--- generated_by: surveylegend-page-markdown title: Proof Points Survey Template | SurveyLegend description: Test which accurate evidence makes a claim clear and credible without confusing preference for proof of actual performance. canonical: https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/proof-points-template/ --- # Proof Points Survey Template A statistic, example and customer story may each answer a different question. Show only claims that have already been checked, with their source, and ask what people understand. This original seven-question example can be adapted and built with SurveyLegend. All questions are optional. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/proof-points-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/proof-points-template-background.avif) **SurveyLegend** 1 / 7 Proof Points Survey After viewing the claim, what do you think it means? Your thoughts… Next → Proof Points Survey [Preview](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/proof-points-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fproof-points-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fproof-points-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fproof-points-template%2F\&text=Proof%20Points%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fdesign-branding-picture-surveys%2Fproof-points-template%2F\&title=Proof%20Points%20Survey%20Template) A statistic, example and customer story may each answer a different question. Show only claims that have already been checked, with their source, and ask what people understand. This original seven-question example can be adapted and built with SurveyLegend. All questions are optional. ## Use this template This survey compares accurately sourced proof points supporting one claim. It tests comprehension and perceived credibility, not whether a claim is true. Explore related [logo testing ](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/logo-testing-template/)and [design templates ](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/). ## What it helps decide Choose which verified supporting evidence best explains one claim to its intended audience. Source recognition, clarity, relevance and skepticism; no unverified statistics or fabricated testimonials. **Create your proof points survey in SurveyLegend** This survey compares accurately sourced proof points supporting one claim. It tests comprehension and perceived credibility, not whether a claim is true. ## Seven survey questions Keep these exact options when adapting the questionnaire; replace placeholders with real context. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Proof Points Survey 01 After viewing the claim, what do you think it means? Share your answer, or skip this question. 02 Which verified proof point helped you understand it? Choose one answer, or skip this question. Evidence A \[source] Evidence B \[source] Evidence C \[source] None 03 How clear was that supporting information? Choose one answer, or skip this question. Very clear Somewhat clear Neither Somewhat unclear Very unclear 04 How credible did you find it? Choose one answer, or skip this question. Very credible Somewhat credible Unsure Somewhat doubtful Very doubtful 05 What made you trust or doubt it? Choose the options that apply, or skip this question. Named source Sample or method Relevance Recency Wording Nothing Other 06 What question remains unanswered? Share your answer, or skip this question. 07 Would another type of evidence be more useful? Choose one answer, or skip this question. Numerical results Detailed example Customer story with permission Independent report No Not sure #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to adapt it Keep the main claim and visual treatment constant while varying only the proof point. Include the actual source and date for every statistic. Do not invent quotes, customers or performance numbers to fill placeholders. ## When to ask Run after evidence verification and before final campaign copy approval. ## How to interpret responses Compare comprehension and credibility across proof points, and inspect confusion in open answers. A persuasive response is not substantiation; legal and factual review remains separate. ## Research context A meta-analysis of environmental communication compared narrative and statistical evidence and found context-dependent effects. Its environmental topic and message conditions prevent a blanket rule that one format always wins; test the actual claim and audience. Read the [Choi et al., Science Communication ](https://journals.sagepub.com/doi/abs/10.1177/10755470251344211)HTML abstract. This original questionnaire is not a validated research instrument. ## Frequently asked questions ### What is a proof points survey? This survey compares accurately sourced proof points supporting one claim. It tests comprehension and perceived credibility, not whether a claim is true. ### Can the questions change? Keep the main claim and visual treatment constant while varying only the proof point. Include the actual source and date for every statistic. Do not invent quotes, customers or performance numbers to fill placeholders. ### How should results be used? Compare comprehension and credibility across proof points, and inspect confusion in open answers. A persuasive response is not substantiation; legal and factual review remains separate. ## Printable PDF specification Use the printable version to collect the same seven optional questions and answer choices on paper. Leave space for written answers, and tell respondents where to return the form and who will review it. Paper responses need separate review or manual entry; they are not automatically added to online results. ![First page of the printable Proof Points Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/proof-points-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download PDF](https://www.surveylegend.com/downloads/survey-templates/proof-points-survey-template.pdf) Export PDF specification as PDF ## AI adaptation prompt Copy the prompt into an AI assistant, review the output, and manually build it in SurveyLegend. No automatic transfer is available in this plan. ## Before copying Fill in the actual audience and bracketed examples; protect privacy and verify all factual claims. ## Copyable prompt AI adaptation prompt [Use AI prompt](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. 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