--- generated_by: surveylegend-page-markdown title: Post-Purchase Survey Template | SurveyLegend description: Ask recent buyers about checkout ease, costs, and order confirmation. Create a focused post-purchase survey in SurveyLegend. canonical: https://www.surveylegend.com/survey-examples-templates/market-research-analysis/post-purchase-template/ --- # Post-Purchase Survey Template Ask recent online buyers about the purchase they just completed. This post-purchase survey focuses on checkout, cost clarity, and confirmation so your team can improve the buying process. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/post-purchase-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/post-purchase-template.avif) **SurveyLegend** 1 / 7 Post-Purchase Survey How easy was it to complete checkout? Very difficult Somewhat difficult Neither difficult nor easy +2 more answer choices Next → Post-Purchase Survey [Preview](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/post-purchase-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fpost-purchase-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fpost-purchase-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fpost-purchase-template%2F\&text=Post-Purchase%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fpost-purchase-template%2F\&title=Post-Purchase%20Survey%20Template) A completed order does not mean every step was easy. Buyers may have worked around a confusing field or an unexpected cost. Ask while the transaction is fresh, before delivery or product use becomes part of the story. ## When to use this post-purchase survey Use this short questionnaire immediately after a completed online purchase. It is for checkout feedback from buyers, not abandoned-cart research or a review of the product after use. SurveyLegend helps you turn recent transaction experiences into a focused improvement list. To explore why customers chose the product, use the [buying motivation ](https://www.surveylegend.com/survey-examples-templates/motivation-buying-experience/)questionnaire. **Create your post-purchase survey in SurveyLegend** A completed order does not mean every step was easy. Buyers may have worked around a confusing field or an unexpected cost. ## 7 questions for your post-purchase survey Use these seven questions as a starting point. Every field is optional. Choose one answer where choices are listed and leave irrelevant text fields blank. Respondent introduction:\ Think about the online purchase you just completed with this store. Please do not include payment details or account information. For help with your order, use the store's support contact. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Post-Purchase Survey 01 How easy was it to complete checkout? Choose one answer, or skip this question. Very difficult Somewhat difficult Neither difficult nor easy Somewhat easy Very easy 02 Before you placed the order, how clear was the total amount you would pay? Choose one answer, or skip this question. Very unclear Somewhat unclear Neither clear nor unclear Somewhat clear Very clear 03 Was your preferred payment method available? Choose one answer, or skip this question. Yes No I had no preference Not sure 04 Which step, if any, was hardest to complete? Choose one answer, or skip this question. Entering contact details Entering delivery details Choosing delivery options Entering payment details Reviewing the order Another step No step was difficult Not applicable 05 How clear was the confirmation that your order was placed? Choose one answer, or skip this question. Very unclear Somewhat unclear Neither clear nor unclear Somewhat clear Very clear I did not see a confirmation 06 What almost stopped you from completing this purchase, if anything? Share your answer, or skip this question. 07 What one change would make checkout easier next time? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to customize your post-purchase survey Keep the timing consistent, such as the order-confirmation stage. For digital products, remove delivery choices that do not apply. If you also want delivery or product feedback, send a separate questionnaire after customers have had that experience. Explain who will review these responses. Before sharing, try the questionnaire with a few intended respondents and clarify anything they interpret differently. If the store supports an order-confirmation survey, SurveyLegend's guide to [embedding a survey ](https://www.surveylegend.com/user-guide/embed-surveys-forms-website-blog/)explains how to place it on that page. ## Printable post-purchase survey template Use this printable post-purchase survey template when a buyer discusses a recently completed online checkout with your team. It gives people who prefer paper or are less comfortable online another way to respond. Include the same context, questions, and answer choices as the online version. Tell respondents where to return it and who will review it. Paper answers need separate review or manual entry; they are not automatically added to online responses. [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download PDF](https://www.surveylegend.com/downloads/survey-templates/post-purchase-template.pdf) Export post-purchase survey template as PDF ## AI prompt for your post-purchase survey Turn fresh checkout feedback into a clearer buying experience. The prompt below includes all seven questions and their response settings. Copy it, register for a free SurveyLegend account, and paste it into SurveyLegend's AI survey creation tool. Review the generated draft and add the context described in the prompt before sharing. AI prompt for your post-purchase survey [Use prompt directly in SurveyLegend](https://www.surveylegend.com/register/) Create a free account, then paste the copied prompt into SurveyLegend. Already have an account? [Sign in to create your post-purchase survey.](https://app.surveylegend.com/login/) ## How to use the answers Review checkout ease alongside the hardest step and open comments. Prioritize repeated, specific problems your team can inspect. Respondents are successful buyers, so their answers cannot explain why all nonbuyers left. Treat missing confirmations as a process to investigate rather than proof that an order failed. For a practical way to group checkout comments without losing their meaning, see SurveyLegend's guide to [organizing open-ended feedback ](https://www.surveylegend.com/how-to-analyze-survey-results/open-ended-data/). A [purchase-process study ](https://experts.umn.edu/en/publications/customization-of-the-online-purchase-process-in-electronic-retail/)examined product decision-making and transaction experience separately. This template applies that distinction by focusing on checkout, rather than mixing purchase motivation with later product satisfaction. ## Frequently asked questions ### When should I send a post-purchase survey? For this version, ask just after checkout while the transaction is fresh. Wait until after delivery or use for questions about those later experiences. ### Can this explain abandoned carts? Not by itself. Only people who completed a purchase can answer this version. Use a separate approach to learn from shoppers who did not buy. SurveyLegend's explanation of [sampling bias ](https://www.surveylegend.com/online-survey/survey-bias/)helps clarify why feedback from successful buyers cannot stand in for every shopper. ### Should I ask for payment information? No. Ask whether the process worked, not for card details or account credentials. Direct individual order problems to the store's support channel. Market Research and Analysis Survey Templates 1. 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People scroll through international news, wear clothes made on different continents, and dine on dishes from all over the world. It’s exciting, but it also ramps up the pressure on brands. With fierce competition, having a strong presence through a brand perception survey is more important than ever. It helps ensure your business stays relevant—not just now, but well into the next decade, whether you’re focused on local reach or global growth.](https://www.surveylegend.com/survey-examples-templates/brand-awareness-survey-template/) 5. [![Preview of the U.S. Demographics Survey demo showing its first question and response field](https://www.surveylegend.com/survey-template-media/previews/us-demographics-demo-preview.avif) U.S. Demographics Survey Template Market research & analysis This U.S. demographics survey template helps you describe the adults who respond to your research. Its six optional questions cover age, location, education, work, household size, and household income. 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