--- generated_by: surveylegend-page-markdown title: Messaging and Claims Testing Template | SurveyLegend description: Check how people understand a proposed message, what they find unclear, and what evidence they expect. Customize this survey with SurveyLegend. canonical: https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/messaging-claims-testing-template/ --- # Messaging and Claims Testing Survey Template This messaging and claims testing survey template asks people to explain a proposed message in their own words. Find unclear terms, unintended assumptions, and the evidence readers would want before accepting a claim. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/messaging-claims-testing-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/messaging-claims-testing-template-background.avif) **SurveyLegend** 1 / 7 Messaging and Claims Testing Survey In your own words, what does this message say the service would help someone do? Your thoughts… Next → Messaging and Claims Testing Survey [Preview](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/messaging-claims-testing-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fmessaging-claims-testing-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fmessaging-claims-testing-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fmessaging-claims-testing-template%2F\&text=Messaging%20and%20Claims%20Testing%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fmessaging-claims-testing-template%2F\&title=Messaging%20and%20Claims%20Testing%20Survey%20Template) This messaging and claims testing survey template asks people to explain a proposed message in their own words. Find unclear terms, unintended assumptions, and the evidence readers would want before accepting a claim. A message can sound clear to its writer while suggesting something different to a reader. This SurveyLegend questionnaire asks for an unprompted explanation before showing rating questions, so the first response is not shaped by a list of intended benefits. ## When to use this survey Use it before publishing new wording. Show one message with the context a reader would actually see, and record the meaning the team intends separately. If the underlying idea is still undefined, start with [concept testing ](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/concept-testing-template/)before evaluating the wording. **Create your messaging and claims testing survey in SurveyLegend** A message can sound clear to its writer while suggesting something different to a reader. This SurveyLegend questionnaire asks for an unprompted explanation before showing rating questions, so the first response is not shaped by a list of intended benefits. ## 7 questions for your messaging and claims testing survey Review this hypothetical message for a fictional scheduling service: “Keep team appointments in one shared calendar.” This example is for message feedback and is not a claim about an available product or SurveyLegend. All questions are optional. Answer based only on the message shown. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Messaging and Claims Testing Survey 01 In your own words, what does this message say the service would help someone do? Share your answer, or skip this question. 02 How clear is the message to you? Choose one answer, or skip this question. Not at all clear Slightly clear Moderately clear Very clear Extremely clear I cannot judge 03 How relevant is the stated benefit to a need you have? Choose one answer, or skip this question. Not at all relevant Slightly relevant Moderately relevant Very relevant Extremely relevant I cannot judge 04 How believable does the message seem based on what is shown? Choose one answer, or skip this question. Not at all believable Slightly believable Moderately believable Very believable Extremely believable I need more information 05 Which word or phrase, if any, could be interpreted in more than one way? Share your answer, or skip this question. 06 What evidence or explanation would you want before relying on this message? Share your answer, or skip this question. 07 What does the message lead you to expect that it does not explicitly say? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## Customize your messaging and claims testing survey Replace the fictional message with the exact wording to be studied, including necessary qualifications. Keep the first interpretation question before ratings. Run [survey testing ](https://www.surveylegend.com/research/survey-testing/)to check that the questionnaire itself is clear. If comparing variants, control context and presentation rather than attributing every difference to a single word. ## Printable messaging and claims testing survey Print the exact message above the blank questionnaire, using the same emphasis and qualifications shown online. Do not let an interviewer explain the intended meaning before the first response. Record any additional explanation supplied afterward. ![First page of the printable Messaging and Claims Testing Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/messaging-claims-testing-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download Messaging and Claims Testing Survey Template (PDF)](https://www.surveylegend.com/downloads/survey-templates/messaging-and-claims-testing-survey-template.pdf) Export messaging and claims testing survey as PDF ## Create your messaging and claims testing survey with AI Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing. Create your messaging and claims testing survey with AI [](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. Already have an account? [Sign in](https://app.surveylegend.com/login/) to create your messaging and claims testing survey. ## How to use the answers Compare the first response with the team’s separately documented intended meaning. Group [open-ended data ](https://www.surveylegend.com/how-to-analyze-survey-results/open-ended-data/)into accurate interpretations, ambiguities and extra assumptions. A message that sounds believable can still be false; verify the claim independently and keep any required review separate from audience feedback. Heller and Areni’s 2004 laboratory study examined “the comprehension and acceptance of advertising claims”. It found that the effects of certain connecting words depended on recipients’ prior expectations. The [advertising language study ](https://researchers.mq.edu.au/en/publications/the-effects-of-conditional-indicative-language-on-the-comprehensi/)supports checking interpretation rather than assuming wording works the same way for every reader. It does not validate this original questionnaire or establish whether a tested claim is true. ## Frequently asked questions ### Does high believability prove a claim is true? No. The survey measures a reader’s impression. Evidence supporting the claim must be checked separately. ### Why ask for an explanation before ratings? It gives readers a chance to describe their interpretation before later questions suggest particular aspects to consider. ### Can the example message be used as SurveyLegend copy? No. It describes a fictional scheduling service solely to demonstrate the questionnaire. Replace it with the specific message you want to study. Design, Branding and Picture Survey Templates 1. [![Preview of the Logo Design Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-logo-design-survey-template-survey-preview.avif) Logo Design Questionnaire Template Design & branding Our mobile-ready surveys look gorgeous on any device! 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