--- generated_by: surveylegend-page-markdown title: Business Demographic Survey | SurveyLegend description: Profile organizations by industry, size, location and buying role without collecting unnecessary personal data. Adapt seven questions in SurveyLegend. canonical: https://www.surveylegend.com/survey-examples-templates/market-research-analysis/business-demographic-template/ --- # Business Demographic Survey Template This business demographic survey records an organization's industry, size, location and purchasing role so you can describe the businesses represented in your study. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/business-demographic-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/business-demographic-template-background.avif) **SurveyLegend** 1 / 7 Business Demographic Survey Which sector best describes your organization's primary work? Manufacturing Retail or wholesale Professional services +7 more answer choices Next → Business Demographic Survey [Preview](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/business-demographic-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fbusiness-demographic-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fbusiness-demographic-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fbusiness-demographic-template%2F\&text=Business%20Demographic%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fbusiness-demographic-template%2F\&title=Business%20Demographic%20Survey%20Template) This business demographic survey records an organization's industry, size, location and purchasing role so you can describe the businesses represented in your study. A buyer survey can sound decisive while overrepresenting one type of organization. SurveyLegend helps researchers collect a small set of business characteristics and report whose answers they actually received. ## When to use this template Use this as a short standalone screener or alongside a clearly defined B2B study. Ask for broad bands rather than sensitive figures. For characteristics of individual people, see the [demographic questions ](https://www.surveylegend.com/survey-questions/demographic-survey-questions/)article; this template describes organizations. **Create your business demographic survey in SurveyLegend** A buyer survey can sound decisive while overrepresenting one type of organization. SurveyLegend helps researchers collect a small set of business characteristics and report whose answers they actually received. ## 7 business demographic survey questions Answer for the organization you represent, using broad categories. Skip anything you do not know or cannot share. Do not include company names, confidential revenue, client information or personal details. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Business Demographic Survey 01 Which sector best describes your organization's primary work? Choose one answer, or skip this question. Manufacturing Retail or wholesale Professional services Technology Healthcare or care Education Government or public service Nonprofit Another sector Not sure 02 In which broad region does the organization mainly operate? Choose one answer, or skip this question. North America Europe Asia-Pacific Latin America or Caribbean Middle East or North Africa Sub-Saharan Africa Multiple regions Prefer not to say 03 About how many people work for the organization? Choose one answer, or skip this question. 1 to 9 10 to 49 50 to 249 250 to 999 1,000 or more Not sure Prefer not to say 04 What kind of organization is it? Choose one answer, or skip this question. Privately held business Publicly traded business Nonprofit Public agency Educational institution Another structure Not sure Prefer not to say 05 Which best describes your involvement in selecting suppliers? Choose one answer, or skip this question. Final decision-maker Evaluates or recommends Defines requirements Uses purchased products No involvement Prefer not to say 06 How often did your organization purchase in the named category during the past year? Choose one answer, or skip this question. Monthly or more Several times Once Not at all Not sure Prefer not to say 07 Which practical need most shapes your organization's choices in this category? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## Customize your business demographic survey Name the product or service category and target market before sharing. Adapt industry and geography bands to the sampling frame and keep them stable across comparison waves. Exclude exact revenue unless genuinely necessary. Use the [market research ](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/)collection to choose a separate needs or preference survey; this short form alone does not reveal buying motivation. ## Printable business demographic survey Use the same seven optional organization-level questions on a paper card at a trade event. Explain who receives the completed cards and manually review them; paper and online replies do not merge automatically. ![First page of the printable Business Demographic Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/business-demographic-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download Business Demographic Survey Template (PDF)](https://www.surveylegend.com/downloads/survey-templates/business-demographic-survey-template.pdf) Export business demographic survey as PDF ## Create your business demographic survey with AI Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing. Create your business demographic survey with AI [](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. Already have an account? [Sign in](https://app.surveylegend.com/login/) to create your business demographic survey. ## How to use the answers Report respondent counts by industry, region and size alongside the actual recruitment route. Separate people involved in purchasing from other roles before interpreting supplier feedback. Do not label a convenience sample representative of all businesses or infer exact company revenue from staff bands. Mora Cortez and colleagues studied B2B segmentation practices with interviews and a survey of 259 managers across four countries. The university-hosted abstract says “segmentation purposes (sales, marketing, and monitoring) influence segmentation variables”. Choose only organization characteristics relevant to the decision; these original seven questions do not constitute a validated segmentation model. Source: [Mora Cortez et al. (2025) ](https://portal.findresearcher.sdu.dk/en/publications/b2b-market-segmentation-an-analysis-of-current-practices-and-thei/). ## Frequently asked questions ### How is this different from a personal demographic survey? It asks about an organization and respondent buying role, not personal age, gender or household income. ### Do I need exact annual revenue? Usually not for this example. Broad staff bands may be enough; ask for sensitive figures only when the study really requires them. ### Can these answers define the whole market? No. Describe the recruitment and coverage before generalizing beyond respondents. Market Research and Analysis Survey Templates 1. 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People scroll through international news, wear clothes made on different continents, and dine on dishes from all over the world. It’s exciting, but it also ramps up the pressure on brands. With fierce competition, having a strong presence through a brand perception survey is more important than ever. It helps ensure your business stays relevant—not just now, but well into the next decade, whether you’re focused on local reach or global growth.](https://www.surveylegend.com/survey-examples-templates/brand-awareness-survey-template/) 5. [![Preview of the U.S. Demographics Survey demo showing its first question and response field](https://www.surveylegend.com/survey-template-media/previews/us-demographics-demo-preview.avif) U.S. Demographics Survey Template Market research & analysis This U.S. demographics survey template helps you describe the adults who respond to your research. Its six optional questions cover age, location, education, work, household size, and household income. Choose the characteristics that serve your research question, then create your questionnaire with SurveyLegend.