---
generated_by: surveylegend-page-markdown
title: Menu Price Survey Template | SurveyLegend
description: Ask diners how they interpret a menu item and its stated price.
  Customize seven menu price feedback questions with SurveyLegend.
canonical: https://www.surveylegend.com/survey-examples-templates/food-beverage-surveys/menu-price-template/
---

# Menu Price Survey Template

This menu price survey template asks diners how they understand a menu offer and its stated price. Review what is included, perceived value, and reasons someone might hesitate before planning a real-world test.

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**SurveyLegend** 1 / 7

Menu Price Survey

How clear is what is included in the lunch offer?

Not at all clear

Slightly clear

Moderately clear

+2 more answer choices

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Menu Price Survey [Preview](https://www.surveylegend.com/survey-examples-templates/food-beverage-surveys/menu-price-template/#try-template)

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This menu price survey template asks diners how they understand a menu offer and its stated price. Review what is included, perceived value, and reasons someone might hesitate before planning a real-world test.

A price means little without the dish, portion, setting, and included items. This SurveyLegend questionnaire keeps those details together so the feedback is about a complete offer rather than an isolated number.

## When to use this survey

Use it before introducing or revising a clearly described menu offer. Show the same description, currency, portion and pricing conditions to every respondent. Use [survey testing ](https://www.surveylegend.com/research/survey-testing/)first to check that people understand the offer and the questions as intended.

**Create your menu price survey in SurveyLegend**

A price means little without the dish, portion, setting, and included items. This SurveyLegend questionnaire keeps those details together so the feedback is about a complete offer rather than an isolated number.

## 7 questions for your menu price survey

For this hypothetical example, imagine a casual café offering a lunch plate with one vegetable sandwich and a side salad for a total of US$12, including any applicable tax and with no required additional charge. Drinks are separate. This is an example for feedback, not an available offer. All questions are optional.

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## A little feedback. A clearer picture.

Explore this 7-question example at your own pace. Every question is optional.

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SurveyLegend demo Question 1 of 7

### Menu Price Survey

01 How clear is what is included in the lunch offer?

Choose one answer, or skip this question.

Not at all clear Slightly clear Moderately clear Very clear Extremely clear

02 How appealing is the described lunch plate to you?

Choose one answer, or skip this question.

Not at all appealing Slightly appealing Moderately appealing Very appealing Extremely appealing I cannot judge

03 How would you describe the stated price for this offer?

Choose one answer, or skip this question.

Much too low A little too low About right A little too high Much too high I cannot judge

04 How would you rate the value of the described offer at that price?

Choose one answer, or skip this question.

Very poor Somewhat poor Neither poor nor good Somewhat good Very good I need more information

05 If this offer were available when you wanted a café lunch, how likely would you be to consider ordering it?

Choose one answer, or skip this question.

Very unlikely Somewhat unlikely Neither likely nor unlikely Somewhat likely Very likely I cannot judge

06 What information, if any, is missing from the description?

Share your answer, or skip this question.

07 What would be your main reason for choosing or passing on this offer?

Share your answer, or skip this question.

#### One last look

Review your answers before submitting this demo.

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## Customize your menu price survey

Replace the hypothetical offer with the exact item, portion, currency, setting and total-price conditions being studied. Do not imply that the example price is recommended. If comparing prices, keep other offer details constant and use a deliberate study design. Do not silently show a larger portion or more attractive presentation with one price.

## Printable menu price survey

Print the complete offer description above the same questions. If using a photo online, include the identical photo in the paper version at a readable size. Keep hypothetical research separate from a menu customers can actually order from.

![First page of the printable Menu Price Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/menu-price-template-pdf-preview.avif)

[![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download Menu Price Survey Template (PDF)](https://www.surveylegend.com/downloads/survey-templates/menu-price-survey-template.pdf)

Export menu price survey as PDF

## Create your menu price survey with AI

Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing.

Create your menu price survey with AI

[](https://www.surveylegend.com/register/)

Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend.

Already have an account? [Sign in](https://app.surveylegend.com/login/) to create your menu price survey.

## How to use the answers

Read price reactions alongside appeal and missing information. A low willingness to consider a dish may reflect the dish rather than its price. Group [open-ended data ](https://www.surveylegend.com/how-to-analyze-survey-results/open-ended-data/)into portion, included items, setting and price concerns. Do not call the most common answer an optimal price or predict revenue from stated consideration alone.

Min Jung Kim’s Purdue doctoral dissertation examined restaurant-menu information and reported a relationship between “menu descriptions and willingness-to-pay”. The [menu design dissertation ](https://docs.lib.purdue.edu/dissertations/AAI10248750/)informs the need to keep the offer description consistent when exploring price reactions. This short, original questionnaire does not reproduce its experiments, estimate willingness to pay or establish a profitable menu price.

## Frequently asked questions

### Is US$12 the suggested price for a real menu?

No. It is a hypothetical example that makes the questionnaire concrete. Replace the whole offer with the one being studied.

### Does this calculate willingness to pay?

No. It collects reactions to one stated offer. Estimating trade-offs or demand requires a suitable research design.

### Should tax and extra charges be explained?

State the pricing conditions respondents need to understand the offer. Keep those conditions identical across versions being compared.

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