---
generated_by: surveylegend-page-markdown
title: Advertising Survey Form Template | SurveyLegend
description: Collect a clearer advertising brief. Ask clients about campaign
  goals, audiences, channels, budget planning, and how success will be judged.
canonical: https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/advertising-form-template/
---

# Advertising Survey Form Template

[Create your survey ](https://app.surveylegend.com/register/)[Try the survey](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/advertising-form-template/#try-template)

Preview on a device

Show the desktop survey preview

Show the tablet survey preview

Show the mobile survey preview

![Advertising Survey Form: first question and response field, desktop preview](https://www.surveylegend.com/survey-template-media/previews/advertising-form-demo-preview.avif)

![Advertising Survey Form: first question and response field, tablet preview](https://www.surveylegend.com/survey-template-media/previews/advertising-form-demo-preview-tablet.avif)

![Advertising Survey Form: first question and response field, mobile preview](https://www.surveylegend.com/survey-template-media/previews/advertising-form-demo-preview-phone.avif)

Advertising Survey Form [Preview](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/advertising-form-template/#try-template)

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Use this advertising survey form template to collect the information you need before planning a client's campaign. The eight fields cover the offer, audience, objective, channels, budget planning, and success criteria. Customize the form in SurveyLegend, then use the answers to prepare a focused briefing conversation.

## When to use this advertising survey form

This version is for the person commissioning or managing advertising. Send it before a discovery meeting or a campaign review so you can identify unanswered questions in advance. It gathers a brief; it does not test an advertisement with consumers or measure brand awareness. Keep those studies separate. Our [survey and form features](https://www.surveylegend.com/features/) help you choose suitable fields for written details and structured choices.

**Create your advertising survey form in SurveyLegend**

Collect a clearer advertising brief. Ask clients about campaign goals, audiences, channels, budget planning, and how success will be judged.

## 8 questions for your advertising survey form

Start with these questions and adapt them to your audience. Every field is optional. Where answer choices are listed, respondents choose one.

Respondent introduction:\
Please answer about the advertising campaign we are discussing. If a decision has not been made, say so. Do not include passwords or confidential customer information. All fields are optional.

Try the survey

## A little feedback. A clearer picture.

Explore this 8-question example at your own pace. Every question is optional.

Preview on a device

Show the survey at full desktop width

Resize the survey to a tablet-width preview

Resize the survey to a mobile preview with scrolling inside the frame

Choose a look

Use Classic: a white survey card over the background photo

Use Light: dark text over a light tint covering the background photo

Use Dark: light text over a dark tint covering the background photo

SurveyLegend demo Question 1 of 8

### Advertising Survey Form

01 Which product, service, or offer is this campaign about?

Share your answer, or skip this question.

02 What is the main result you want the campaign to support?

Choose one answer, or skip this question.

More people recognizing the brand More visits or inquiries More trial or sign-ups More purchases or bookings Another result Not decided

03 Who is the main audience, and what situation makes the offer relevant to them?

Share your answer, or skip this question.

04 Which advertising channels are you using now, if any?

Share your answer, or skip this question.

05 Which channels would you like us to consider, and why?

Share your answer, or skip this question.

06 What budget information can you share for this campaign? Include the currency and period, or write not decided.

Share your answer, or skip this question.

07 Are there dates, offer conditions, or approval requirements we should plan around?

Share your answer, or skip this question.

08 How will you decide whether the campaign met its main objective?

Share your answer, or skip this question.

#### One last look

Review your answers before submitting this demo.

0 answered

#### Thank you for trying the survey!

You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend.

[Create your own survey](https://www.surveylegend.com/register/)

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## How to customize your advertising survey form

State which campaign or business unit the form covers. Ask respondents to specify a budget period and currency if they choose to share an amount. Keep “not decided” options because uncertainty is useful information at the briefing stage. Avoid requesting passwords, advertising-account access, or confidential customer lists. If a client needs to send sensitive supporting material, agree on an appropriate route outside this questionnaire.

## Printable advertising survey form template

Use this printable advertising survey form template in a client workshop or briefing meeting. Clients can write down their goals and open questions without working through an online form. SurveyLegend gives your team an online option and a matching paper starting point for the conversation.

