--- generated_by: surveylegend-page-markdown title: Digital Marketing Survey Template | SurveyLegend description: Ask customers where they discover, compare, and contact a business so digital channel decisions reflect actual journeys. canonical: https://www.surveylegend.com/survey-examples-templates/market-research-analysis/digital-marketing-template/ --- # Digital Marketing Channel Survey Template A channel that catches attention may not be where a customer asks a question or makes a decision. Ask about each step of a recent journey and include offline options. This original seven-question example can be adapted and built with SurveyLegend. All questions are optional. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/digital-marketing-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/digital-marketing-template-background.avif) **SurveyLegend** 1 / 7 Digital Marketing Channel Survey How did you first hear about \[business or offer]? Search Social media Email +4 more answer choices Next → Digital Marketing Channel Survey [Preview](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/digital-marketing-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fdigital-marketing-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fdigital-marketing-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fdigital-marketing-template%2F\&text=Digital%20Marketing%20Channel%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fdigital-marketing-template%2F\&title=Digital%20Marketing%20Channel%20Survey%20Template) A channel that catches attention may not be where a customer asks a question or makes a decision. Ask about each step of a recent journey and include offline options. This original seven-question example can be adapted and built with SurveyLegend. All questions are optional. ## Use this template A digital marketing survey should ask customers about discovery, evaluation and preferred contact separately. It is not a performance report from campaign analytics. Explore related [market research ](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/)and [customer surveys ](https://www.surveylegend.com/survey-examples-templates/customer-satisfaction-surveys/). ## What it helps decide Find which online and offline touchpoints a specific customer audience uses at different stages. Discovery, comparison, contact preference, message usefulness and privacy; no platform effectiveness claim from convenience responses. **Create your digital marketing channel survey in SurveyLegend** A digital marketing survey should ask customers about discovery, evaluation and preferred contact separately. It is not a performance report from campaign analytics. ## Seven survey questions Keep these exact options when adapting the questionnaire; replace placeholders with real context. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Digital Marketing Channel Survey 01 How did you first hear about \[business or offer]? Choose one answer, or skip this question. Search Social media Email Recommendation In person Other Do not recall 02 Which source helped you compare options? Choose the options that apply, or skip this question. Website Reviews Social posts Video Staff conversation Friends None Other 03 Which channel would you use to ask a question? Choose one answer, or skip this question. Website form Email Phone Social message In person Other 04 How useful was the information you found online? Choose one answer, or skip this question. Very useful Somewhat useful Neither Not very useful Not useful Did not look online 05 What information was missing? Share your answer, or skip this question. 06 Which updates would you choose to receive if you separately opted in? Choose the options that apply, or skip this question. Product news Practical tips Events Offers None Other 07 What would make contacting the business easier? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to adapt it Replace examples with channels the business actually uses. Anchor questions to a recent purchase or enquiry and allow 'none'. Keep contact preferences separate from consent to receive marketing. ## When to ask Run before reallocating campaign effort and after a channel mix change. ## How to interpret responses Map discovery and contact responses by customer group. Use these answers to form a testable channel plan, then compare with actual consented analytics and sales data. Self-report alone does not establish attribution. ## Research context A qualitative Emerald study interviewed 20 young entrepreneurs in Saudi Arabia and found they used social, messaging and offline channels for different parts of customer contact. The setting and entrepreneur sample do not define channel preferences for a different business's customers. Read the [International Journal of Emerging Markets study ](https://www.emerald.com/ijoem/article-abstract/18/9/2735/510911/Why-and-how-do-individual-entrepreneurs-use)HTML abstract. This original questionnaire is not a validated research instrument. ## Frequently asked questions ### What is a digital marketing channel survey? A digital marketing survey should ask customers about discovery, evaluation and preferred contact separately. It is not a performance report from campaign analytics. ### Can the questions change? Replace examples with channels the business actually uses. Anchor questions to a recent purchase or enquiry and allow 'none'. Keep contact preferences separate from consent to receive marketing. ### How should results be used? Map discovery and contact responses by customer group. Use these answers to form a testable channel plan, then compare with actual consented analytics and sales data. Self-report alone does not establish attribution. ## Printable PDF specification Use the printable version to collect the same seven optional questions and answer choices on paper. Leave space for written answers, and tell respondents where to return the form and who will review it. Paper responses need separate review or manual entry; they are not automatically added to online results. ![First page of the printable Digital Marketing Channel Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/digital-marketing-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download