--- generated_by: surveylegend-page-markdown title: Online Content Strategy Survey Template | SurveyLegend description: Learn which questions your audience needs answered, how much detail helps, and which formats fit. Plan useful online content with seven survey questions. canonical: https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/online-content-strategy-template/ --- # Online Content Strategy Survey Template Plan content around questions people actually need answered. This online content strategy survey helps you identify the next useful topic, its level of detail, and a practical format. [Try this template ](https://app.surveylegend.com/register/)[Preview template](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/online-content-strategy-template/#try-template) Preview on a device Show the desktop survey layout Show the tablet survey layout Show the mobile survey layout ![](https://www.surveylegend.com/survey-template-media/demo-backgrounds/online-content-strategy-template-background.avif) **SurveyLegend** 1 / 7 Online Content Strategy Survey What question about this subject would you most like a useful piece of content to answer? Your thoughts… Next → Online Content Strategy Survey [Preview](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/online-content-strategy-template/#try-template) Share [Facebook ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmedia-entertainment-surveys%2Fonline-content-strategy-template%2F)[LinkedIn ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmedia-entertainment-surveys%2Fonline-content-strategy-template%2F)[X ](https://x.com/intent/tweet?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmedia-entertainment-surveys%2Fonline-content-strategy-template%2F\&text=Online%20Content%20Strategy%20Survey%20Template)[Reddit](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.surveylegend.com%2Fsurvey-examples-templates%2Fmedia-entertainment-surveys%2Fonline-content-strategy-template%2F\&title=Online%20Content%20Strategy%20Survey%20Template) Plan content around questions people actually need answered. This online content strategy survey helps you identify the next useful topic, its level of detail, and a practical format. A popular format is not a content strategy on its own. First find the question your audience is trying to answer; then decide whether a short explanation, comparison, example, or walkthrough would help. Use this seven-question SurveyLegend template before building the next editorial plan. ## When to use this online content strategy survey Invite people from the intended audience, including occasional readers, before choosing the next set of articles or resources. Name one subject area so responses do not drift between unrelated interests. The survey asks what to create next, not whether a visitor completed a task today. Use SurveyLegend's [website feedback ](https://www.surveylegend.com/survey-examples-templates/technology-digital-experience-surveys/website-feedback-template/)template for that separate question. A 1999 paper by Iain Middleton, Mike McConnell, and Grant Davidson proposed a university website model beginning with “identifying who the site is serving.” Its abstract describes website analysis and a literature review, not a test of modern content formats. The [university website study ](https://journals.sagepub.com/doi/10.1177/016555159902500306)supports the audience-first framing here; it does not establish current search-ranking factors or validate this questionnaire. **Create your online content strategy survey in SurveyLegend** A popular format is not a content strategy on its own. First find the question your audience is trying to answer; then decide whether a short explanation, comparison, example, or walkthrough would help. ## Seven questions for your online content strategy survey Use the seven questions below. Every field is optional and always visible. Select one answer where choices are listed; leave any irrelevant written answer blank. Respondent introduction:\ Think about the subject named above and information that would be useful to you in the next month. All questions are optional. Describe your own needs without including account details, confidential work or other people's personal information. Try the survey ## A little feedback. A clearer picture. Explore this 7-question example at your own pace. Every question is optional. Preview on a device Show the survey at full desktop width Resize the survey to a tablet-width preview Resize the survey to a mobile preview with scrolling inside the frame Choose a look Use Classic: a white survey card over the background photo Use Light: dark text over a light tint covering the background photo Use Dark: light text over a dark tint covering the background photo SurveyLegend demo Question 1 of 7 ### Online Content Strategy Survey 01 What question about this subject would you most like a useful piece of content to answer? Share your answer, or skip this question. 02 What would that answer help you do? Choose one answer, or skip this question. Understand the basics Complete a practical task Compare available options Make a decision Explain the subject to someone else Keep up with a change Something else Not sure 03 How much background do you already have in this subject? Choose one answer, or skip this question. I am new to it I know a little I use it occasionally I work with it regularly My experience varies by topic Prefer not to say 04 What depth of explanation would help most with your question? Choose one answer, or skip this question. A quick answer with key points A step-by-step walkthrough A detailed explanation with examples An in-depth discussion with sources Not sure 05 Which format would you be most likely to use for this question? Choose one answer, or skip this question. Written article Checklist or worksheet Short video with captions Audio with a transcript Worked example or demonstration Another format No preference 06 What most often makes content on this subject difficult for you to use? Choose one answer, or skip this question. Too much unexplained terminology Too little practical detail Too much information to sort through Examples do not fit my situation Sources or dates are unclear The format is difficult to access Another difficulty No particular difficulty 07 What would make a new resource on this subject worth saving or returning to? Share your answer, or skip this question. #### One last look Review your answers