--- generated_by: surveylegend-page-markdown title: Shopping Behavior Survey Template | SurveyLegend description: Map a recent shopping journey across discovery, comparison, channels, purchase, influences, and friction with this SurveyLegend template. Start free. canonical: https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopping-behavior-template/ --- # Shopping Behavior Survey Template Use this shopping behavior survey to reconstruct one recent shopping journey. Seven optional questions cover discovery, channels used before deciding, purchase location, the strongest influence, planning and the friction that almost changed the decision. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopping-behavior-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/shopping-behavior-template-background.avif) **SurveyLegend** 1 / 7 Shopping Behavior Survey What product or type of product were you shopping for? Your answer… Next → Shopping Behavior Survey [Preview](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopping-behavior-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fshopping-behavior-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fshopping-behavior-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fshopping-behavior-template%2F\&text=Shopping%20Behavior%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fshopping-behavior-template%2F\&title=Shopping%20Behavior%20Survey%20Template) Use this shopping behavior survey to reconstruct one recent shopping journey. Seven optional questions cover discovery, channels used before deciding, purchase location, the strongest influence, planning and the friction that almost changed the decision. ## Follow One Journey From Discovery to Decision General questions about “how you shop” invite guesses and averages. Ask respondents to think about their most recent relevant purchase during a defined period. A concrete journey makes it easier to connect discovery, comparison channels, the final purchase or abandonment and the reason the path changed. ## Research Context for Omnichannel Shopping Retail journeys can cross physical and digital channels. Juaneda-Ayensa and colleagues write, “More and more channels are emerging, causing consumers to change their habits and shopping behavior.” Their study tested an omnichannel model with 628 Spanish Zara customers. Read the [omnichannel study ](https://pubmed.ncbi.nlm.nih.gov/27516749/). Its findings make channel sequence worth asking about, but a fashion sample in one country cannot describe every shopper or prove what caused a purchase. **Create your shopping behavior survey in SurveyLegend** General questions about “how you shop” invite guesses and averages. Ask respondents to think about their most recent relevant purchase during a defined period. ## 7 Shopping Behavior Survey Questions Ask respondents to recall one purchase journey within a period that fits the category. Every question is optional. Include people who considered but did not buy so the survey captures friction and abandonment instead of only successful transactions. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Shopping Behavior Survey 01 What product or type of product were you shopping for? Share your answer, or skip this question. 02 Where did you first notice the need or product? Choose one answer, or skip this question. In a physical store A search engine A retailer website or app An online marketplace Social media A recommendation from someone An advertisement Somewhere else I do not remember 03 Which channels did you use before deciding? Choose the options that apply, or skip this question. Retailer website Retailer app Physical store Online marketplace Social media Review or comparison site Conversation with another person None of these 04 Where did the journey end? Choose one answer, or skip this question. Purchased on a retailer website or app Purchased in a physical store Purchased on an online marketplace Purchased through social media Purchased by phone or another channel Did not purchase 05 What had the greatest influence on your final decision? Choose one answer, or skip this question. Price or promotion Product availability Product information Ratings or reviews Convenience or delivery Return policy Previous experience Another factor I did not decide 06 Which statement best describes the purchase? Choose one answer, or skip this question. I planned it before I started looking I decided while comparing options It was mostly an impulse purchase I needed a replacement urgently I did not purchase 07 What friction, if any, almost stopped you or changed your decision? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## Adapt the Journey to Your Category Name the product category and recall period in the introduction. Keep channel choices mutually understandable, add only channels customers can actually use and retain “another channel.” If repeat purchases are frequent, ask about the latest one; for infrequent purchases, use a longer period but expect weaker recall. Do not collect payment details, order numbers or account credentials. ## Printable Shopping Behavior Survey Template The printable form should preserve the seven questions and allow multiple selections for channels used before deciding. Add the product category, recall period and return instructions. Paper answers require separate coding and manual review; they are not automatically linked to online responses. ![First page of the printable Shopping Behavior Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/shopping-behavior-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download the shopping behavior survey PDF](https://www.surveylegend.com/downloads/survey-templates/shopping-behavior-survey-template.pdf) Export Shopping Behavior Survey Template as PDF ## AI Prompt for a Shopping Behavior Survey Use this exact specification in SurveyLegend, then compare the created survey with the source before sharing it. ## Shopping Behavior Survey Creation Prompt AI Prompt for a Shopping Behavior Survey [](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. Create a free account, then paste the copied prompt into SurveyLegend. Already have an account? [Sign in](https://app.surveylegend.com/login/) to build the survey. ## Map Paths Without Overclaiming Create simple journey groups: discovery source, channels used, endpoint and main influence. Separate purchasers from non-purchasers before comparing friction. Multiple-choice channel counts show touchpoints mentioned, not a sequence unless you ask a follow-up. Self-reported answers can be affected by recall and should not be treated as verified clickstream or transaction data. Compare survey patterns with