PDF](https://www.surveylegend.com/downloads/survey-templates/digital-marketing-channel-survey-template.pdf) Export PDF specification as PDF ## AI adaptation prompt Copy the prompt into an AI assistant, review the output, and manually build it in SurveyLegend. No automatic transfer is available in this plan. ## Before copying Fill in the actual audience and bracketed examples; protect privacy and verify all factual claims. ## Copyable prompt AI adaptation prompt [Use AI prompt](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. [Sign in](https://app.surveylegend.com/login/) and recreate the reviewed questions; this draft is not a prebuilt account asset. Market Research and Analysis Survey Templates 1. [![Preview of the Product Market Research Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-product-market-research-survey-template-survey-preview.avif) Product Survey Template Market research & analysis Every time a new product is going to be launched on the market, the producers should make sure that it is going to be well-received by the consumers who are going to use it. Therefore, doing fundamental pre-launch market research is always an inevitable must. Analyzing the survey data collected during this research can provide actionable feedback and actionable insights that guide product development and enhance customer satisfaction.](https://www.surveylegend.com/survey-examples-templates/product-market-research-survey-template/) 2. [![Preview of the New Service Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-service-survey-template-survey-preview.avif) New Service Survey Template Market research & analysis Thinking of launching a new product or service? Asking your audience what they think before you roll it out is one of the smartest moves you can make, especially if you can hear directly from your most loyal customers. It is something every company should do before bringing a brand-new service to the market.](https://www.surveylegend.com/survey-examples-templates/service-survey-template/) 3. [![Preview of the Target Market Analysis Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-target-market-analysis-survey-template-survey-preview.avif) Target Market Analysis Survey Template Market research & analysis Every smart marketing consultant needs the right tools to dive deep into a client’s target market—and that starts with asking the right questions. Whether you are offering professional services to others or trying to understand your audience, you need reliable insights to shape strategy.](https://www.surveylegend.com/survey-examples-templates/target-market-analysis-survey-template/) 4. [![Preview of the Brand Awareness Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-brand-awareness-survey-template-survey-preview.avif) Brand Awareness Survey Template Market research & analysis These days, we live in a global economy. People scroll through international news, wear clothes made on different continents, and dine on dishes from all over the world. It’s exciting, but it also ramps up the pressure on brands. With fierce competition, having a strong presence through a brand perception survey is more important than ever. It helps ensure your business stays relevant—not just now, but well into the next decade, whether you’re focused on local reach or global growth.](https://www.surveylegend.com/survey-examples-templates/brand-awareness-survey-template/) 5. [![Preview of the U.S. Demographics Survey demo showing its first question and response field](https://www.surveylegend.com/survey-template-media/previews/us-demographics-demo-preview.avif) U.S. Demographics Survey Template Market research & analysis This U.S. demographics survey template helps you describe the adults who respond to your research. Its six optional questions cover age, location, education, work, household size, and household income. Choose the characteristics that serve your research question, then create your questionnaire with SurveyLegend.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/us-demographics-template/) 6. [![Preview of the Price Testing Survey demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/price-testing-template-preview.avif) Price Testing Survey Template Market research & analysis Use this price testing survey template to understand how potential buyers react to a specific offer at a stated price. The questions cover offer clarity, perceived value, purchase intention, and reasons for hesitation. Create your version in SurveyLegend before deciding which pricing assumptions need a closer test.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/price-testing-template/) 7. [![Preview of the Focus Group Screener Template demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/focus-group-screener-template-preview.avif) Focus Group Screener Template Market research & analysis A useful discussion starts with the right mix of participants. Define whose experience you need before recruiting. A screener helps identify that experience; it does not make a small discussion group representative of an entire market.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/focus-group-screener-template/) 8. [![Preview of the Post-Purchase Survey Template demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/post-purchase-template-preview.avif) Post-Purchase Survey Template Market research & analysis A completed order does not mean every step was easy. Buyers may have worked around a confusing field or an unexpected cost. Ask while the transaction is fresh, before delivery or product use becomes part of the story.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/post-purchase-template/) 9. [![Preview of the B2B Thought Leadership Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/b2b-thought-leadership-template-preview.avif) B2B Thought Leadership Survey Template Market research & analysis A report can introduce an interesting idea without helping someone make a decision. Ask what readers understood and could use before treating attention as proof of influence.