--- generated_by: surveylegend-page-markdown title: Name Testing Survey Template | SurveyLegend description: Explore first impressions, pronunciation, and product fit with a name testing survey. Adapt the questions and create your survey in SurveyLegend. canonical: https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/name-testing-template/ --- # Name Testing Survey Template Test a proposed brand or product name with the people you want to reach. This name testing survey asks what the name suggests, how easy it is to say, and how well it fits the product. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/name-testing-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/logo-testing-template.avif) **SurveyLegend** 1 / 7 Name Testing Survey What does this name make you think of? Your thoughts… Next → Name Testing Survey [Preview](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/name-testing-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fname-testing-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fname-testing-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fname-testing-template%2F\&text=Name%20Testing%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fname-testing-template%2F\&title=Name%20Testing%20Survey%20Template) A name can sound right in a meeting and mean something very different to a customer. Collect an unprompted reaction before explaining the product. That sequence helps you see what the name communicates on its own. ## When to use this name testing survey Use this template after you have a candidate name and before committing to a launch. It evaluates one name in a defined language and market. SurveyLegend can help you collect the feedback you need to decide whether to keep, revise, or investigate the name further. If the product idea also needs feedback, use [concept testing ](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/concept-testing-template/)before choosing its name. SurveyLegend's guide to [product naming surveys ](https://www.surveylegend.com/product-evaluation/product-naming-survey/)provides additional context for deciding which name associations and product expectations to investigate. **Create your name testing survey in SurveyLegend** A name can sound right in a meeting and mean something very different to a customer. Collect an unprompted reaction before explaining the product. ## 7 questions for your name testing survey Use these seven questions as a starting point. Every field is optional. Choose one answer where choices are listed and leave irrelevant text fields blank. Respondent introduction:\ Read the proposed name shown above. Give your own reaction before reading the product description at question 5. All questions are optional. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Name Testing Survey 01 What does this name make you think of? Share your answer, or skip this question. 02 What kind of product or service would you expect from this name? Share your answer, or skip this question. 03 How easy would it be for you to say this name aloud? Choose one answer, or skip this question. Very difficult Somewhat difficult Neither difficult nor easy Somewhat easy Very easy 04 How appealing do you find this name? Choose one answer, or skip this question. Not at all appealing Slightly appealing Moderately appealing Very appealing Extremely appealing 05 Read the product description provided here. How well does the name fit this product? Choose one answer, or skip this question. Not at all well Slightly well Moderately well Very well Extremely well Not sure 06 Does this name have any unwanted meaning or association for you? Share your answer, or skip this question. 07 What, if anything, would you change about the name? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to customize your name testing survey Keep typography neutral if you want feedback on the name itself. Run separate reviews for each language or market rather than assuming the same sounds and associations travel well. If pronunciation is essential, add a separate spoken task; a self-rating cannot show how people actually pronounce the word. Before sharing, try the questionnaire with a few intended respondents and clarify anything they interpret differently. When adapting the wording for another market, review SurveyLegend's guidance on [neutral question wording ](https://www.surveylegend.com/writing-professional-online-survey-questions/dos-donts/)so the questions do not praise or criticize the name for respondents. ## Printable name testing survey template Use this printable name testing survey template at a naming workshop, keeping the product description after the initial reaction questions. It gives people who prefer paper or are less comfortable online another way to respond. Include the same context, questions, and answer choices as the online version. Tell respondents where to return it and who will review it. Paper answers need separate review or manual entry; they are not automatically added to online responses. [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download Name Testing Survey Template (PDF)](https://www.surveylegend.com/downloads/survey-templates/name-testing-template.pdf) Export name testing survey template as PDF ## AI prompt for your name testing survey See what your proposed name means to the people who will use it. The prompt below includes all seven questions and their response settings. Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing. AI prompt for your name testing survey [Create this survey in SurveyLegend](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. Already have an account? [Sign in to create your name testing survey.](https://app.surveylegend.com/login/) ## How to use the answers Compare spontaneous product expectations with the intended category. Review appeal, pronunciation, and fit as separate results instead of blending them into a single winner score. Investigate repeated unwanted associations and test revisions with a fresh group. These answers do not establish legal availability. The EU-funded [FLUENTBRAND project ](https://cordis.europa.eu/article/id/175272-whats-in-a-brand-name)reported that pronunciation effects depended on product context. The practical lesson is to test ease of pronunciation alongside product fit, rather than assuming the easiest name is always best. ## Frequently asked questions ### Should I explain the name before asking questions? Collect the first reaction first. Explain the product later so the explanation does not dictate the initial associations. ### Will this check trademark or domain availability? No. Audience feedback and availability checks are separate tasks. The survey can flag a resemblance or unwanted association that needs further investigation. ### Can I use the same survey in another language? Adapt it with a fluent reviewer and test it with the intended audience. Translation alone may miss pronunciation differences or local meanings. Design, Branding and Picture Survey Templates 1. [![Preview of the Logo Design Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-logo-design-survey-template-survey-preview.avif) Logo Design Questionnaire Template Design & branding Our mobile-ready surveys look gorgeous on any device! Scan the QRC to preview this one on your smartphone.](https://www.surveylegend.com/survey-examples-templates/logo-design-survey-template/) 2. 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It tests comprehension and perceived credibility, not whether a claim is true. Explore related logo testing and design templates.](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/proof-points-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. [Get started for free ](https://app.surveylegend.com/register/)[Book a demo](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/) Academic research survey ### Ready to collect better research data? Create academic surveys and questionnaires from ready-made templates. 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