---
generated_by: surveylegend-page-markdown
title: Grocery Store Survey Template | SurveyLegend
description: Ask grocery shoppers about finding items, checkout, and staff help.
  Customize this seven-question grocery store survey with SurveyLegend.
canonical: https://www.surveylegend.com/survey-examples-templates/food-beverage-surveys/grocery-store-template/
---

# Grocery Store Survey Template

This grocery store survey asks shoppers about a recent store visit, including finding products, checkout, and staff help. Use the answers to identify which part of the visit needs improvement.

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**SurveyLegend** 1 / 7

Grocery Store Survey

What was the main purpose of the visit?

Main grocery shop

A few top-up items

One specific item

+2 more answer choices

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Grocery Store Survey [Preview](https://www.surveylegend.com/survey-examples-templates/food-beverage-surveys/grocery-store-template/#try-template)

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This grocery store survey asks shoppers about a recent store visit, including finding products, checkout, and staff help. Use the answers to identify which part of the visit needs improvement.

A shopper buying one item may encounter a different problem from someone completing a weekly grocery shop. Begin with the purpose of the visit, then ask whether the store helped the shopper complete it.

## When to use this grocery store survey

Store managers and customer-experience teams can use this questionnaire with adults after an in-store visit in the past seven days. It reviews shopping access and service rather than the taste of a product or a delivery experience. Create a branch-specific survey in SurveyLegend.

**Create your grocery store survey in SurveyLegend**

A shopper buying one item may encounter a different problem from someone completing a weekly grocery shop. Begin with the purpose of the visit, then ask whether the store helped the shopper complete it.

## 7 questions for your grocery store survey

Think about your most recent visit to the named store in the past seven days. Every question is optional. You can answer even if you did not buy anything.

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## A little feedback. A clearer picture.

Explore this 7-question example at your own pace. Every question is optional.

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SurveyLegend demo Question 1 of 7

### Grocery Store Survey

01 What was the main purpose of the visit?

Choose one answer, or skip this question.

Main grocery shop A few top-up items One specific item Browsing without a planned purchase Another purpose

02 Did you find the items you intended to buy?

Choose one answer, or skip this question.

All of them Most of them Some of them None of them I had no specific items in mind

03 How easy was it to find your way to the products you wanted?

Choose one answer, or skip this question.

Very difficult Somewhat difficult Neither easy nor difficult Somewhat easy Very easy Not applicable

04 Which checkout did you use?

Choose one answer, or skip this question.

Staffed checkout Self-checkout Another checkout method I did not make a purchase

05 How easy was it to complete checkout?

Choose one answer, or skip this question.

Very difficult Somewhat difficult Neither easy nor difficult Somewhat easy Very easy I did not use checkout

06 When you needed help, did you get it?

Choose one answer, or skip this question.

Yes Partly No I did not need help

07 What one change would improve your next visit?

Share your answer, or skip this question.

#### One last look

Review your answers before submitting this demo.

0 answered

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## Customize the questions for your setting

Name the actual store and keep the recent-visit instruction. Retain nonpurchase and no-help-needed options. If you add product departments, use categories shoppers recognize and collect only information needed to identify the problem. Use a separate questionnaire for delivery or click-and-collect. Keep [open-ended questions ](https://www.surveylegend.com/customer-insight/open-ended-survey-questions/)specific to the visit so shoppers can name an obstacle in their own words.

## Use a printable grocery store survey

Offer the blank questionnaire at a clearly labeled store feedback point for people who prefer paper or cannot answer online. Explain where completed forms should be returned and who will review them. Handwritten replies need separate manual handling; they are not automatically added to online results.

![First page of the printable Grocery Store Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/grocery-store-template-pdf-preview.avif)

[![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download Grocery Store Survey Template (PDF)](https://www.surveylegend.com/downloads/survey-templates/grocery-store-survey-template.pdf)

Export Use a printable grocery store survey as PDF

## Create your grocery store survey with AI

Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing.

Create your grocery store survey with AI

[](https://www.surveylegend.com/register/)

Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.

Already have an account? [Sign in](https://app.surveylegend.com/login/) to create your survey.

## Turn the responses into practical improvements

Read item availability and navigation alongside the shopping mission. Analyze checkout experiences only among those who used checkout, and compare methods with the limits of your sample in mind. A report of difficulty identifies something to investigate; it does not by itself show that a checkout method caused lower satisfaction. For a separate tasting of a grocery product, choose a [food evaluation form ](https://www.surveylegend.com/survey-examples-templates/food-beverage-surveys/food-evaluation-form-template/).

In the university thesis summary, Anselmsson (2001) writes: “customers’ attitudes and preferences when using technology-based self-service”. The thesis investigates these to understand the experience of self-service. This template applies the distinction between the service task and the technology used to complete it. The thesis is historical context, not evidence of how current checkout systems perform. Read the [self-service research ](https://www.lunduniversity.lu.se/publication/f599b505-3a63-4265-85c5-b4f6922e6d1b).

## Frequently asked questions

### Does this assess food quality?

No. It concerns the shopping visit. Taste, texture and other product attributes need a separate evaluation.

### Can visitors who bought nothing answer?

Yes. They may explain an unmet need. Keep the options that allow them to skip checkout ratings.

### Can I compare stores?

Use the same wording, reference period and recruitment approach, then account for differences in shoppers and visit purposes. Avoid ranking small or dissimilar samples.

Food & Beverage Survey Templates

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