---
generated_by: surveylegend-page-markdown
title: Category Awareness Survey Template | SurveyLegend
description: Find out whether people recognize and understand a product category
  before you name a brand. Explore seven category awareness questions with
  SurveyLegend.
canonical: https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/category-awareness-template/
---

# Category Awareness Survey Template

Do people recognize the type of solution you offer—or only the problem it solves? This category awareness survey template starts with a need, then checks whether adults know the category term, understand the offer and see a situation where it might help.

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**SurveyLegend** 1 / 7

Category Awareness Survey

Before seeing a service name, what ways would you consider for getting ingredients and instructions for a weeknight dinner?

Your thoughts…

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Category Awareness Survey [Preview](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/category-awareness-template/#try-template)

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Do people recognize the type of solution you offer—or only the problem it solves? This category awareness survey template starts with a need, then checks whether adults know the category term, understand the offer and see a situation where it might help.

## Start With the Need Before Naming the Category

The demo uses meal-kit delivery as a category, not a particular company. First, respondents describe how they would get ingredients and instructions for a weeknight dinner. Only then does the survey introduce “meal-kit delivery.” That order separates unaided solution routes from aided term recognition. In two category-structure studies, Nedungadi, Chattopadhyay and Muthukrishnan (2001) found that supplying structure affected recall and memory-based choice; their abstract says “provision of structure increases brand recall.” [Read the university abstract ](https://researchportal.hkust.edu.hk/en/publications/category-structure-brand-recall-and-choice/). The studies did not validate this SurveyLegend questionnaire or show that a seven-item category survey predicts demand. Their result is a reason to record the respondent's unprompted view before supplying a category label.

## When to Use a Category Awareness Survey

Use this when a team needs to decide whether to explain a product category from first principles or can assume the audience already understands it. The decision is about the category and need, not recognition of an individual company. SurveyLegend's [brand awareness ](https://www.surveylegend.com/survey-examples-templates/brand-awareness-survey-template/)survey serves the latter task. Recruitment should include people who face the need, including nonusers; surveying only current category customers will distort the picture.

**Create your category awareness survey in SurveyLegend**

The demo uses meal-kit delivery as a category, not a particular company. First, respondents describe how they would get ingredients and instructions for a weeknight dinner.

## 7 Category Awareness Survey Questions

These seven optional questions use one concrete dinner-planning example. Show Q1 before naming meal-kit delivery. Keep Q3 before the answer options in Q4 so respondents can explain the term in their own words. Every field is always visible; select one answer where options appear.

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## A little feedback. A clearer picture.

Explore this 7-question example at your own pace. Every question is optional.

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SurveyLegend demo Question 1 of 7

### Category Awareness Survey

01 Before seeing a service name, what ways would you consider for getting ingredients and instructions for a weeknight dinner?

Share your answer, or skip this question.

02 Before today, had you heard the term “meal-kit delivery”?

Choose one answer, or skip this question.

Yes, and I knew what it meant Yes, but I was unsure what it meant No Not sure

03 In your own words, what does “meal-kit delivery” mean?

Share your answer, or skip this question.

04 Which description best matches what you think meal-kit delivery usually provides?

Choose one answer, or skip this question.

Pre-portioned ingredients with a recipe to cook Ready-to-eat restaurant meals A standard grocery delivery without planned recipes Something else Not sure

05 Have you ever used a meal-kit delivery service?

Choose one answer, or skip this question.

Yes, within the last 3 months Yes, more than 3 months ago No Not sure

06 For which situation, if any, might you consider a meal-kit delivery service?

Choose one answer, or skip this question.

Planning weeknight dinners Trying a new recipe Saving shopping time Cooking for a special occasion Another situation I would not consider it Not sure

07 Where would you first look to learn whether this type of service suits you?

Choose one answer, or skip this question.

Search engine Friends or family Social media Store or supermarket Review site Another place I would not look Not sure

#### One last look

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## How to Adapt the Questions

Choose one category and a specific need the audience can recognize without industry jargon. Replace “weeknight dinner,” “meal-kit delivery” and the Q4 description together; test that the alternatives are plausible but not misleading. Avoid including your brand in the first question. For a broader profile of who experiences the need, SurveyLegend's [target market ](https://www.surveylegend.com/survey-examples-templates/target-market-analysis-survey-template/)survey covers a different planning task. Pilot the category wording with a few people and record recruitment source and field dates before comparing groups.

## Printable Category Awareness Survey Template

Build a real selectable-text PDF that preserves the seven-question order and choices. Put Q1 on the first page before the category term appears; if the PDF cannot hide later text, use a page turn or two-part handout to protect the unaided question. Include open-answer space, a privacy and return note, and a genuine SurveyLegend footer. Paper responses need manual review and are not automatically combined with online answers.

![First page of the printable Category Awareness Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/category-awareness-template-pdf-preview.avif)

[![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download the category awareness survey PDF](https://www.surveylegend.com/downloads/survey-templates/category-awareness-survey-template.pdf)

Export Category Awareness Survey Template as PDF

## AI Prompt for a Category Awareness Survey

Copy the exact example to prepare a draft, then adapt the scenario and category together. Review the order carefully: the first answer must come before the label is shown.

## Category Awareness Survey Creation Prompt

AI Prompt for a Category Awareness Survey

[](https://www.surveylegend.com/register/)

Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.

Already have an account? [Sign in](https://app.surveylegend.com/login/) to create your category awareness survey.

## Separate Recognition From Understanding

Code the unprompted solution routes in Q1 before reading Q2–Q4. Some respondents may recognize the term yet describe a different service; that suggests a definition or positioning problem, not merely low reach. Compare interpretations with recent use (Q5), situations (Q6) and first information route (Q7). Do not treat Q6 as purchase intent or multiply these percentages into a market-size estimate. Note sampling and wording differences before tracking change. If the next decision is whether people know your specific company, switch to the [brand awareness ](https://www.surveylegend.com/survey-examples-templates/brand-awareness-survey-template/)template.

## Frequently asked questions

### How is category awareness different from brand awareness?

Category awareness asks whether people understand a type of solution, such as meal-kit delivery. Brand awareness asks whether they recall or recognize a specific provider. Keeping the tasks separate makes the answers easier to use.

### Why ask an open question first?

A category label and response list can cue an answer. The open question records what respondents bring to mind before those cues appear; it is not an estimate of every solution they know.

### Can these answers estimate the size of a market?

No. A convenience sample and seven self-reported items cannot establish category penetration or market size. Use an appropriate sampling plan and external data for that decision.

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