--- generated_by: surveylegend-page-markdown title: Customer Development Survey Template | SurveyLegend description: Explore a real customer problem, current workarounds and consequences with seven optional questions. Build a customer development survey in SurveyLegend. canonical: https://www.surveylegend.com/survey-examples-templates/market-research-analysis/customer-development-template/ --- # Customer Development Survey Template Explore a real customer problem, current workarounds and consequences with seven optional questions. Build a customer development survey in SurveyLegend. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/customer-development-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/customer-development-template-background.avif) **SurveyLegend** 1 / 7 Customer Development Survey What task have you tried to complete in the past 30 days that relates to the problem named by the organizer? Your thoughts… Next → Customer Development Survey [Preview](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/customer-development-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fcustomer-development-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fcustomer-development-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fcustomer-development-template%2F\&text=Customer%20Development%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fcustomer-development-template%2F\&title=Customer%20Development%20Survey%20Template) Explore a real customer problem, current workarounds and consequences with seven optional questions. Build a customer development survey in SurveyLegend. ## Learn about the problem before presenting a solution Customer development starts with how people handle a real task now. Ask about the most recent attempt, the workaround and the consequence before describing a solution. This survey can reveal patterns worth interviewing about; it does not prove product-market fit. ## When to use this customer development survey Use it before developing or repositioning a product or service, when the team can name one problem and reach adults who may have encountered it recently. Do not lead with the proposed solution. Move to [concept testing ](https://www.surveylegend.com/survey-examples-templates/design-branding-picture-surveys/concept-testing-template/)only when a concept exists. Explore broader [market research ](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/)for a different decision. **Create your customer development survey in SurveyLegend** Customer development starts with how people handle a real task now. Ask about the most recent attempt, the workaround and the consequence before describing a solution. ## 7 Customer Development Survey questions Answer about the named problem and your experience during the past 30 days. All questions are optional. Do not include private information. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Customer Development Survey 01 What task have you tried to complete in the past 30 days that relates to the problem named by the organizer? Share your answer, or skip this question. 02 How did you handle that task most recently? Choose one answer, or skip this question. Used an existing product or service Used a manual process or spreadsheet Asked another person for help Combined several approaches Postponed or abandoned the task I did not encounter the task Another approach 03 How often did you encounter this problem during the past 30 days? Choose one answer, or skip this question. Not at all Once Two or three times About once a week Several times a week Daily or almost daily Not sure 04 Which part of the most recent attempt was most difficult? Share your answer, or skip this question. 05 What was the main consequence of that difficulty? Choose one answer, or skip this question. Extra time Extra cost Errors or rework A delay for someone else Stress or frustration A missed opportunity No meaningful consequence Another consequence 06 What have you already tried to make this task easier? Share your answer, or skip this question. 07 Would you consider a separate voluntary follow-up conversation about this task? Choose one answer, or skip this question. Yes Maybe No #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to adapt this customer development survey Name the problem in neutral language and retain the 30-day window. Recruit people because they may know the task, not because they already agree with the solution. Use [feature research ](https://www.surveylegend.com/survey-examples-templates/product-and-service-evaluation-surveys/product-feature-template/)for an existing capability and [product feedback ](https://www.surveylegend.com/survey-examples-templates/product-feedback-survey/)for a released product. Keep any follow-up contact form separate and voluntary. ## Printable customer development survey template The printable PDF reproduces the same seven optional questions and answer choices with selectable text, response space, a short organizer setup note, the authentic SurveyLegend logo and a return-instructions field. Paper answers are not added to online responses automatically; plan secure collection and manual review. ![First page of the printable Customer Development Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/customer-development-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download the printable PDF](https://www.surveylegend.com/downloads/survey-templates/customer-development-survey-template.pdf) Export customer development survey template as PDF ## AI prompt for a customer development survey Copy the complete prompt into an AI assistant to prepare an editable draft, then review the wording and build or customize the survey in SurveyLegend. The prompt mirrors all seven questions and does not claim scientific validation. ## AI prompt for customer development survey template AI prompt for a customer development survey [Create this survey in SurveyLegend](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. [Sign in](https://app.surveylegend.com/login/) to SurveyLegend. The copied prompt is not transferred automatically. ## Turn patterns into interview priorities Group answers by recent frequency and current workaround before reading consequences. Repeated, consequential problems deserve closer investigation, but stated difficulty is not proof that someone will buy a solution. Thamjamrassri et al. (2018) wrote that “Customer discovery (CD) is a method to determine if there are actual customers for a product/service.” [Read the study ](https://pmc.ncbi.nlm.nih.gov/articles/PMC5820090/). Their health-IT case used 55 interviews, so it supports a discovery process rather than validating this survey or estimating a market. Select one assumption for follow-up interviews and record contrary evidence. ## Frequently asked questions ### Is this the same as a customer interview? No. It is a short structured questionnaire that can identify patterns and possible interviewees. A follow-up conversation can explore context, sequence and meaning in more depth. ### Should the survey describe the proposed solution? Usually not in the problem-discovery questions. Naming a solution can anchor responses. Test a concept separately after the team understands the current task and workaround. ### Can these answers prove market demand? No. Responses describe this sample and wording. Combine them with follow-up interviews, observed behavior and other market evidence before making a commercial claim. Market Research and Analysis Survey Templates 1. 