--- generated_by: surveylegend-page-markdown title: Market Potential Survey Template | SurveyLegend description: Explore a defined market's unmet need, current alternative, adoption barrier, and willingness to try a new offer without inflating forecasts. canonical: https://www.surveylegend.com/survey-examples-templates/market-research-analysis/market-potential-template/ --- # Market Potential Survey Template Market potential starts with an identifiable user and a problem they already face. Describe one offer plainly, then ask about present behavior before inviting a reaction to the concept. Adapt these seven optional questions with SurveyLegend once the actual audience and setting are defined. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/market-potential-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/market-potential-template-background.avif) **SurveyLegend** 1 / 7 Market Potential Survey How often do you encounter \[specific problem]? Daily Weekly Monthly +2 more answer choices Next → Market Potential Survey [Preview](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/market-potential-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fmarket-potential-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fmarket-potential-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fmarket-potential-template%2F\&text=Market%20Potential%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fmarket-potential-template%2F\&title=Market%20Potential%20Survey%20Template) Market potential starts with an identifiable user and a problem they already face. Describe one offer plainly, then ask about present behavior before inviting a reaction to the concept. Adapt these seven optional questions with SurveyLegend once the actual audience and setting are defined. ## Use this template This survey is a directional needs check for one product concept and market. It cannot estimate total addressable market from a convenience sample. Related SurveyLegend material: [product testing ](https://www.surveylegend.com/survey-examples-templates/product-and-service-evaluation-surveys/product-testing-template/)and [market research ](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/). ## What this survey helps you decide Test whether a specific audience recognizes a problem and would consider a defined new offer. Problem incidence, current workaround, concept fit, barriers and recruitment; no unsupported revenue projection. **Create your market potential survey in SurveyLegend** This survey is a directional needs check for one product concept and market. It cannot estimate total addressable market from a convenience sample. ## Seven survey questions Use the exact options below when adapting the questionnaire. Replace bracketed placeholders with real details; all questions are optional. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Market Potential Survey 01 How often do you encounter \[specific problem]? Choose one answer, or skip this question. Daily Weekly Monthly Rarely Never 02 What do you currently do when it happens? Choose one answer, or skip this question. Use a paid alternative Use a free alternative Work around it manually Do nothing Other 03 How satisfactory is your current approach? Choose one answer, or skip this question. Very satisfactory Somewhat satisfactory Neither Somewhat unsatisfactory Very unsatisfactory Not applicable 04 After reading the \[specific offer] description, how useful would it be to you? Choose one answer, or skip this question. Very useful Somewhat useful Unsure Not very useful Not useful at all 05 What would be the biggest obstacle to trying it? Choose one answer, or skip this question. Cost Trust or risk Switching effort Missing feature No need Other 06 How likely would you be to try a free, realistic pilot? Choose one answer, or skip this question. Very likely Somewhat likely Unsure Somewhat unlikely Very unlikely 07 What would the offer need to do before you would consider it? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to adapt it Replace the placeholder offer and audience with a concrete scenario. Recruit beyond the team's existing fans, record sampling method, and avoid leading benefit claims. Test price separately with a suitable design; one willingness-to-try answer is not demand. ## When to ask Run before committing to a launch, then validate with real behavior or a pilot. ## How to interpret responses Compare current behavior with claimed interest and list the reasons people would decline. Show the sample source and base size alongside every result. Do not multiply a survey percentage by a national population to claim a reliable market estimate. ## Research context An Emerald study used an online survey of 306 people to examine factors associated with intention to adopt mobile payment in a pandemic setting. Its construct-specific results illustrate why usefulness and perceived risk can matter, but they cannot supply a market-size estimate for an unrelated offer. The [Journal of Systems and Information Technology mobile payment study ](https://www.emerald.com/jsit/article-abstract/26/4/473/1231965/Intention-to-adopt-mobile-payment-during-the-COVID)HTML page provides the scholarly abstract. This original template is not a scientifically validated instrument. ## Frequently asked questions ### What is a market potential survey? This survey is a directional needs check for one product concept and market. It cannot estimate total addressable market from a convenience sample. ### Can I change the questions? Replace the placeholder offer and audience with a concrete scenario. Recruit beyond the team's existing fans, record sampling method, and avoid leading benefit claims. Test price separately with a suitable design; one willingness-to-try answer is not demand. ### How should I use the answers? Compare current behavior with claimed interest and list the reasons people would decline. Show the sample source and base size alongside every result. Do not multiply a survey percentage by a national population to claim a reliable market estimate. ## Printable PDF specification Use the printable version to collect the same seven optional questions and answer choices on paper. Leave space for written answers, and tell respondents where to return the form and who will review it. Paper