[![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download PDF](https://www.surveylegend.com/downloads/survey-templates/advertising-form-template.pdf)

Export advertising survey form template as PDF

## AI prompt for an advertising survey form

Create an advertising survey form in SurveyLegend with questions about campaign goals, audiences, channels, budget planning, and success criteria.

The full prompt below includes all 8 fields and their response settings. Copy it, register for a free SurveyLegend account, and paste it into SurveyLegend's AI survey creation tool. Review and customize the result before sharing.

AI prompt for an advertising survey form

[Use prompt directly in SurveyLegend](https://www.surveylegend.com/register/)

Create a free account, then paste the copied prompt into SurveyLegend.

Already have an account? [Sign in to create your advertising survey form.](https://app.surveylegend.com/login/)

## Turn client answers into an advertising brief

Turn the answers into a short brief with agreed facts and unresolved decisions. Check that the main objective, intended audience, and success measure fit together. For example, an awareness campaign and a request for immediate sales may need different expectations. Discuss missing information rather than silently filling it in. The completed form is the start of planning; it does not establish a campaign's likely return or authorize spending.

## Frequently asked questions

### Is this form for customers or advertising clients?

This version is for advertising clients and internal campaign owners. It collects requirements before planning. A customer-facing research survey would ask a different set of questions about exposure, perceptions, or a specific creative.

### Should I make the budget question mandatory?

Only if an answer is genuinely necessary for your process. This starter makes every field optional and lets respondents say that the budget is undecided. You can clarify the amount, period, and approval process in the follow-up conversation.

### Can I use it for an existing campaign?

Yes. Name the campaign and ask the respondent to describe the current objective, channels, and measure of success. Use a separate review of campaign data to assess performance; the brief records expectations and context.

Design, Branding and Picture Survey Templates

1. [![Preview of the Logo Design Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-logo-design-survey-template-survey-preview.avif) Logo Design Questionnaire Template Design & branding Our mobile-ready surveys look gorgeous on any device! Scan the QRC to preview this one on your smartphone.](https://www.surveylegend.com/survey-examples-templates/logo-design-survey-template/)
2. [![Preview of the User Experience Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-user-experience-survey-survey-preview.avif) User Experience (UX) Survey Template Design & branding If people do not enjoy using your product, they will not keep using it, no matter how clever the code or sleek the design, user experience is everything. That is why understanding the user experience has become essential for UX designers, interaction designers, and app developers everywhere. Surveys offer valuable insights into how users feel, what they expect, and how they behave, giving you a clear path to improvement before launch.](https://www.surveylegend.com/survey-examples-templates/user-experience-survey/)
3. [![Preview of the Product: T-Shirt Design Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-product-t-shirt-design-survey-survey-preview.avif) Product: T-Shirt Design Survey Template Design & branding If you want your t-shirt designs to actually sell, you need more than just creativity—you need data. Whether you’re a fashion entrepreneur, apparel brand, or student working on your next clothing line, understanding your customers is what sets great designs apart from guesswork.](https://www.surveylegend.com/survey-examples-templates/product-t-shirt-design-survey/)
4. [![Preview of the Ad Copy Testing Survey demo showing its first question and response field](https://www.surveylegend.com/survey-template-media/previews/ad-copy-testing-demo-preview.avif) Ad Copy Testing Survey Template Design & branding Use this ad copy testing survey template to learn what people understand from your advertisement before you launch it. Eight questions explore the message, its relevance, its credibility, and the next step the ad suggests. Add your creative to the questionnaire in SurveyLegend, then ask people from the intended audience to respond in their own words.](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/ad-copy-testing-template/)

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Ready when you are

## Create your advertising survey form in SurveyLegend

Give your next campaign discussion a clear starting point. Ask clients about the offer, audience, goals, and decisions still to make. [Start free](https://app.surveylegend.com/register/) to build your advertising survey form.

[*Self-serve* Start free Create your first survey in minutes **Start free** ](https://app.surveylegend.com/register/)[*Guided help* Book a demo Talk with a SurveyLegend expert and choose the right plan. **Book a demo**](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/)