available operational evidence before changing a channel strategy. ## Frequently asked questions ### Is this the same as a customer satisfaction survey? No. This questionnaire maps how a shopping decision unfolded. A satisfaction survey evaluates the experience after using a product, service or transaction. ### What recall period should the survey use? Choose the shortest period likely to include enough relevant journeys. Days or weeks may suit frequent purchases; larger purchases may require a longer window and a stronger recall warning. ### Can responses estimate market share? Not by themselves. Market-share estimates need an appropriate sampling frame, category definition and often external sales data. This template is designed for journey patterns and research hypotheses. Market Research and Analysis Survey Templates 1. [![Preview of the Product Market Research Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-product-market-research-survey-template-survey-preview.avif) Product Survey Template Market research & analysis Every time a new product is going to be launched on the market, the producers should make sure that it is going to be well-received by the consumers who are going to use it. Therefore, doing fundamental pre-launch market research is always an inevitable must. 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People scroll through international news, wear clothes made on different continents, and dine on dishes from all over the world. It’s exciting, but it also ramps up the pressure on brands. With fierce competition, having a strong presence through a brand perception survey is more important than ever. It helps ensure your business stays relevant—not just now, but well into the next decade, whether you’re focused on local reach or global growth.](https://www.surveylegend.com/survey-examples-templates/brand-awareness-survey-template/) 5. [![Preview of the U.S. Demographics Survey demo showing its first question and response field](https://www.surveylegend.com/survey-template-media/previews/us-demographics-demo-preview.avif) U.S. Demographics Survey Template Market research & analysis This U.S. demographics survey template helps you describe the adults who respond to your research. Its six optional questions cover age, location, education, work, household size, and household income. 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[![Preview of the Business Demographic Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/business-demographic-template-preview.avif) Business Demographic Survey Template Market research & analysis A buyer survey can sound decisive while overrepresenting one type of organization. SurveyLegend helps researchers collect a small set of business characteristics and report whose answers they actually received.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/business-demographic-template/) 11. [![Preview of the Buyer Persona Research Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/buyer-persona-template-preview.avif) Buyer Persona Research Survey Template Market research & analysis Send this seven-question survey soon after a completed purchase, while the decision journey is still reasonably easy to recall. 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[![Preview of the Digital Marketing Channel Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/digital-marketing-template-preview.avif) Digital Marketing Channel Survey Template Market research & analysis A digital marketing survey should ask customers about discovery, evaluation and preferred contact separately. It is not a performance report from campaign analytics. Explore related market research and customer surveys.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/digital-marketing-template/) 16. [![Preview of the Employer Labor Market Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/labor-market-template-preview.avif) Employer Labor Market Survey Template Market research & analysis An open position and a recent hire tell different stories. A business may have filled several jobs last month and still have vacancies today. Ask about both before planning employer outreach or discussing training needs.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/labor-market-template/) 17. [![Preview of the Market Potential Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/market-potential-template-preview.avif) Market Potential Survey Template Market research & analysis This survey is a directional needs check for one product concept and market. It cannot estimate total addressable market from a convenience sample. Related SurveyLegend material: product testing and market research.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/market-potential-template/) 18. [![Preview of the Online Shopping Attitudes Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/online-shopping-attitudes-template-preview.avif) Online Shopping Attitudes Survey Template Market research & analysis Someone may enjoy browsing online but still want to see a product in person before buying it. Another shopper may value speed more than discovery. This SurveyLegend example helps retail researchers separate those attitudes instead of treating every online visit as an unfinished purchase.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/online-shopping-attitudes-template/) 19. [![Preview of the Path to Purchase Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/path-to-purchase-template-preview.avif) Path to Purchase Survey Template Market research & analysis The place a customer paid is only one part of the buying journey. This SurveyLegend questionnaire asks about the earlier need, information search and comparison so you can understand what a receipt alone cannot explain.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/path-to-purchase-template/) 20. [![Preview of the Shopper Insights Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/shopper-insights-template-preview.avif) Shopper Insights Survey Template Market research & analysis A shopper may enter with a list and leave with a substitute, an extra item or neither. SurveyLegend helps retail teams ask about a recent trip in enough detail to improve the shelf, information and route to a decision.](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/shopper-insights-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. [Get started for free ](https://app.surveylegend.com/register/)[Book a demo](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/) Academic research survey ### Ready to collect better research data? Create academic surveys and questionnaires from ready-made templates. 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