.surveylegend.com/register/) Create a free account, then paste the copied prompt into SurveyLegend. Already have an account? [Sign in to create your ad copy testing survey.](https://app.surveylegend.com/login/) ## Find gaps between your ad message and its interpretation Group the unprompted descriptions of the message before looking at clarity ratings. People may rate an ad as clear while describing a different offer from the one you intended. Look for recurring questions about conditions, pricing, or the next step. Use those findings to revise the ad and test again. Stated interest is feedback on the creative; it is not a forecast of clicks, purchases, or campaign return. For example, if people describe an offer as free but the advertisement is for a paid service with a free trial, revise the trial wording and conditions. Test whether the revised version communicates that distinction before treating a high clarity rating as success. ## Frequently asked questions ### Should I ask whether people like the advertisement? You can add a preference question if it supports a decision, but liking alone does not explain whether the message is understood. This template starts with understanding and follows with relevance, credibility, and the call to action. ### Can I compare two ad versions with this template? Yes, by using the same questions and comparable audiences for each version. Keep track of who saw which creative and avoid mixing results from different exposures. A fair experiment also needs an appropriate assignment and analysis plan. ### Does purchase interest predict sales? A survey describes what respondents say in the test setting. Actual purchases depend on factors beyond the ad, including the offer and buying experience. Review live campaign evidence separately rather than presenting intention as a sales result. Design, Branding and Picture Survey Templates 1. [![Preview of the Logo Design Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-logo-design-survey-template-survey-preview.avif) Logo Design Questionnaire Template Design & branding Our mobile-ready surveys look gorgeous on any device! Scan the QRC to preview this one on your smartphone.](https://www.surveylegend.com/survey-examples-templates/logo-design-survey-template/) 2. [![Preview of the User Experience Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-user-experience-survey-survey-preview.avif) User Experience (UX) Survey Template Design & branding If people do not enjoy using your product, they will not keep using it, no matter how clever the code or sleek the design, user experience is everything. That is why understanding the user experience has become essential for UX designers, interaction designers, and app developers everywhere. Surveys offer valuable insights into how users feel, what they expect, and how they behave, giving you a clear path to improvement before launch.](https://www.surveylegend.com/survey-examples-templates/user-experience-survey/) 3. [![Preview of the Product: T-Shirt Design Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-product-t-shirt-design-survey-survey-preview.avif) Product: T-Shirt Design Survey Template Design & branding If you want your t-shirt designs to actually sell, you need more than just creativity—you need data. Whether you’re a fashion entrepreneur, apparel brand, or student working on your next clothing line, understanding your customers is what sets great designs apart from guesswork.](https://www.surveylegend.com/survey-examples-templates/product-t-shirt-design-survey/) 4. [![Preview of the Advertising Survey Form demo showing its first question and response field](https://www.surveylegend.com/survey-template-media/previews/advertising-form-demo-preview.avif) Advertising Survey Form Template Design & branding Use this advertising survey form template to collect the information you need before planning a client's campaign. The eight fields cover the offer, audience, objective, channels, budget planning, and success criteria. Customize the form in SurveyLegend, then use the answers to prepare a focused briefing conversation.](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/advertising-form-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. [Get started for free ](https://app.surveylegend.com/register/)[Book a demo](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/) Academic research survey ### Ready to collect better research data? Create academic surveys and questionnaires from ready-made templates. [Sign up!](https://app.surveylegend.com/register/) Share this page [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fad-copy-testing-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fad-copy-testing-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fad-copy-testing-template%2F\&text=Ad%20Copy%20Testing%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fad-copy-testing-template%2F\&title=Ad%20Copy%20Testing%20Survey%20Template) Ready when you are ## Create your ad copy testing survey in SurveyLegend See what your audience understands before your advertisement goes live. Add the exact creative, check how it displays, and keep the first question open-ended. [Start free](https://app.surveylegend.com/register/) to create your ad copy testing survey. [*Self-serve* Start free Create your first survey in minutes **Start free** ](https://app.surveylegend.com/register/)[*Guided help* Book a demo Talk with a SurveyLegend expert and choose the right plan. **Book a demo**](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/)