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/us-demographics-template/) 6. [![Preview of the Price Testing Survey demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/price-testing-template-preview.avif) Price Testing Survey Template Market research & analysis Use this price testing survey template to understand how potential buyers react to a specific offer at a stated price. The questions cover offer clarity, perceived value, purchase intention, and reasons for hesitation. Create your version in SurveyLegend before deciding which pricing assumptions need a closer test.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/price-testing-template/) 7. [![Preview of the Focus Group Screener Template demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/focus-group-screener-template-preview.avif) Focus Group Screener Template Market research & analysis A useful discussion starts with the right mix of participants. Define whose experience you need before recruiting. A screener helps identify that experience; it does not make a small discussion group representative of an entire market.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/focus-group-screener-template/) 8. [![Preview of the Post-Purchase Survey Template demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/post-purchase-template-preview.avif) Post-Purchase Survey Template Market research & analysis A completed order does not mean every step was easy. Buyers may have worked around a confusing field or an unexpected cost. Ask while the transaction is fresh, before delivery or product use becomes part of the story.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/post-purchase-template/) 9. [![Preview of the B2B Thought Leadership Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/b2b-thought-leadership-template-preview.avif) B2B Thought Leadership Survey Template Market research & analysis A report can introduce an interesting idea without helping someone make a decision. Ask what readers understood and could use before treating attention as proof of influence.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/b2b-thought-leadership-template/) 10. [![Preview of the Buyer Persona Research Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/buyer-persona-template-preview.avif) Buyer Persona Research Survey Template Market research & analysis Send this seven-question survey soon after a completed purchase, while the decision journey is still reasonably easy to recall. It works best when every respondent is answering about the same product category and a clear recent time window.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/buyer-persona-template/) 11. [![Preview of the Competitor Research Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/competitor-research-template-preview.avif) Competitor Research Survey Template Market research & analysis This survey asks buyers about real alternatives and trade-offs. 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[![Preview of the Customer Development Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/customer-development-template-preview.avif) Customer Development Survey Template Market research & analysis Customer development starts with how people handle a real task now. Ask about the most recent attempt, the workaround and the consequence before describing a solution. This survey can reveal patterns worth interviewing about; it does not prove product-market fit.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/customer-development-template/) 14. [![Preview of the Digital Marketing Channel Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/digital-marketing-template-preview.avif) Digital Marketing Channel Survey Template Market research & analysis A digital marketing survey should ask customers about discovery, evaluation and preferred contact separately. It is not a performance report from campaign analytics. Explore related market research and customer surveys.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/digital-marketing-template/) 15. [![Preview of the Employer Labor Market Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/labor-market-template-preview.avif) Employer Labor Market Survey Template Market research & analysis An open position and a recent hire tell different stories. A business may have filled several jobs last month and still have vacancies today. Ask about both before planning employer outreach or discussing training needs.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/labor-market-template/) 16. [![Preview of the Market Potential Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/market-potential-template-preview.avif) Market Potential Survey Template Market research & analysis This survey is a directional needs check for one product concept and market. It cannot estimate total addressable market from a convenience sample. Related SurveyLegend material: product testing and market research.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/market-potential-template/) 17. [![Preview of the Online Shopping Attitudes Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/online-shopping-attitudes-template-preview.avif) Online Shopping Attitudes Survey Template Market research & analysis Someone may enjoy browsing online but still want to see a product in person before buying it. Another shopper may value speed more than discovery. This SurveyLegend example helps retail researchers separate those attitudes instead of treating every online visit as an unfinished purchase.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/online-shopping-attitudes-template/) 18. [![Preview of the Path to Purchase Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/path-to-purchase-template-preview.avif) Path to Purchase Survey Template Market research & analysis The place a customer paid is only one part of the buying journey. This SurveyLegend questionnaire asks about the earlier need, information search and comparison so you can understand what a receipt alone cannot explain.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/path-to-purchase-template/) 19. [![Preview of the Shopper Insights Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/shopper-insights-template-preview.avif) Shopper Insights Survey Template Market research & analysis A shopper may enter with a list and leave with a substitute, an extra item or neither. SurveyLegend helps retail teams ask about a recent trip in enough detail to improve the shelf, information and route to a decision.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopper-insights-template/) 20. [![Preview of the Shopping Behavior Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/shopping-behavior-template-preview.avif) Shopping Behavior Survey Template Market research & analysis General questions about “how you shop” invite guesses and averages. Ask respondents to think about their most recent relevant purchase during a defined period. A concrete journey makes it easier to connect discovery, comparison channels, the final purchase or abandonment and the reason the path changed.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopping-behavior-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. [Get started for free ](https://app.surveylegend.com/register/)[Book a demo](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/) Academic research survey ### Ready to collect better research data? Create academic surveys and questionnaires from ready-made templates. 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