--- generated_by: surveylegend-page-markdown title: U.S. Demographics Survey Template | SurveyLegend description: Understand your U.S. audience with optional questions about age, location, education, work, and household size. Create your survey with SurveyLegend. canonical: https://www.surveylegend.com/survey-examples-templates/market-research-analysis/us-demographics-template/ --- # U.S. Demographics Survey Template [Create your survey ](https://app.surveylegend.com/register/)[Try the survey](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/us-demographics-template/#try-template) Preview on a device Show the desktop survey preview Show the tablet survey preview Show the mobile survey preview ![U.S. Demographics Survey: first question and response field, desktop preview](https://www.surveylegend.com/survey-template-media/previews/us-demographics-demo-preview.avif) ![U.S. Demographics Survey: first question and response field, tablet preview](https://www.surveylegend.com/survey-template-media/previews/us-demographics-demo-preview-tablet.avif) ![U.S. Demographics Survey: first question and response field, mobile preview](https://www.surveylegend.com/survey-template-media/previews/us-demographics-demo-preview-phone.avif) U.S. Demographics Survey [Preview](https://www.surveylegend.com/survey-examples-templates/market-research-analysis/us-demographics-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fus-demographics-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fus-demographics-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fus-demographics-template%2F\&text=U.S.%20Demographics%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmarket-research-analysis%2Fus-demographics-template%2F\&title=U.S.%20Demographics%20Survey%20Template) This U.S. demographics survey template helps you describe the adults who respond to your research. Its six optional questions cover age, location, education, work, household size, and household income. Choose the characteristics that serve your research question, then create your questionnaire with SurveyLegend. ## Choose Demographic Questions for a Specific Decision Use this example when you need context about the people answering a customer, audience, or market research survey. Decide how each characteristic will be used before collecting it. If you will not use household income to answer the research question, remove that item. This version is designed for adults in the United States. It is an original audience questionnaire, not an official Census form or a nationally representative study. **Get to know the people who respond.** Choose demographic questions that fit your research purpose and audience. Create your own demographics survey with SurveyLegend and start for free. ## 6 Optional U.S. Demographic Questions The example uses age bands, a state or territory field, education categories, employment status, household size, and income bands in U.S. dollars. Every question can be skipped. Keep “Prefer not to answer” separate from substantive responses when reviewing the results. Household income is defined as the combined income of household members before taxes during the previous calendar year. Keep that definition visible so respondents are answering the same question. Try the survey ## A little feedback. A clearer picture. Explore this 6-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 6 ### U.S. Demographics Survey 01 Which age group are you in? Choose one answer, or skip this question. 18–24 25–34 35–44 45–54 55–64 65 or older Prefer not to answer 02 In which U.S. state or territory do you currently live? You may leave this blank. Share your answer, or skip this question. 03 What is the highest level of education you have completed? Choose one answer, or skip this question. Less than a high school diploma High school diploma or equivalent Some college, no degree Trade or vocational qualification Associate degree Bachelor's degree Master's degree Professional or doctoral degree Another qualification Prefer not to answer 04 Which best describes your main employment status? Choose one answer, or skip this question. Employed by an organization Self-employed Not employed and looking for work Not employed and not looking for work Student Retired Another status Prefer not to answer 05 How many people, including you, usually live in your household? Choose one answer, or skip this question. 1 2 3 4 5 6 or more Prefer not to answer 06 What was your household's combined income before taxes during the previous calendar year, in U.S. dollars? Choose one answer, or skip this question. Less than $25,000 $25,000–$49,999 $50,000–$74,999 $75,000–$99,999 $100,000–$149,999 $150,000 or more Not sure Prefer not to answer #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## Match the Categories to Your Audience Use adult age bands that fit your intended comparisons without creating tiny groups. A state or territory field can provide useful geographic context without asking for a street address. Replace the free-text field with your verified list of locations if consistent categories are needed. Education and employment choices should fit the audience you are surveying. If your research requires comparison with an external dataset, match its definitions, response categories, reference period, and population before making that comparison. Do not assume similarly named variables mean the same thing. Choose questions by the comparison you need. For example, a local adult-learning survey might need age band and education but have no use for household income. Remove the income item in that case. This is a short respondent-profile questionnaire; it does not include every demographic characteristic or reproduce a federal instrument. If race, ethnicity, gender, or another characteristic is essential to your research, define its purpose and review suitable wording and categories before adding it. ## Printable U.S. demographics survey template Use this printable