--- generated_by: surveylegend-page-markdown title: Concept Testing Survey Template | SurveyLegend description: Test whether a product or service idea is clear, relevant, and useful before building it. Review this concept testing survey template and start free. canonical: https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/concept-testing-template/ --- # Concept Testing Survey Template This concept testing survey template asks intended users to explain a proposed idea in their own words and assess its relevance to a real need. Use their concerns, current alternatives, and suggestions to refine the concept before investing in development. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/concept-testing-template/#try-template) Preview on a device Show the desktop survey preview Show the tablet survey preview Show the mobile survey preview ![Concept Testing Survey: first question and response field, desktop preview](https://www.surveylegend.com/survey-template-media/previews/concept-testing-template-preview.avif) ![Concept Testing Survey: first question and response field, tablet preview](https://www.surveylegend.com/survey-template-media/previews/concept-testing-template-preview-tablet.avif) ![Concept Testing Survey: first question and response field, mobile preview](https://www.surveylegend.com/survey-template-media/previews/concept-testing-template-preview-mobile.avif) Concept Testing Survey [Preview](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/concept-testing-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fconcept-testing-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fconcept-testing-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fconcept-testing-template%2F\&text=Concept%20Testing%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fconcept-testing-template%2F\&title=Concept%20Testing%20Survey%20Template) Use this concept testing survey template to learn whether people understand a proposed idea and see a useful role for it. The questionnaire covers comprehension, relevance, current alternatives, and unanswered questions. Adapt it in SurveyLegend before investing in a product or service that your audience may interpret differently than you expect. ## When to use this concept testing survey Show one concise concept description to people who could realistically use it. Explain the intended task, how the idea would work, and any constraints needed to judge it fairly. This is an early reaction to an idea, not evidence of hands-on performance. Leave promotional claims and unsupported promises out of the description. To explore the wider market before defining an idea, use our [product market research](https://www.surveylegend.com/survey-examples-templates/product-market-research-survey-template/) template. **Create your concept testing survey in SurveyLegend** Use this concept testing survey template to learn whether people understand a proposed idea and see a useful role for it. The questionnaire covers comprehension, relevance, current alternatives, and unanswered questions. ## 7 questions for your concept testing survey Use these 7 questions as a starting point. All fields are optional; choose one answer where choices are listed. Leave an irrelevant open field blank. Respondent introduction:\ Review the concept description supplied with this survey. Tell us what you understand and how it might fit your needs. The concept is a proposal, not a promise of an available product. All questions are optional. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Concept Testing Survey 01 In your own words, what would this concept help someone do? Share your answer, or skip this question. 02 How relevant is the problem it addresses to you? Choose one answer, or skip this question. Not at all relevant Slightly relevant Moderately relevant Very relevant Extremely relevant Not sure 03 How do you handle this need today? Share your answer, or skip this question. 04 What, if anything, seems useful about the proposed approach? Share your answer, or skip this question. 05 What concerns or unanswered questions do you have? Share your answer, or skip this question. 06 How likely would you be to try this idea if it were available as described? Choose one answer, or skip this question. Very unlikely Somewhat unlikely Neither likely nor unlikely Somewhat likely Very likely Not enough information 07 What one change would make the concept more useful to you? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to customize your concept testing survey Supply the same concept card to every respondent, including a plain-text explanation for anyone who cannot see the visual. Keep the first question open to test understanding before describing benefits again. If you compare multiple concepts, use a planned design with comparable descriptions rather than changing several attributes at once. For example, a collection service concept should explain what can be collected and where, not just promise “effortless convenience.” Before sharing widely, try the questions with a few people from the intended audience and clarify anything they interpret differently. ## Printable concept testing survey template Use this printable concept testing survey template in a facilitated concept-review session. It includes the same questions and space to write, giving people who prefer paper or are less comfortable online another way to take part. SurveyLegend helps you offer both formats. Tell respondents where to return the completed form and who will review it. Paper answers need a separate review or manual entry process; they are not automatically added to online responses. [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download PDF](https://www.surveylegend.com/downloads/survey-templates/concept-testing-template.pdf) Export concept