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/b2b-thought-leadership-template/) 10. [![Preview of the Business Demographic Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/business-demographic-template-preview.avif) Business Demographic Survey Template Market research & analysis A buyer survey can sound decisive while overrepresenting one type of organization. SurveyLegend helps researchers collect a small set of business characteristics and report whose answers they actually received.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/business-demographic-template/) 11. [![Preview of the Buyer Persona Research Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/buyer-persona-template-preview.avif) Buyer Persona Research Survey Template Market research & analysis Send this seven-question survey soon after a completed purchase, while the decision journey is still reasonably easy to recall. It works best when every respondent is answering about the same product category and a clear recent time window.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/buyer-persona-template/) 12. [![Preview of the Competitor Research Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/competitor-research-template-preview.avif) Competitor Research Survey Template Market research & analysis This survey asks buyers about real alternatives and trade-offs. It is distinct from estimating an entire market or rating an owned product. Explore related product testing and market research.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/competitor-research-template/) 13. [![Preview of the Consumer Purchasing Habits Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/consumer-purchasing-habits-template-preview.avif) Consumer Purchasing Habits Survey Template Market research & analysis “How do you usually shop?” leaves plenty of room for interpretation. This SurveyLegend template starts with a defined category and period, then asks about the latest purchase. That combination helps separate a broad frequency estimate from the details of a particular buying occasion.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/consumer-purchasing-habits-template/) 14. [![Preview of the Customer Development Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/customer-development-template-preview.avif) Customer Development Survey Template Market research & analysis Customer development starts with how people handle a real task now. Ask about the most recent attempt, the workaround and the consequence before describing a solution. This survey can reveal patterns worth interviewing about; it does not prove product-market fit.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/customer-development-template/) 15. [![Preview of the Employer Labor Market Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/labor-market-template-preview.avif) Employer Labor Market Survey Template Market research & analysis An open position and a recent hire tell different stories. A business may have filled several jobs last month and still have vacancies today. Ask about both before planning employer outreach or discussing training needs.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/labor-market-template/) 16. [![Preview of the Market Potential Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/market-potential-template-preview.avif) Market Potential Survey Template Market research & analysis This survey is a directional needs check for one product concept and market. It cannot estimate total addressable market from a convenience sample. Related SurveyLegend material: product testing and market research.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/market-potential-template/) 17. [![Preview of the Online Shopping Attitudes Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/online-shopping-attitudes-template-preview.avif) Online Shopping Attitudes Survey Template Market research & analysis Someone may enjoy browsing online but still want to see a product in person before buying it. Another shopper may value speed more than discovery. This SurveyLegend example helps retail researchers separate those attitudes instead of treating every online visit as an unfinished purchase.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/online-shopping-attitudes-template/) 18. [![Preview of the Path to Purchase Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/path-to-purchase-template-preview.avif) Path to Purchase Survey Template Market research & analysis The place a customer paid is only one part of the buying journey. This SurveyLegend questionnaire asks about the earlier need, information search and comparison so you can understand what a receipt alone cannot explain.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/path-to-purchase-template/) 19. [![Preview of the Shopper Insights Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/shopper-insights-template-preview.avif) Shopper Insights Survey Template Market research & analysis A shopper may enter with a list and leave with a substitute, an extra item or neither. SurveyLegend helps retail teams ask about a recent trip in enough detail to improve the shelf, information and route to a decision.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopper-insights-template/) 20. [![Preview of the Shopping Behavior Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/shopping-behavior-template-preview.avif) Shopping Behavior Survey Template Market research & analysis General questions about “how you shop” invite guesses and averages. Ask respondents to think about their most recent relevant purchase during a defined period. A concrete journey makes it easier to connect discovery, comparison channels, the final purchase or abandonment and the reason the path changed.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopping-behavior-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. [Get started for free ](https://app.surveylegend.com/register/)[Book a demo](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/) Academic research survey ### Ready to collect better research data? Create academic surveys and questionnaires from ready-made templates. 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