--- generated_by: surveylegend-page-markdown title: Price Testing Survey Template | SurveyLegend description: Explore reactions to one clearly described offer and price. Use this price testing survey template to understand value, objections, and purchase intent. canonical: https://www.surveylegend.com/survey-examples-templates/market-research-analysis/price-testing-template/ --- # Price Testing Survey Template This price testing survey template asks potential buyers to evaluate one clearly described offer at a stated price. Review perceived value, purchase intentions, and reasons for hesitation to identify pricing assumptions that need further testing. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/price-testing-template/#try-template) Preview on a device Show the desktop survey preview Show the tablet survey preview Show the mobile survey preview ![Price Testing Survey: first question and response field, desktop preview](https://www.surveylegend.com/survey-template-media/previews/price-testing-template-preview.avif) ![Price Testing Survey: first question and response field, tablet preview](https://www.surveylegend.com/survey-template-media/previews/price-testing-template-preview-tablet.avif) ![Price Testing Survey: first question and response field, mobile preview](https://www.surveylegend.com/survey-template-media/previews/price-testing-template-preview-mobile.avif) Price Testing Survey [Preview](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/price-testing-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fprice-testing-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fprice-testing-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fprice-testing-template%2F\&text=Price%20Testing%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fprice-testing-template%2F\&title=Price%20Testing%20Survey%20Template) Use this price testing survey template to understand how potential buyers react to a specific offer at a stated price. The questions cover offer clarity, perceived value, purchase intention, and reasons for hesitation. Create your version in SurveyLegend before deciding which pricing assumptions need a closer test. ## When to use this price testing survey Present the product or service, what is included, the currency, and whether the price is a one-time charge or recurring payment. Explain mandatory charges consistently so people judge the same offer. This questionnaire evaluates one price in context. It does not calculate an optimal price, estimate a demand curve, or prove how people will behave when paying. For a broader understanding of the audience and market, start with our [market research](https://www.surveylegend.com/survey-examples-templates/product-market-research-survey-template/) template. **Create your price testing survey in SurveyLegend** Use this price testing survey template to understand how potential buyers react to a specific offer at a stated price. The questions cover offer clarity, perceived value, purchase intention, and reasons for hesitation. ## 7 questions for your price testing survey Use these 7 questions as a starting point. All fields are optional; choose one answer where choices are listed. Leave an irrelevant open field blank. Respondent introduction:\ Review the offer card, including the price, currency, billing period, and what is included. Answer based on your own situation. This is research, not an order or payment. All questions are optional. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Price Testing Survey 01 How clear is what you would receive for the stated price? Choose one answer, or skip this question. Not at all clear Slightly clear Moderately clear Very clear Extremely clear 02 How relevant is this offer to a need you currently have? Choose one answer, or skip this question. Not at all relevant Slightly relevant Moderately relevant Very relevant Extremely relevant Not sure 03 How would you rate the value of the offer at the stated price? Choose one answer, or skip this question. Very poor value Somewhat poor value Neither poor nor good value Somewhat good value Very good value Not enough information 04 How likely would you be to purchase the offer at the stated price? Choose one answer, or skip this question. Very unlikely Somewhat unlikely Neither likely nor unlikely Somewhat likely Very likely Not enough information 05 What is the main reason you might hesitate? Choose one answer, or skip this question. The price What is included Uncertainty about quality The payment or commitment terms I do not need the offer Another reason I would not hesitate 06 What would you use or buy instead, if anything? Share your answer, or skip this question. 07 What information would help you judge this offer more confidently? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## How to customize your price testing survey Prepare one offer card with the exact price and terms before sharing. Avoid framing the price as a discount unless the comparison is genuine and relevant to the test. Ask people who could reasonably buy the offer. If you want to compare prices, plan separate comparable test groups and decide how results will be interpreted before collecting responses; simply averaging answers from different offers can hide what caused the difference. Before sharing widely, try the questions with a few people from the intended audience and clarify anything they interpret differently. ## Printable price testing survey template Use this printable price testing survey template during a product or service research interview. It includes the same questions and space to write, giving people who prefer paper or are less comfortable online another way to take part. SurveyLegend helps you offer both formats. Tell respondents where to return the completed form and who will review it. Paper answers need a separate review or manual entry process; they are not automatically added to online responses. [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download PDF](https://www.surveylegend.com/downloads/survey-templates/price-testing-template.pdf) Export price testing survey template as PDF ## AI prompt for a price testing survey Test the offer and its price together before assuming what customers will pay. The full prompt below specifies your price testing survey, including all 7 questions and response settings. Copy it, register for a free SurveyLegend account, and paste it into SurveyLegend’s AI survey creation tool. Review the result and add your organization’s details before sharing. AI prompt for a price testing survey [Use prompt directly in SurveyLegend](https://www.surveylegend.com/register/) Create a free account, then paste the copied prompt into SurveyLegend. Already have an account? [Sign in to create your price testing survey.](https://app.surveylegend.com/login/) ## Separate price objections from offer problems Check offer comprehension first. Read perceived value and purchase intention alongside the main hesitation and stated alternatives. Someone may reject the offer because they do not need it, not because the price is too high. Keep those reasons separate. Use the findings to refine the offer or plan a more controlled pricing study, and compare stated intentions with real commercial evidence before making a pricing decision. ## Frequently asked questions ### Will this tell me the best price? No. It collects reactions to one offer and price. A pricing decision also needs costs, positioning, alternatives, and evidence about real purchasing behavior. ### Can I use it for a subscription? Yes. Show the billing interval, commitment, included service, and any mandatory charges clearly. Do not mix monthly and annual prices without explaining the difference. ### Is this a Van Westendorp survey? No. It does not collect the four price thresholds used in that approach. It is a straightforward offer-and-price feedback questionnaire. Market Research and Analysis Survey Templates 1. 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People scroll through international news, wear clothes made on different continents, and dine on dishes from all over the world. It’s exciting, but it also ramps up the pressure on brands. With fierce competition, having a strong presence through a brand perception survey is more important than ever. It helps ensure your business stays relevant—not just now, but well into the next decade, whether you’re focused on local reach or global growth.](https://www.surveylegend.com/survey-examples-templates/brand-awareness-survey-template/) 5. [![Preview of the U.S. Demographics Survey demo showing its first question and response field](https://www.surveylegend.com/survey-template-media/previews/us-demographics-demo-preview.avif) U.S. Demographics Survey Template Market research & analysis This U.S. demographics survey template helps you describe the adults who respond to your research. Its six optional questions cover age, location, education, work, household size, and household income. 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