U.S. demographics survey template to collect answers from people who prefer paper or are less comfortable with online forms. Offer adults a paper questionnaire when collecting respondent information in person or when they prefer to answer offline. Download the PDF, print the 6-question questionnaire, and provide copies for people to complete by hand. It includes the same core questions as the online template, with space for written answers. Online or on paper, SurveyLegend helps you give your audience a way to respond that works for them. [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download PDF](https://www.surveylegend.com/downloads/survey-templates/us-demographics-template.pdf) Export U.S. demographics survey template as PDF ## AI prompt for a U.S. demographics survey Create a U.S. demographics survey in SurveyLegend with questions about age, location, education, employment, household size, and income. This prompt includes six questions and their answer choices. Register for a free account to use it in SurveyLegend, then review and customize your survey before sharing it. U.S. Demographics Survey creation prompt [Use prompt directly in SurveyLegend](https://www.surveylegend.com/register/) Create a free account, then paste the copied prompt into SurveyLegend. Already have an account? [Sign in to create your U.S. demographics survey.](https://app.surveylegend.com/login/) ## Describe Respondents Without Overstating the Findings Count valid answers separately for each question because optional items can have different response totals. Report skipped answers and “Prefer not to answer” separately. For example, the share in an age band should use the people who provided an age-band answer as its denominator, with that basis clearly stated. Your results describe the people who responded. They do not automatically describe all U.S. adults or all of your customers. Check who was invited and who participated before making wider claims. Avoid reporting combinations of characteristics that could single out an individual. For example, suppose 80 people complete the survey, 60 provide an age band, and 18 of those select ages 35–44. Report 30% of respondents who answered the age question, alongside the 60-answer base and the 20 who did not provide an age band. Do not describe that as 30% of all survey participants. ## Frequently asked questions ### Do I need to include every demographic question? No. Include only the characteristics needed for your research. Asking fewer relevant questions can make the purpose easier to explain and reduce the amount of personal information you need to manage. ### Does this template use official Census categories? No. The questions are an editable starting point for an adult audience study. If you need an official comparison, use the relevant dataset's exact definitions and check that your collection method supports the intended analysis. ### Is this the right template for a local community survey? Choose the questionnaire by the decision you need to make. This example describes a research audience. Our [citizen demographic survey ](https://www.surveylegend.com/survey-examples-templates/citizen-demographic-survey-template/)template is the related starting point for understanding a local community. Market Research and Analysis Survey Templates 1. [![Preview of the Product Market Research Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-product-market-research-survey-template-survey-preview.avif) Product Survey Template Market research & analysis Every time a new product is going to be launched on the market, the producers should make sure that it is going to be well-received by the consumers who are going to use it. Therefore, doing fundamental pre-launch market research is always an inevitable must. 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[![Preview of the Target Market Analysis Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-target-market-analysis-survey-template-survey-preview.avif) Target Market Analysis Survey Template Market research & analysis Every smart marketing consultant needs the right tools to dive deep into a client’s target market—and that starts with asking the right questions. Whether you are offering professional services to others or trying to understand your audience, you need reliable insights to shape strategy.](https://www.surveylegend.com/survey-examples-templates/target-market-analysis-survey-template/) 4. [![Preview of the Brand Awareness Survey Template](https://www.surveylegend.com/survey-template-media/previews/template-brand-awareness-survey-template-survey-preview.avif) Brand Awareness Survey Template Market research & analysis These days, we live in a global economy. People scroll through international news, wear clothes made on different continents, and dine on dishes from all over the world. It’s exciting, but it also ramps up the pressure on brands. With fierce competition, having a strong presence through a brand perception survey is more important than ever. It helps ensure your business stays relevant—not just now, but well into the next decade, whether you’re focused on local reach or global growth.](https://www.surveylegend.com/survey-examples-templates/brand-awareness-survey-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. [Get started for free ](https://app.surveylegend.com/register/)[Book a demo](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/) Academic research survey ### Ready to collect better research data? Create academic surveys and questionnaires from ready-made templates. 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Build your questionnaire in SurveyLegend and test the wording with people from the intended audience. [*Self-serve* Start free Create your first survey in minutes **Start free** ](https://app.surveylegend.com/register/)[*Guided help* Book a demo Talk with a SurveyLegend expert and choose the right plan. **Book a demo**](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/)