--- generated_by: surveylegend-page-markdown title: Competitor Research Survey Template | SurveyLegend description: Learn which alternatives buyers compare, why they choose them, and what gaps remain with seven neutral competitor research questions. canonical: https://www.surveylegend.com/survey-examples-templates/market-research-analysis/competitor-research-template/ --- # Competitor Research Survey Template A team's competitor list may omit the workaround buyers use every day. Start with an open alternative question before showing names and keep wording neutral. This original seven-question example can be adapted and built with SurveyLegend. All questions are optional. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/competitor-research-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/competitor-research-template-background.avif) **SurveyLegend** 1 / 7 Competitor Research Survey When you need to \[specific job], what do you use now? Your thoughts… Next → Competitor Research Survey [Preview](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/competitor-research-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fcompetitor-research-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fcompetitor-research-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fcompetitor-research-template%2F\&text=Competitor%20Research%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fcompetitor-research-template%2F\&title=Competitor%20Research%20Survey%20Template) A team's competitor list may omit the workaround buyers use every day. Start with an open alternative question before showing names and keep wording neutral. This original seven-question example can be adapted and built with SurveyLegend. All questions are optional. ## Use this template This survey asks buyers about real alternatives and trade-offs. It is distinct from estimating an entire market or rating an owned product. Explore related [product testing ](https://www.surveylegend.com/survey-examples-templates/product-and-service-evaluation-surveys/product-testing-template/)and [market research ](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/). ## What it helps decide Identify the alternatives a defined audience actually considers for one purchase or job. Unaided competitor recall, comparison criteria, switching friction and unmet needs; no confidential competitor information. **Create your competitor research survey in SurveyLegend** This survey asks buyers about real alternatives and trade-offs. It is distinct from estimating an entire market or rating an owned product. ## Seven survey questions Keep these exact options when adapting the questionnaire; replace placeholders with real context. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Competitor Research Survey 01 When you need to \[specific job], what do you use now? Share your answer, or skip this question. 02 Which of these alternatives have you considered? Choose the options that apply, or skip this question. \[Named alternative A] \[Named alternative B] Manual approach Do nothing Other 03 What matters most when choosing among them? Choose one answer, or skip this question. Cost Ease of use Reliability Support Features Existing habit Other 04 How satisfied are you with your current approach? Choose one answer, or skip this question. Very Somewhat Neither Somewhat dissatisfied Very dissatisfied 05 What is the biggest gap in your current option? Share your answer, or skip this question. 06 What would make switching difficult? Choose the options that apply, or skip this question. Cost Time to learn Data migration Contract Trust No difficulty Other 07 Which alternative would you investigate next, and why? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to adapt it Name the product category and buyer decision, not a favored brand. Ask unaided recall first, then a prompted list only if the local market requires it. Never request confidential information about a competitor. ## When to ask Use before positioning or a significant product change, then refresh when alternatives shift. ## How to interpret responses Separate direct competitors from doing nothing or using a manual workaround. Look at criteria and switching concerns, not a simple winner count. Report sample source and do not turn self-selected buyers into a market-share estimate. ## Research context A study of 200 firms in Spain's furniture industry examined routines for collecting competitive intelligence and adapting decisions. It concerns company practices, not a consumer questionnaire; its value here is the case for systematic, repeated observation rather than one-off assumptions. Read the [Boronat-Navarro et al., SAGE Open ](https://journals.sagepub.com/doi/10.1177/23409444211054861)HTML abstract. This original questionnaire is not a validated research instrument. ## Frequently asked questions ### What is a competitor research survey? This survey asks buyers about real alternatives and trade-offs. It is distinct from estimating an entire market or rating an owned product. ### Can the questions change? Name the product category and buyer decision, not a favored brand. Ask unaided recall first, then a prompted list only if the local market requires it. Never request confidential information about a competitor. ### How should results be used? Separate direct competitors from doing nothing or using a manual workaround. Look at criteria and switching concerns, not a simple winner count. Report sample source and do not turn self-selected buyers into a market-share estimate. ## Printable PDF specification Use the printable version to collect the same seven optional questions and answer choices on paper. Leave space for written answers, and tell respondents where to return the form and who will review it. Paper responses need separate review or manual entry; they are not automatically added to online results. ![First page of the printable Competitor Research Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/competitor-research-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download PDF](https://www.surveylegend.com/downloads/survey-templates/competitor-research-survey-template.pdf) Export PDF specification as PDF ## AI adaptation prompt Copy the prompt into an AI assistant, review the output, and manually build it in SurveyLegend. No automatic transfer is available in this plan. ## Before copying Fill in the actual audience and bracketed examples; protect privacy and verify all factual claims. ## Copyable prompt AI adaptation prompt [Use AI prompt](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. [Sign in](https://app.surveylegend.com/login/) and recreate the reviewed questions; this draft is not a prebuilt account asset. Market Research and Analysis Survey Templates 1. [![Preview of the Product Market Research Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-product-market-research-survey-template-survey-preview.avif) Product Survey Template Market research & analysis Every time a new product is going to be launched on the market, the producers should make sure that it is going to be well-received by the consumers who are going to use it. 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[![Preview of the Path to Purchase Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/path-to-purchase-template-preview.avif) Path to Purchase Survey Template Market research & analysis The place a customer paid is only one part of the buying journey. This SurveyLegend questionnaire asks about the earlier need, information search and comparison so you can understand what a receipt alone cannot explain.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/path-to-purchase-template/) 19. [![Preview of the Shopper Insights Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/shopper-insights-template-preview.avif) Shopper Insights Survey Template Market research & analysis A shopper may enter with a list and leave with a substitute, an extra item or neither. 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A concrete journey makes it easier to connect discovery, comparison channels, the final purchase or abandonment and the reason the path changed.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopping-behavior-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. [Get started for free ](https://app.surveylegend.com/register/)[Book a demo](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/) Academic research survey ### Ready to collect better research data? Create academic surveys and questionnaires from ready-made templates. 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