--- generated_by: surveylegend-page-markdown title: Path to Purchase Survey Template | SurveyLegend description: Explore what prompted a purchase, which information helped, and where buyers hesitated. Customize seven path to purchase questions with SurveyLegend. canonical: https://www.surveylegend.com/survey-examples-templates/market-research-analysis/path-to-purchase-template/ --- # Path to Purchase Survey Template This path to purchase survey template asks recent buyers what started their search, where they looked, and what helped them decide. Use seven questions to find information gaps and moments of hesitation before purchase. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/path-to-purchase-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/path-to-purchase-template-background.avif) **SurveyLegend** 1 / 7 Path to Purchase Survey What first prompted you to consider this purchase? Replace something Solve a new need Prepare for an event +5 more answer choices Next → Path to Purchase Survey [Preview](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/path-to-purchase-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fpath-to-purchase-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fpath-to-purchase-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fpath-to-purchase-template%2F\&text=Path%20to%20Purchase%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fpath-to-purchase-template%2F\&title=Path%20to%20Purchase%20Survey%20Template) This path to purchase survey template asks recent buyers what started their search, where they looked, and what helped them decide. Use seven questions to find information gaps and moments of hesitation before purchase. The place a customer paid is only one part of the buying journey. This SurveyLegend questionnaire asks about the earlier need, information search and comparison so you can understand what a receipt alone cannot explain. ## When to use this survey Use it soon after a completed purchase in one defined category. Keep product-use feedback separate; the [product experience survey ](https://www.surveylegend.com/customer-insight/product-experience-survey/)can explore what happens after customers begin using an item. **Create your path to purchase survey in SurveyLegend** The place a customer paid is only one part of the buying journey. This SurveyLegend questionnaire asks about the earlier need, information search and comparison so you can understand what a receipt alone cannot explain. ## 7 questions for your path to purchase survey Think about your most recent purchase in the product category named in the invitation, made during the past 30 days. Answer about that purchase throughout. All questions are optional. If you have not made such a purchase, this version is not intended for you. Do not include order numbers or payment details. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Path to Purchase Survey 01 What first prompted you to consider this purchase? Choose one answer, or skip this question. Replace something Solve a new need Prepare for an event Buy a gift Act on an offer Try something that interested me Another reason Not sure 02 Where did you first look for information about your options? Choose one answer, or skip this question. Search engine Retailer or brand website Physical store Review website Social media Friends or family I did not look for information Another source Not sure 03 Which source was most useful when comparing options? Choose one answer, or skip this question. Product details from a seller Customer reviews Independent reviews Advice from someone I know Seeing or trying the item Another source I did not compare options Not sure 04 How long was it from first considering the purchase to buying? Choose one answer, or skip this question. The same day 2–7 days 8–30 days More than 30 days Not sure 05 Where did you complete the purchase? Choose one answer, or skip this question. Brand website or app Retailer website or app Online marketplace Physical store Another channel Prefer not to say 06 What, if anything, nearly stopped you from completing the purchase? Share your answer, or skip this question. 07 What information most helped you make the final decision? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## Customize your path to purchase survey Define the product category and recruitment window in the invitation. A purchase completed in the past 30 days may have a longer decision journey, so keep the more-than 30 days option. Adapt channels to the audience without assuming every journey begins online. Use a separate version for people who considered but did not purchase. ## Printable path to purchase survey Print the category and30-day eligibility description above the same questions. Allow respondents to skip steps they do not remember. Do not ask them to attach receipts or reconstruct a browsing history they cannot recall. ![First page of the printable Path to Purchase Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/path-to-purchase-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download Path to Purchase Survey Template (PDF)](https://www.surveylegend.com/downloads/survey-templates/path-to-purchase-survey-template.pdf) Export path to purchase survey as PDF ## Create your path to purchase survey with AI Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing. Create your path to purchase survey with AI [](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. Already have an account? [Sign in](https://app.surveylegend.com/login/) to create your path to purchase survey. ## How to use the answers Read first search source, useful comparison source and final purchase channel as different roles. Group [open-ended data ](https://www.surveylegend.com/how-to-analyze-survey-results/open-ended-data/)into missing details, trust concerns and practical obstacles. These recalled answers can guide research priorities; they do not assign causal credit to marketing channels or measure advertising return. Nici and von Creutlein’s 2017 Lund University master’s study organized the pre-purchase journey around “need recognition, information search and evaluation of alternatives”. The [customer journey thesis ](https://lup.lub.lu.se/student-papers/search/publication/8916178)used exploratory qualitative research in home-furnishing retail. Its structure informs this questionnaire, but the industry-specific findings do not describe every purchase or validate these original questions. ## Frequently asked questions ### Is this a marketing attribution model? No. It collects remembered steps and useful information sources. It cannot establish how much credit a channel deserves for a sale. ### Can people who did not buy answer? This version is for completed purchases. An abandoned-purchase version needs different wording and outcomes. ### Why separate search source from purchase channel? Someone may research in one place and buy elsewhere. Keeping them separate preserves those different roles in the journey. Market Research and Analysis Survey Templates 1. 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Ask respondents to think about their most recent relevant purchase during a defined period. A concrete journey makes it easier to connect discovery, comparison channels, the final purchase or abandonment and the reason the path changed.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopping-behavior-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. [Get started for free ](https://app.surveylegend.com/register/)[Book a demo](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/) Academic research survey ### Ready to collect better research data? Create academic surveys and questionnaires from ready-made templates. 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