--- generated_by: surveylegend-page-markdown title: Shopper Insights Survey Template | SurveyLegend description: Explore seven shopper insights questions about one recent store trip, from trip goal to finding and choosing items. Create the survey in SurveyLegend. canonical: https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopper-insights-template/ --- # Shopper Insights Survey Template Find out what happened on a real shopping trip. This shopper insights survey template asks adults what they meant to buy, what they found and where their plans changed in one named store. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopper-insights-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/shopper-insights-template-background.avif) **SurveyLegend** 1 / 7 Shopper Insights Survey What was the main goal of that store visit? Buy a specific item Stock up on routine items Browse a category +4 more answer choices Next → Shopper Insights Survey [Preview](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopper-insights-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fshopper-insights-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fshopper-insights-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fshopper-insights-template%2F\&text=Shopper%20Insights%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fshopper-insights-template%2F\&title=Shopper%20Insights%20Survey%20Template) Find out what happened on a real shopping trip. This shopper insights survey template asks adults what they meant to buy, what they found and where their plans changed in one named store. A shopper may enter with a list and leave with a substitute, an extra item or neither. SurveyLegend helps retail teams ask about a recent trip in enough detail to improve the shelf, information and route to a decision. ## When to use this template Invite adults who recently visited the same store and specify a short recall window, such as the past seven days. For a store-service problem, use the [retail feedback ](https://www.surveylegend.com/survey-examples-templates/retail-customer-feedback-survey-template/)template; this questionnaire focuses on the trip and choices rather than rating staff. For broad market questions before a trip, use [target market ](https://www.surveylegend.com/survey-examples-templates/target-market-analysis-survey-template/)research. **Create your shopper insights survey in SurveyLegend** A shopper may enter with a list and leave with a substitute, an extra item or neither. SurveyLegend helps retail teams ask about a recent trip in enough detail to improve the shelf, information and route to a decision. ## 7 questions for your shopper insights survey Think about your most recent visit to the named store in the past seven days. Choose the closest answer; skip anything you cannot remember. Do not include payment details. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Shopper Insights Survey 01 What was the main goal of that store visit? Choose one answer, or skip this question. Buy a specific item Stock up on routine items Browse a category Compare prices or options Pick up an order Another goal Not sure 02 Before arriving, how specific was your shopping plan? Choose one answer, or skip this question. Exact products listed Categories planned but brands open General need in mind No plan Cannot remember 03 Where did you first look for information about an item on this trip? Choose one answer, or skip this question. Before visiting online Store app or website in store Shelf sign or label Store employee Product packaging I did not need information Something else 04 Did you find the item or category you came for? Choose one answer, or skip this question. Yes, the exact item Yes, a suitable alternative No I came to browse Cannot remember 05 What most affected your final choice on this visit? Choose one answer, or skip this question. Availability Price or promotion Product information Familiar brand Shelf location Advice from someone I did not choose an item Something else 06 Did you buy anything that was not part of your original plan? Choose one answer, or skip this question. Yes No I had no original plan Prefer not to say Cannot remember 07 What specific point in the trip could the store make clearer or easier? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## Customize your shopper insights survey Name the store and date window. Ask soon after the trip and retain the “came to browse,” “did not choose” and “cannot remember” paths. A self-report does not prove what someone bought; compare grouped responses with inventory and observable store conditions before changing displays. ## Printable shopper insights survey Provide the identical seven optional questions and open-answer space for intercept research at a store exit. Keep participation voluntary, explain the purpose and avoid collecting transaction or payment identifiers. ![First page of the printable Shopper Insights Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/shopper-insights-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download Shopper Insights Survey Template (PDF)](https://www.surveylegend.com/downloads/survey-templates/shopper-insights-survey-template.pdf) Export shopper insights survey as PDF ## Create your shopper insights survey with AI Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing. Create your shopper insights survey with AI [](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. Already have an account? [Sign in](https://app.surveylegend.com/login/) to create your shopper insights survey. ## How to use the answers Group trip goals before interpreting choice factors; a browsing visit has a different starting point from a list-based errand. Examine reported substitutions alongside shelf availability. Treat unplanned purchases as recalled reports, not verified transaction data or proof of an in-store campaign effect. Bell, Corsten and Knox examined trip-level factors in retail buying with panel data. Their university-hosted abstract identifies shoppers' “overall trip goals, store-specific shopping objectives, and prior marketing exposures” as preshopping factors. That supports asking about purpose before asking about the final choice; it does not validate these seven SurveyLegend questions or establish a causal effect for one store. Source: [Bell et al. (2011) ](https://research.tilburguniversity.edu/en/publications/from-point-of-purchase-to-path-to-purchase-how-pre-shopping-facto/). ## Frequently asked questions ### When should this survey be sent? Soon after a named store visit, within a short window that shoppers can remember. State the period clearly. ### Does it show actual purchasing behavior? No. Responses describe remembered plans and decisions. Use transaction and stock records separately when needed. ### How is this different from retail customer feedback? This version follows one shopping trip from its goal to product discovery and choice. A retail service form asks about the overall customer experience. Market Research and Analysis Survey Templates 1. 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