responses need separate review or manual entry; they are not automatically added to online results. ![First page of the printable Market Potential Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/market-potential-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download PDF](https://www.surveylegend.com/downloads/survey-templates/market-potential-survey-template.pdf) Export PDF specification as PDF ## AI prompt for adaptation Copy this prompt into an AI assistant. Review its output and build the survey manually with SurveyLegend; no automatic AI-to-account transfer is implied. ## Before copying Insert the actual audience, offer or event details. Preserve privacy, fairness and optional-answer wording. ## Copyable prompt AI prompt for adaptation [Use AI prompt](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. [Sign in](https://app.surveylegend.com/login/) and build from these questions; do not claim this draft already exists as an account template. Market Research and Analysis Survey Templates 1. [![Preview of the Product Market Research Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-product-market-research-survey-template-survey-preview.avif) Product Survey Template Market research & analysis Every time a new product is going to be launched on the market, the producers should make sure that it is going to be well-received by the consumers who are going to use it. Therefore, doing fundamental pre-launch market research is always an inevitable must. Analyzing the survey data collected during this research can provide actionable feedback and actionable insights that guide product development and enhance customer satisfaction.](https://www.surveylegend.com/survey-examples-templates/product-market-research-survey-template/) 2. [![Preview of the New Service Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-service-survey-template-survey-preview.avif) New Service Survey Template Market research & analysis Thinking of launching a new product or service? Asking your audience what they think before you roll it out is one of the smartest moves you can make, especially if you can hear directly from your most loyal customers. It is something every company should do before bringing a brand-new service to the market.](https://www.surveylegend.com/survey-examples-templates/service-survey-template/) 3. [![Preview of the Target Market Analysis Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-target-market-analysis-survey-template-survey-preview.avif) Target Market Analysis Survey Template Market research & analysis Every smart marketing consultant needs the right tools to dive deep into a client’s target market—and that starts with asking the right questions. Whether you are offering professional services to others or trying to understand your audience, you need reliable insights to shape strategy.](https://www.surveylegend.com/survey-examples-templates/target-market-analysis-survey-template/) 4. [![Preview of the Brand Awareness Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-brand-awareness-survey-template-survey-preview.avif) Brand Awareness Survey Template Market research & analysis These days, we live in a global economy. People scroll through international news, wear clothes made on different continents, and dine on dishes from all over the world. It’s exciting, but it also ramps up the pressure on brands. With fierce competition, having a strong presence through a brand perception survey is more important than ever. It helps ensure your business stays relevant—not just now, but well into the next decade, whether you’re focused on local reach or global growth.](https://www.surveylegend.com/survey-examples-templates/brand-awareness-survey-template/) 5. [![Preview of the U.S. Demographics Survey demo showing its first question and response field](https://www.surveylegend.com/survey-template-media/previews/us-demographics-demo-preview.avif) U.S. Demographics Survey Template Market research & analysis This U.S. demographics survey template helps you describe the adults who respond to your research. Its six optional questions cover age, location, education, work, household size, and household income. Choose the characteristics that serve your research question, then create your questionnaire with SurveyLegend.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/us-demographics-template/) 6. [![Preview of the Price Testing Survey demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/price-testing-template-preview.avif) Price Testing Survey Template Market research & analysis Use this price testing survey template to understand how potential buyers react to a specific offer at a stated price. The questions cover offer clarity, perceived value, purchase intention, and reasons for hesitation. Create your version in SurveyLegend before deciding which pricing assumptions need a closer test.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/price-testing-template/) 7. [![Preview of the Focus Group Screener Template demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/focus-group-screener-template-preview.avif) Focus Group Screener Template Market research & analysis A useful discussion starts with the right mix of participants. Define whose experience you need before recruiting. A screener helps identify that experience; it does not make a small discussion group representative of an entire market.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/focus-group-screener-template/) 8. [![Preview of the Post-Purchase Survey Template demo showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/post-purchase-template-preview.avif) Post-Purchase Survey Template Market research & analysis A completed order does not mean every step was easy. Buyers may have worked around a confusing field or an unexpected cost. Ask while the transaction is fresh, before delivery or product use becomes part of the story.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/post-purchase-template/) 9. [![Preview of the B2B Thought Leadership Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/b2b-thought-leadership-template-preview.avif) B2B Thought Leadership Survey Template Market research & analysis A report can introduce an interesting idea without helping someone make a decision. Ask what readers understood and could use before treating attention as proof of influence.