--- generated_by: surveylegend-page-markdown title: Online Shopping Attitudes Survey Template | SurveyLegend description: Explore why people shop online, what they enjoy and what holds them back. Adapt seven online shopping attitudes questions with SurveyLegend. canonical: https://www.surveylegend.com/survey-examples-templates/market-research-analysis/online-shopping-attitudes-template/ --- # Online Shopping Attitudes Survey Template Understand what draws people to online shopping—and what makes them hesitate. These seven questions explore recent shopping goals, convenience, enjoyment and the information people need before buying. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/online-shopping-attitudes-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/online-shopping-attitudes-template-background.avif) **SurveyLegend** 1 / 7 Online Shopping Attitudes Survey What was your main reason for browsing or buying this product category online during the past 30 days? Finding a specific item Comparing prices or options Discovering ideas or products +5 more answer choices Next → Online Shopping Attitudes Survey [Preview](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/online-shopping-attitudes-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fonline-shopping-attitudes-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fonline-shopping-attitudes-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fonline-shopping-attitudes-template%2F\&text=Online%20Shopping%20Attitudes%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fonline-shopping-attitudes-template%2F\&title=Online%20Shopping%20Attitudes%20Survey%20Template) Understand what draws people to online shopping—and what makes them hesitate. These seven questions explore recent shopping goals, convenience, enjoyment and the information people need before buying. ## Use feedback for a specific decision Someone may enjoy browsing online but still want to see a product in person before buying it. Another shopper may value speed more than discovery. This SurveyLegend example helps retail researchers separate those attitudes instead of treating every online visit as an unfinished purchase. ## Understand shopping motives before choosing a change Use this survey to explore attitudes within one product category, such as clothing or home furnishings. It is not a checkout diagnostic or a satisfaction survey for a single order. SurveyLegend’s [consumer survey examples ](https://www.surveylegend.com/customer-insight/consumer-trends-with-survey-examples/)show how broader trend questions can support a research plan; their dated findings are not current benchmarks. Childers and colleagues (2001) begin their abstract: “Motivations to engage in retail shopping include both utilitarian and hedonic dimensions.” In plain language, practical value and enjoyment can both matter. Their [online shopping research ](https://experts.umn.edu/en/publications/hedonic-and-utilitarian-motivations-for-online-retail-shopping-be/)informs the separate convenience and enjoyment questions here. It does not establish today’s market shares or validate this original questionnaire. **Create your online shopping attitudes survey in SurveyLegend** Someone may enjoy browsing online but still want to see a product in person before buying it. Another shopper may value speed more than discovery. ## Seven questions to adapt Think about browsing or buying products online in the product category named by the organizer during the past 30 days. Every question is optional. Please do not provide retailer account details, payment information or order numbers. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Online Shopping Attitudes Survey 01 What was your main reason for browsing or buying this product category online during the past 30 days? Choose one answer, or skip this question. Finding a specific item Comparing prices or options Discovering ideas or products Browsing for enjoyment Replacing or replenishing something Another reason I did not browse or buy this category online Not sure 02 How convenient was online shopping for what you wanted to do in this category? Choose one answer, or skip this question. Very convenient Somewhat convenient Neither convenient nor inconvenient Somewhat inconvenient Very inconvenient I cannot judge 03 How enjoyable did you find browsing this category online? Choose one answer, or skip this question. Very enjoyable Somewhat enjoyable Neither enjoyable nor unenjoyable Somewhat unenjoyable Very unenjoyable I cannot judge 04 How easy was it to judge whether products would meet your needs without seeing them in person? Choose one answer, or skip this question. Very easy Somewhat easy Neither easy nor difficult Somewhat difficult Very difficult I did not try to judge this Not sure 05 What was your biggest hesitation about buying this category online? Choose one answer, or skip this question. Uncertainty about the product Total cost including delivery Delivery timing Returns or exchanges Payment or personal-data concerns Preference for buying in person Another hesitation No major hesitation Not sure 06 Which information would help you most before a future purchase in this category? Choose one answer, or skip this question. Clear specifications or measurements Detailed product images or demonstrations Customer experiences with the product Total price and delivery details Return or exchange terms Advice from a knowledgeable person Another type of information I need no additional information Not sure 07 What one detail would make it easier to decide whether to buy this product category online? Do not include account details, payment information or order numbers. Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## Customize your online shopping attitudes survey Name one product category and define online shopping as browsing as well as buying. Do not invite only purchasers if the decision concerns people who are still comparing options. Keep the past-30-day window consistent across the invitation and questions. Use neutral product-category wording without advertising a sale or promoting a particular retailer. If a later research task concerns product visuals, SurveyLegend’s [image questions ](https://www.surveylegend.com/online-survey/online-shopping-smart-assistant/)article offers a separate design example. Do not add attractive product images to this attitudes survey unless their influence is part of the study you intend to run. ## Printable online shopping attitudes questionnaire Use the blank paper questionnaire in a moderated research session with adults who have recently browsed the named category online. State where to return it and how responses will be reviewed. Paper answers need separate review or manual entry; they do not automatically appear in online results. ![First page of the printable Online Shopping Attitudes Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/online-shopping-attitudes-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download online shopping attitudes survey PDF](https://www.surveylegend.com/downloads/survey-templates/online-shopping-attitudes-survey-template.pdf) Export online shopping attitudes questionnaire as PDF ## Create your online shopping attitudes survey in SurveyLegend Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing. Create your online shopping attitudes survey in SurveyLegend [](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. Already have an account? [Sign in](https://app.surveylegend.com/login/) to create your survey. ## Interpret responses before acting Compare the main shopping goal with convenience and enjoyment separately. Browsing for ideas can be successful even without a purchase. A respondent who reports high convenience but difficulty judging products may need better product information rather than a faster checkout. Keep “I cannot judge” out of the positive/negative rating counts, and show the number answering each item. Question 5 records the biggest hesitation only; it does not measure the prevalence of every concern. Treat the most helpful information choice as a follow-up hypothesis, not proof that adding it will increase sales. Check comments for category-specific needs and test a change with a suitable separate method before making causal claims. ## Frequently asked questions ### Should only recent buyers receive this survey? No. Include people who browsed in the named category without buying if their attitudes matter to the decision. Buying is not required for a useful answer about browsing. ### Does this measure checkout abandonment? No. It asks about shopping attitudes within a category. Diagnosing abandonment requires a defined checkout journey and relevant behavioral evidence. ### Can the results predict sales growth? Not by themselves. Stated attitudes and preferred information can identify questions to investigate, but they do not establish purchase behavior or the effect of a website change. Market Research and Analysis Survey Templates 1. 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