--- generated_by: surveylegend-page-markdown title: Brand Perception Survey Template | SurveyLegend description: Explore what people associate with your brand, how they view it, and what shaped that impression. Customize this brand perception survey in SurveyLegend. canonical: https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/brand-perception-template/ --- # Brand Perception Survey Template This brand perception survey template explores what your brand brings to mind and which experiences shape that impression. Ask your target audience for unprompted associations before more specific evaluations, then compare the answers with your intended positioning. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/brand-perception-template/#try-template) Preview on a device Show the desktop survey preview Show the tablet survey preview Show the mobile survey preview ![Brand Perception Survey: first question and response field, desktop preview](https://www.surveylegend.com/survey-template-media/previews/brand-perception-template-preview.avif) ![Brand Perception Survey: first question and response field, tablet preview](https://www.surveylegend.com/survey-template-media/previews/brand-perception-template-preview-tablet.avif) ![Brand Perception Survey: first question and response field, mobile preview](https://www.surveylegend.com/survey-template-media/previews/brand-perception-template-preview-mobile.avif) Brand Perception Survey [Preview](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/brand-perception-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fbrand-perception-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fbrand-perception-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fbrand-perception-template%2F\&text=Brand%20Perception%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fbrand-perception-template%2F\&title=Brand%20Perception%20Survey%20Template) Use this brand perception survey template to learn what your brand brings to mind and what experiences shape that impression. It asks for unprompted associations before specific evaluations. Create the survey in SurveyLegend to understand whether your intended positioning matches how people actually describe your business. ## When to use this brand perception survey Use it when reviewing positioning, after a meaningful brand change, or before developing new messaging. Recruit from the audience you want to understand, not only social followers or recent buyers. Because the questionnaire names your brand, it cannot measure unaided awareness. People who have not heard of you should be able to say so without inventing an opinion. To investigate recognition and recall as a separate research task, use our [brand awareness](https://www.surveylegend.com/survey-examples-templates/brand-awareness-survey-template/) template. **Create your brand perception survey in SurveyLegend** Use this brand perception survey template to learn what your brand brings to mind and what experiences shape that impression. It asks for unprompted associations before specific evaluations. ## 7 questions for your brand perception survey Use these 7 questions as a starting point. All fields are optional; choose one answer where choices are listed. Leave an irrelevant open field blank. Respondent introduction:\ Please answer about the brand named by the organizer. Tell us your own impression; it is fine if you are unfamiliar with the brand. All questions are optional. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Brand Perception Survey 01 Before this survey, how familiar were you with this brand? Choose one answer, or skip this question. I had not heard of it I recognized the name only I knew a little about it I knew quite a lot about it I knew it very well 02 What words or ideas come to mind when you think of this brand? Share your answer, or skip this question. 03 What has most shaped your impression? Choose one answer, or skip this question. Using its products or services Advertising or promotional content Recommendations from others Reviews or news coverage Another experience I do not have an impression 04 How favorable or unfavorable is your overall impression? Choose one answer, or skip this question. Very unfavorable Somewhat unfavorable Neither favorable nor unfavorable Somewhat favorable Very favorable I do not have enough information 05 How different does this brand seem from other options you know? Choose one answer, or skip this question. Not at all different Slightly different Moderately different Very different Extremely different I do not know enough to compare 06 What makes the brand feel different, if anything? Share your answer, or skip this question. 07 What would you want to understand better about this brand? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to customize your brand perception survey Name the brand without adding a promotional description. Keep the open association question ahead of ratings so your attribute list does not suggest what people should think. If you add attributes such as dependable or innovative, choose only those relevant to a real positioning decision and explain the scale. Avoid collecting demographic details unless they answer a defined research question. Include a balanced range of customers and noncustomers when both perspectives matter. Before sharing widely, try the questions with a few people from the intended audience and clarify anything they interpret differently. ## Printable brand perception survey template Use this printable brand perception survey template during an in-person audience research session. It includes the same questions and space to write, giving people who prefer paper or are less comfortable online another way to take part. SurveyLegend helps you offer both formats. Tell respondents where to return the completed form and who will review it. Paper answers need a separate review or manual entry process; they are not automatically added to online responses. [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download PDF](https://www.surveylegend.com/downloads/survey-templates/brand-perception-template.pdf) Export brand perception survey template as PDF ## AI prompt for a brand perception survey Learn how your audience describes your brand before choosing the next message. The full prompt below specifies your brand perception survey, including all 7 questions and response settings. Copy it, register for a free SurveyLegend account, and paste it into SurveyLegend’s AI survey creation tool. Review the result and add your organization’s details before sharing. AI prompt for a brand perception survey [Use prompt directly in SurveyLegend](https://www.surveylegend.com/register/) Create a free account, then paste the copied prompt into SurveyLegend. Already have an account? [Sign in to create your brand perception survey.](https://app.surveylegend.com/login/) ## Connect brand impressions to the experiences behind them Group associations into themes while retaining contradictory impressions. Compare prior familiarity and the source of the impression before interpreting favorability or distinctiveness. A favorable response from an existing customer means something different from a guess by someone unfamiliar with the brand. Review the information people need next, then consider whether clearer messaging or a better experience is the appropriate response. Do not average “not enough information” into a neutral score. ## Frequently asked questions ### Does this measure brand awareness? It records reported familiarity after naming the brand. It does not measure unaided recall; use a separate awareness questionnaire for that task. ### Why ask for associations before ratings? An open question lets respondents describe their own impression before a list of attributes suggests particular words or ideas. ### Should people who do not know the brand answer? They can report their lack of familiarity. They should not be pushed to rate attributes they cannot judge; retain the uncertainty options. Design, Branding and Picture Survey Templates 1. 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[![Preview of the Concept Testing Survey demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/concept-testing-template-preview.avif) Concept Testing Survey Template Design & branding Use this concept testing survey template to learn whether people understand a proposed idea and see a useful role for it. The questionnaire covers comprehension, relevance, current alternatives, and unanswered questions. Adapt it in SurveyLegend before investing in a product or service that your audience may interpret differently than you expect.](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/concept-testing-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. 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