--- generated_by: surveylegend-page-markdown title: Brand Personality Survey Template | SurveyLegend description: Ask a familiar audience which human-like traits a brand conveys and where messaging feels inconsistent. Customize seven questions with SurveyLegend. canonical: https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/brand-personality-template/ --- # Brand Personality Survey Template Learn which human-like traits a familiar audience connects with one brand and where the experience feels inconsistent. Customize seven optional questions with SurveyLegend. Adults familiar with one named brand through at least one recent product, service or communication touchpoint can use the example to choose one intended trait to reinforce and one inconsistent touchpoint to review. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/brand-personality-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/brand-personality-template-background.avif) **SurveyLegend** 1 / 7 Brand Personality Survey What three words first come to mind for the named brand? Your thoughts… Next → Brand Personality Survey [Preview](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/brand-personality-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fbrand-personality-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fbrand-personality-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fbrand-personality-template%2F\&text=Brand%20Personality%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fbrand-personality-template%2F\&title=Brand%20Personality%20Survey%20Template) Learn which human-like traits a familiar audience connects with one brand and where the experience feels inconsistent. Customize seven optional questions with SurveyLegend. Adults familiar with one named brand through at least one recent product, service or communication touchpoint can use the example to choose one intended trait to reinforce and one inconsistent touchpoint to review. ## Turn Brand Personality Into a Decision Use this template with people who know the named brand through a recent product, service or communication touchpoint. It narrows the task to traits and consistency. For wider associations, experiences and information gaps, use the [brand perception ](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/brand-perception-template/)template. ## When to Use This Template Use it before refining a style guide, message system or customer touchpoint. Define one intended trait before fielding, then compare it with spontaneous descriptions and consistency ratings. This is not awareness research, a logo brief, ad-copy test or reproduction of a validated brand-personality scale. **Create your brand personality survey in SurveyLegend** Use this template with people who know the named brand through a recent product, service or communication touchpoint. It narrows the task to traits and consistency. ## 7 Questions for This Template Use these seven optional questions as a starting point. Respondent introduction: Answer about the named brand based on your recent experience with it. All questions are optional. It is fine to choose “not enough information” when you cannot judge. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Brand Personality Survey 01 What three words first come to mind for the named brand? Share your answer, or skip this question. 02 Which recent touchpoint most shaped your impression? Choose one answer, or skip this question. Product or service Website or app Advertisement Email or message Store or physical location Support interaction Another touchpoint I am not sure 03 Which traits fit the brand best? Select up to three. Choose the options that apply, or skip this question. Dependable Imaginative Energetic Approachable Refined Practical Bold Careful Another trait Not enough information 04 How consistent did the brand feel across the touchpoints you encountered? Choose one answer, or skip this question. Very inconsistent Somewhat inconsistent Neither inconsistent nor consistent Somewhat consistent Very consistent I experienced only one touchpoint 05 How strongly did the brand feel \[intended trait]? Choose one answer, or skip this question. Not at all Slightly Moderately Very Extremely Not enough information 06 Which touchpoint felt least consistent with the rest of the brand? Choose one answer, or skip this question. Product or service Website or app Advertisement Email or message Store or physical location Support interaction Another touchpoint None felt inconsistent I am not sure 07 What one example best explains your description of the brand? Please do not include personal or confidential information. Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to Customize the Questions Name the brand without promotional language, replace \[intended trait] with one real strategic trait and adapt the touchpoint list to actual exposure. If the research question is whether people recall or recognize the brand, use the [brand awareness ](https://www.surveylegend.com/survey-examples-templates/brand-awareness-survey-template/)template. Pilot adjective meanings and allow “not enough information.” ## Printable PDF Use the printable brand personality survey template when paper responses fit the setting. It includes the same seven optional questions and answer options, with clear writing space. Explain who will collect and review paper responses; do not imply that the PDF syncs answers automatically. ![First page of the printable Brand Personality Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/brand-personality-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download Brand Personality Survey