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/b2b-thought-leadership-template/) 10. [![Preview of the Business Demographic Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/business-demographic-template-preview.avif) Business Demographic Survey Template Market research & analysis A buyer survey can sound decisive while overrepresenting one type of organization. SurveyLegend helps researchers collect a small set of business characteristics and report whose answers they actually received.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/business-demographic-template/) 11. [![Preview of the Buyer Persona Research Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/buyer-persona-template-preview.avif) Buyer Persona Research Survey Template Market research & analysis Send this seven-question survey soon after a completed purchase, while the decision journey is still reasonably easy to recall. It works best when every respondent is answering about the same product category and a clear recent time window.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/buyer-persona-template/) 12. [![Preview of the Competitor Research Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/competitor-research-template-preview.avif) Competitor Research Survey Template Market research & analysis This survey asks buyers about real alternatives and trade-offs. It is distinct from estimating an entire market or rating an owned product. Explore related product testing and market research.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/competitor-research-template/) 13. [![Preview of the Consumer Purchasing Habits Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/consumer-purchasing-habits-template-preview.avif) Consumer Purchasing Habits Survey Template Market research & analysis “How do you usually shop?” leaves plenty of room for interpretation. This SurveyLegend template starts with a defined category and period, then asks about the latest purchase. That combination helps separate a broad frequency estimate from the details of a particular buying occasion.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/consumer-purchasing-habits-template/) 14. [![Preview of the Customer Development Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/customer-development-template-preview.avif) Customer Development Survey Template Market research & analysis Customer development starts with how people handle a real task now. Ask about the most recent attempt, the workaround and the consequence before describing a solution. This survey can reveal patterns worth interviewing about; it does not prove product-market fit.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/customer-development-template/) 15. [![Preview of the Digital Marketing Channel Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/digital-marketing-template-preview.avif) Digital Marketing Channel Survey Template Market research & analysis A digital marketing survey should ask customers about discovery, evaluation and preferred contact separately. It is not a performance report from campaign analytics. Explore related market research and customer surveys.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/digital-marketing-template/) 16. [![Preview of the Employer Labor Market Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/labor-market-template-preview.avif) Employer Labor Market Survey Template Market research & analysis An open position and a recent hire tell different stories. A business may have filled several jobs last month and still have vacancies today. Ask about both before planning employer outreach or discussing training needs.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/labor-market-template/) 17. [![Preview of the Online Shopping Attitudes Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/online-shopping-attitudes-template-preview.avif) Online Shopping Attitudes Survey Template Market research & analysis Someone may enjoy browsing online but still want to see a product in person before buying it. Another shopper may value speed more than discovery. This SurveyLegend example helps retail researchers separate those attitudes instead of treating every online visit as an unfinished purchase.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/online-shopping-attitudes-template/) 18. [![Preview of the Path to Purchase Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/path-to-purchase-template-preview.avif) Path to Purchase Survey Template Market research & analysis The place a customer paid is only one part of the buying journey. This SurveyLegend questionnaire asks about the earlier need, information search and comparison so you can understand what a receipt alone cannot explain.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/path-to-purchase-template/) 19. [![Preview of the Shopper Insights Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/shopper-insights-template-preview.avif) Shopper Insights Survey Template Market research & analysis A shopper may enter with a list and leave with a substitute, an extra item or neither. SurveyLegend helps retail teams ask about a recent trip in enough detail to improve the shelf, information and route to a decision.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopper-insights-template/) 20. [![Preview of the Shopping Behavior Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/shopping-behavior-template-preview.avif) Shopping Behavior Survey Template Market research & analysis General questions about “how you shop” invite guesses and averages. Ask respondents to think about their most recent relevant purchase during a defined period. A concrete journey makes it easier to connect discovery, comparison channels, the final purchase or abandonment and the reason the path changed.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopping-behavior-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. [Get started for free ](https://app.surveylegend.com/register/)[Book a demo](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/) Academic research survey ### Ready to collect better research data? Create academic surveys and questionnaires from ready-made templates. 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