testing survey template as PDF ## AI prompt for a concept testing survey Find out whether people understand the idea before you build the next version. The full prompt below specifies your concept testing survey, including all 7 questions and response settings. Copy it, register for a free SurveyLegend account, and paste it into SurveyLegend’s AI survey creation tool. Review the result and add your organization’s details before sharing. AI prompt for a concept testing survey [Use prompt directly in SurveyLegend](https://www.surveylegend.com/register/) Create a free account, then paste the copied prompt into SurveyLegend. Already have an account? [Sign in to create your concept testing survey.](https://app.surveylegend.com/login/) ## Check comprehension before judging concept appeal Read the explanation in respondents’ own words first. If people misunderstand the concept, fix its description before interpreting usefulness ratings. Then compare the task they would use it for with their current approach and concerns. Look for a clear problem the idea could solve better, and test that assumption in a prototype. Positive interest is a reason to investigate further, not a forecast of adoption or revenue. ## Frequently asked questions ### What should I show before the questions? Provide one clear concept description with the intended user, task, proposed approach, and relevant limitations. Use the same information for everyone in that test. ### Is a concept test the same as product testing? No. A concept test asks people to react to an idea. Product testing asks them to try a product or prototype and describe the experience. ### Can interest in a concept predict sales? It cannot establish sales on its own. Stated interest needs further testing against real choices, available alternatives, and a fully specified offer. Design, Branding and Picture Survey Templates 1. [![Preview of the Logo Design Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-logo-design-survey-template-survey-preview.avif) Logo Design Questionnaire Template Design & branding Our mobile-ready surveys look gorgeous on any device! Scan the QRC to preview this one on your smartphone.](https://www.surveylegend.com/survey-examples-templates/logo-design-survey-template/) 2. [![Preview of the User Experience Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-user-experience-survey-survey-preview.avif) User Experience (UX) Survey Template Design & branding If people do not enjoy using your product, they will not keep using it, no matter how clever the code or sleek the design, user experience is everything. That is why understanding the user experience has become essential for UX designers, interaction designers, and app developers everywhere. Surveys offer valuable insights into how users feel, what they expect, and how they behave, giving you a clear path to improvement before launch.](https://www.surveylegend.com/survey-examples-templates/user-experience-survey/) 3. [![Preview of the Product: T-Shirt Design Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-product-t-shirt-design-survey-survey-preview.avif) Product: T-Shirt Design Survey Template Design & branding If you want your t-shirt designs to actually sell, you need more than just creativity—you need data. Whether you’re a fashion entrepreneur, apparel brand, or student working on your next clothing line, understanding your customers is what sets great designs apart from guesswork.](https://www.surveylegend.com/survey-examples-templates/product-t-shirt-design-survey/) 4. [![Preview of the Ad Copy Testing Survey demo showing its first question and response field](https://www.surveylegend.com/survey-template-media/previews/ad-copy-testing-demo-preview.avif) Ad Copy Testing Survey Template Design & branding Use this ad copy testing survey template to learn what people understand from your advertisement before you launch it. Eight questions explore the message, its relevance, its credibility, and the next step the ad suggests. Add your creative to the questionnaire in SurveyLegend, then ask people from the intended audience to respond in their own words.](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/ad-copy-testing-template/) 5. [![Preview of the Advertising Survey Form demo showing its first question and response field](https://www.surveylegend.com/survey-template-media/previews/advertising-form-demo-preview.avif) Advertising Survey Form Template Design & branding Use this advertising survey form template to collect the information you need before planning a client's campaign. The eight fields cover the offer, audience, objective, channels, budget planning, and success criteria. Customize the form in SurveyLegend, then use the answers to prepare a focused briefing conversation.](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/advertising-form-template/) 6. [![Preview of the Brand Perception Survey demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/brand-perception-template-preview.avif) Brand Perception Survey Template Design & branding Use this brand perception survey template to learn what your brand brings to mind and what experiences shape that impression. It asks for unprompted associations before specific evaluations. Create the survey in SurveyLegend to understand whether your intended positioning matches how people actually describe your business.](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/brand-perception-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. [Get started for free ](https://app.surveylegend.com/register/)[Book a demo](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/) Academic research survey ### Ready to collect better research data? Create academic surveys and questionnaires from ready-made templates. 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