---
generated_by: surveylegend-page-markdown
title: Exhibitor Survey Template | SurveyLegend
description: Review exhibitor goals, setup, visitor fit, and organizer support
  after a trade show. Customize seven questions and plan the next event
  improvement.
canonical: https://www.surveylegend.com/survey-examples-templates/events-parties-occasions-forms-surveys/exhibitor-template/
---

# Exhibitor Survey Template

This exhibitor survey asks participating organizations about their main goal, setup experience, visitor fit, and organizer support after a trade show. Use it to improve exhibitor services while keeping perceived results separate from proven return on investment.

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**SurveyLegend** 1 / 7

Exhibitor Survey

What was your organization's main goal for exhibiting?

Meet potential customers

Maintain existing relationships

Introduce a product or service

+5 more answer choices

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Exhibitor Survey [Preview](https://www.surveylegend.com/survey-examples-templates/events-parties-occasions-forms-surveys/exhibitor-template/#try-template)

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This exhibitor survey asks participating organizations about their main goal, setup experience, visitor fit, and organizer support after a trade show. Use it to improve exhibitor services while keeping perceived results separate from proven return on investment.

A busy booth does not tell you whether an exhibitor met the right people. This SurveyLegend template starts with the exhibitor's main goal, then asks about the conditions around it. That makes a networking-focused response easier to interpret than an isolated satisfaction rating.

## When to use this survey

Send the survey after the event's setup, open hours and breakdown have finished. Ask one representative to coordinate an answer for each exhibitor organization, or clearly define a staff-level study instead. This version is for exhibitors; visitor feedback should be collected separately because visitors experience a different service.

**Create your exhibitor survey in SurveyLegend**

A busy booth does not tell you whether an exhibitor met the right people. This SurveyLegend template starts with the exhibitor's main goal, then asks about the conditions around it.

## 7 questions for your exhibitor survey

Please answer for your organization's experience at the event identified above. Consider the goal your team brought to the show and the services it used. Every question is optional. Do not include visitor names, contact details or confidential commercial information.

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## A little feedback. A clearer picture.

Explore this 7-question example at your own pace. Every question is optional.

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SurveyLegend demo Question 1 of 7

### Exhibitor Survey

01 What was your organization's main goal for exhibiting?

Choose one answer, or skip this question.

Meet potential customers Maintain existing relationships Introduce a product or service Find partners Build awareness Learn about the market Another goal No single main goal

02 How well did the event support progress toward that goal?

Choose one answer, or skip this question.

Not at all well Slightly well Moderately well Very well Extremely well Too early to tell Not applicable

03 How clear were the setup instructions provided before arrival?

Choose one answer, or skip this question.

Not at all clear Slightly clear Moderately clear Very clear Extremely clear I did not use the instructions

04 How suitable were the visitors you met for your main exhibiting goal?

Choose one answer, or skip this question.

Not at all suitable Slightly suitable Moderately suitable Very suitable Extremely suitable I did not meet visitors Not sure

05 How satisfied were you with organizer support during the event?

Choose one answer, or skip this question.

Very dissatisfied Somewhat dissatisfied Neither satisfied nor dissatisfied Somewhat satisfied Very satisfied I did not use organizer support

06 Which area should the organizer improve first?

Choose one answer, or skip this question.

Pre-event information Setup or breakdown arrangements Visitor recruitment Wayfinding to booths Onsite support Networking opportunities Another area No improvement needed Not sure

07 What specific change would help in that area?

Share your answer, or skip this question.

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## Customize your exhibitor survey

Use the event's actual terminology for exhibitors, stands or booths. Keep the main-goal question even if most exhibitors sell, because some attend for research or partnerships. Avoid [leading questions ](https://www.surveylegend.com/survey-questions/leading-questions/)such as “How successful was your profitable exhibition?” Retain “too early to tell” for outcomes that need follow-up after the show.

## Printable exhibitor survey

Provide the printable questionnaire through the exhibitor help desk or a post-event return process. Allow the representative time to consult the team before returning it. Paper responses need a defined review or entry process and are not automatically added to online results.

![First page of the printable Exhibitor Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/exhibitor-template-pdf-preview.avif)

[![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download Exhibitor Survey Template (PDF)](https://www.surveylegend.com/downloads/survey-templates/exhibitor-survey-template.pdf)

Export exhibitor survey as PDF

## Create this survey with AI

The prompt below includes the exhibitor survey questions and response settings. Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing.

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[](https://www.surveylegend.com/register/)

Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.

Already have an account? [Sign in](https://app.surveylegend.com/login/) to create your survey.

## How to use the answers

Compare goal support and visitor fit within the main-goal groups where response counts permit. Do not compare a brand-awareness exhibitor with a sales-focused exhibitor as if their desired results were identical. Separate pre-event instructions from onsite support, and read suggested improvements as [open-ended data ](https://www.surveylegend.com/how-to-analyze-survey-results/open-ended-data/). A low visitor-fit response is a reason to investigate audience targeting, not proof that organizer recruitment alone caused the outcome. Share specific planned improvements, and use a separate later evaluation if actual commercial results are needed.

Research connection: Lin, Jiang, and Kerstetter (2018; first published online in 2015) distinguish “visitors, exhibitors, and organizers” in their trade-show framework abstract. Their [trade-show evaluation study ](https://journals.sagepub.com/doi/abs/10.1177/1096348015619747)considers these different relationships in performance evaluation. SurveyLegend applies the distinction by separating visitor fit, organizer support and perceived goal progress. This original questionnaire does not reproduce the tested framework’s scale or inherit its validation, and the responses do not calculate ROI.

## Frequently asked questions

### Should every booth staff member answer?

For this organization-level version, ask one person to coordinate the response. A staff-level study can also be useful, but it needs a clear unit of analysis so large teams do not count as many separate exhibitors.

### Can it calculate event ROI?

No. It asks about perceived goal progress and service experience. Financial ROI requires relevant costs, attributable outcomes and a suitable follow-up period.

### Why separate visitor fit from visitor numbers?

A high volume of visitors may not match an exhibitor's goal. This questionnaire asks about fit; it does not verify footfall or qualified-lead counts.

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