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People scroll through international news, wear clothes made on different continents, and dine on dishes from all over the world. It’s exciting, but it also ramps up the pressure on brands. With fierce competition, having a strong presence through a brand perception survey is more important than ever. It helps ensure your business stays relevant—not just now, but well into the next decade, whether you’re focused on local reach or global growth.](https://www.surveylegend.com/survey-examples-templates/brand-awareness-survey-template/) 5. [![Preview of the U.S. Demographics Survey demo showing its first question and response field](https://www.surveylegend.com/survey-template-media/previews/us-demographics-demo-preview.avif) U.S. Demographics Survey Template Market research & analysis This U.S. demographics survey template helps you describe the adults who respond to your research. Its six optional questions cover age, location, education, work, household size, and household income. Choose the characteristics that serve your research question, then create your questionnaire with SurveyLegend.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/us-demographics-template/) 6. [![Preview of the Price Testing Survey demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/price-testing-template-preview.avif) Price Testing Survey Template Market research & analysis Use this price testing survey template to understand how potential buyers react to a specific offer at a stated price. The questions cover offer clarity, perceived value, purchase intention, and reasons for hesitation. Create your version in SurveyLegend before deciding which pricing assumptions need a closer test.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/price-testing-template/) 7. 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Ask while the transaction is fresh, before delivery or product use becomes part of the story.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/post-purchase-template/) 9. [![Preview of the B2B Thought Leadership Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/b2b-thought-leadership-template-preview.avif) B2B Thought Leadership Survey Template Market research & analysis A report can introduce an interesting idea without helping someone make a decision. Ask what readers understood and could use before treating attention as proof of influence.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/b2b-thought-leadership-template/) 10. 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It works best when every respondent is answering about the same product category and a clear recent time window.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/buyer-persona-template/) 12. [![Preview of the Competitor Research Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/competitor-research-template-preview.avif) Competitor Research Survey Template Market research & analysis This survey asks buyers about real alternatives and trade-offs. It is distinct from estimating an entire market or rating an owned product. Explore related product testing and market research.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/competitor-research-template/) 13. [![Preview of the Consumer Purchasing Habits Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/consumer-purchasing-habits-template-preview.avif) Consumer Purchasing Habits Survey Template Market research & analysis “How do you usually shop?” leaves plenty of room for interpretation. This SurveyLegend template starts with a defined category and period, then asks about the latest purchase. That combination helps separate a broad frequency estimate from the details of a particular buying occasion.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/consumer-purchasing-habits-template/) 14. [![Preview of the Digital Marketing Channel Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/digital-marketing-template-preview.avif) Digital Marketing Channel Survey Template Market research & analysis A digital marketing survey should ask customers about discovery, evaluation and preferred contact separately. It is not a performance report from campaign analytics. Explore related market research and customer surveys.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/digital-marketing-template/) 15. [![Preview of the Employer Labor Market Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/labor-market-template-preview.avif) Employer Labor Market Survey Template Market research & analysis An open position and a recent hire tell different stories. A business may have filled several jobs last month and still have vacancies today. Ask about both before planning employer outreach or discussing training needs.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/labor-market-template/) 16. [![Preview of the Market Potential Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/market-potential-template-preview.avif) Market Potential Survey Template Market research & analysis This survey is a directional needs check for one product concept and market. It cannot estimate total addressable market from a convenience sample. Related SurveyLegend material: product testing and market research.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/market-potential-template/) 17. [![Preview of the Online Shopping Attitudes Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/online-shopping-attitudes-template-preview.avif) Online Shopping Attitudes Survey Template Market research & analysis Someone may enjoy browsing online but still want to see a product in person before buying it. Another shopper may value speed more than discovery. This SurveyLegend example helps retail researchers separate those attitudes instead of treating every online visit as an unfinished purchase.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/online-shopping-attitudes-template/) 18. [![Preview of the Path to Purchase Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/path-to-purchase-template-preview.avif) Path to Purchase Survey Template Market research & analysis The place a customer paid is only one part of the buying journey. This SurveyLegend questionnaire asks about the earlier need, information search and comparison so you can understand what a receipt alone cannot explain.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/path-to-purchase-template/) 19. [![Preview of the Shopper Insights Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/shopper-insights-template-preview.avif) Shopper Insights Survey Template Market research & analysis A shopper may enter with a list and leave with a substitute, an extra item or neither. SurveyLegend helps retail teams ask about a recent trip in enough detail to improve the shelf, information and route to a decision.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopper-insights-template/) 20. [![Preview of the Shopping Behavior Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/shopping-behavior-template-preview.avif) Shopping Behavior Survey Template Market research & analysis General questions about “how you shop” invite guesses and averages. Ask respondents to think about their most recent relevant purchase during a defined period. A concrete journey makes it easier to connect discovery, comparison channels, the final purchase or abandonment and the reason the path changed.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopping-behavior-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. [Get started for free ](https://app.surveylegend.com/register/)[Book a demo](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/) Academic research survey ### Ready to collect better research data? Create academic surveys and questionnaires from ready-made templates. 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