PDF](https://www.surveylegend.com/downloads/survey-templates/brand-personality-survey-template.pdf) Export PDF as PDF ## Create This Survey With an AI Prompt Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing. Create This Survey With an AI Prompt [](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. Already have an account? [Sign in](https://app.surveylegend.com/login/) to create your brand personality survey. ## How to Use the Answers Code the open first-impression answer before reviewing prompted adjectives. Compare the intended trait with the selected traits and identify which touchpoint most often feels inconsistent. Roy et al. (2020/2021) wrote, “A consistent brand will generate trust and retain customers over time.” Read the [brand consistency study ](https://arxiv.org/abs/2011.09754). It used computational analysis of corporate web content, so the quoted proposition and model do not validate this questionnaire or prove that consistency causes trust. ## Frequently asked questions ### Is this the Aaker brand personality scale? No. The questions and adjective list are original and are not a validated scale. Use licensed or published instruments under their stated conditions when formal measurement is required. ### Who should answer this survey? Recruit people with enough recent exposure to the named brand. Let unfamiliar respondents say they lack information instead of forcing trait ratings. ### Should the intended trait be shown before open answers? Usually no. Collect the unprompted description first, then ask about the intended trait so the label does not shape the initial response. Design, Branding and Picture Survey Templates 1. [![Preview of the Logo Design Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-logo-design-survey-template-survey-preview.avif) Logo Design Questionnaire Template Design & branding Our mobile-ready surveys look gorgeous on any device! Scan the QRC to preview this one on your smartphone.](https://www.surveylegend.com/survey-examples-templates/logo-design-survey-template/) 2. [![Preview of the User Experience Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-user-experience-survey-survey-preview.avif) User Experience (UX) Survey Template Design & branding If people do not enjoy using your product, they will not keep using it, no matter how clever the code or sleek the design, user experience is everything. That is why understanding the user experience has become essential for UX designers, interaction designers, and app developers everywhere. Surveys offer valuable insights into how users feel, what they expect, and how they behave, giving you a clear path to improvement before launch.](https://www.surveylegend.com/survey-examples-templates/user-experience-survey/) 3. 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Eight questions explore the message, its relevance, its credibility, and the next step the ad suggests. Add your creative to the questionnaire in SurveyLegend, then ask people from the intended audience to respond in their own words.](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/ad-copy-testing-template/) 5. [![Preview of the Advertising Survey Form demo showing its first question and response field](https://www.surveylegend.com/survey-template-media/previews/advertising-form-demo-preview.avif) Advertising Survey Form Template Design & branding Use this advertising survey form template to collect the information you need before planning a client's campaign. The eight fields cover the offer, audience, objective, channels, budget planning, and success criteria. 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Only then does the survey introduce “meal-kit delivery.” That order separates unaided solution routes from aided term recognition. In two category-structure studies, Nedungadi, Chattopadhyay and Muthukrishnan (2001) found that supplying structure affected recall and memory-based choice; their abstract says “provision of structure increases brand recall.” Read the university abstract. The studies did not validate this SurveyLegend questionnaire or show that a seven-item category survey predicts demand. Their result is a reason to record the respondent's unprompted view before supplying a category label.](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/category-awareness-template/) 14. 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This questionnaire supports a design review; it does not forecast sales, fit or production quality.](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/fashion-concept-template/) 18. [![Preview of the Favorite Poster Voting Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/favorite-poster-voting-template-preview.avif) Favorite Poster Voting Template Design & branding A favorite poster vote collects a choice plus the reason it works for the intended audience. It is especially useful when a team has two or three finished routes. For adjacent needs, explore logo testing and design templates.](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/favorite-poster-voting-template/) 19. 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It tests comprehension and perceived credibility, not whether a claim is true. Explore related logo testing and design templates.](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/proof-points-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. [Get started for free ](https://app.surveylegend.com/register/)[Book a demo](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/) Academic research survey ### Ready to collect better research data? Create academic surveys and questionnaires from ready-made templates. 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