before submitting this demo. 0 answered #### Thank you for trying the survey! You’ve tried the template from the respondent’s side. Make it your own with SurveyLegend. [Create your own survey](https://www.surveylegend.com/register/) Checking submission availability… This is a demo. We count starts and submissions only. Your answers stay in your browser and are never sent or saved. **—**Starts **—**Submissions Activity is temporarily unavailable. ## Customize your online content strategy survey Keep the first question open so the editor's preferred topics do not determine every answer. SurveyLegend's article on [open-ended questions ](https://www.surveylegend.com/survey-questions/how-to-use-open-ended-questions-on-surveys/)explains how written answers can reveal needs that fixed choices miss. Do not insert your planned article titles before this question if you want unprompted needs. Use a subject the audience recognizes, such as maintaining a community garden rather than sustainability in general. Keep depth separate from format: a reader can want detailed text or a concise video. If a format is unrealistic for the publisher, remove it before sharing rather than suggesting it will be produced. ## Printable online content strategy survey Use the blank questionnaire in an audience workshop or community discussion, allowing people to answer before hearing others' ideas. Provide a return tray or named editor and explain how suggestions will be reviewed. Record paper answers separately before combining themes with online responses; SurveyLegend does not automatically import handwritten forms. ![First page of the printable Online Content Strategy Survey Template with questions and answer spaces](https://www.surveylegend.com/survey-template-media/pdf-previews/online-content-strategy-template-pdf-preview.avif) [![](https://www.surveylegend.com/user-guide-media/icons/download-pdf.svg) Download online content strategy survey PDF](https://www.surveylegend.com/downloads/survey-templates/online-content-strategy-survey-template.pdf) Export online content strategy survey as PDF ## AI prompt for your online content strategy survey Plan your next content cycle around audience questions, practical tasks, and usable formats. Copy this prompt into an AI assistant to draft the questions. Review the draft, then build and customize the survey in SurveyLegend before sharing. ## Create a online content strategy survey AI prompt for your online content strategy survey [](https://www.surveylegend.com/register/) Copy the prompt into an AI assistant to draft the questions, then build your survey in SurveyLegend. Already have an account? [Sign in](https://app.surveylegend.com/login/) to create your survey. ## How to interpret your online content strategy survey responses Group the first answers by the question being asked, not just repeated keywords. Read each alongside its intended task and starting knowledge. A beginner comparing options may need a different article from a regular practitioner troubleshooting a step, even if both mention the same topic. Create a small set of candidate briefs with a reader question, necessary detail, example and delivery format. Check whether a suitable existing resource can be improved before commissioning a new page. Treat format choices as stated preferences, not proof people will consume or share the finished content. Report whose needs you heard, which groups may be missing, and what the publisher chose to address. ## Frequently asked questions ### Will this survey choose SEO keywords? No. It collects audience questions, tasks, preferences and barriers. Those findings can inform briefs, but search demand, existing coverage and query ownership need separate research. ### Should I list planned topics in the first question? Keep it open when you want unprompted needs. A separate concept or topic-choice poll is better when you already have a fixed shortlist and need people to choose among it. ### Does the most popular format have to be produced? No. Consider the task, accessibility, production capacity and existing resources alongside preferences. Tell the audience how priorities will be chosen rather than promising every requested format. Media & Entertainment Survey Templates 1. [![Preview of the Blogging Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/blogging-template-preview.avif) Blogging Survey Template Media & entertainment A blogging survey helps an editor or community organizer understand the people doing the writing. This version asks about one blog, recent publishing activity, and the support a contributor would find useful next. Send it before planning workshops, editorial check-ins, or shared resources. Keep the writer’s purpose in view: a personal journal and a business blog may need very different support.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/blogging-template/) 2. [![Preview of the Book Feedback Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/book-template-preview.avif) Book Feedback Survey Template Media & entertainment A book feedback survey collects reactions to a specific manuscript, rather than asking about general reading preferences. Send this questionnaire after beta readers have had time to read the agreed version. The seven optional questions cover reading progress, clarity, pacing, character decisions, and passages worth reviewing. Readers who did not finish can still explain their experience of the portion they read.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/book-template/) 3. [![Preview of the Celebrity Endorsements Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/celebrity-endorsements-template-preview.avif) Celebrity Endorsements Survey Template Media & entertainment Show one neutral concept card to the intended adult audience. In the demo, imagine a fictional well-known performer promoting a reusable bottle; it is not an actual endorsement. Ask how familiar respondents are with the spokesperson, whether the pairing makes sense, what it says about the brand, and what worries them. A response is feedback on this concept, not evidence that anyone has signed a deal or would buy the product. Kamins and Gupta's 1994 experiment varied spokesperson type and product–spokesperson congruence. Its abstract reports more favorable believability and product attitudes under greater congruence; the authors describe the question as “the fit or congruence between image type and the product advertised.” Read the study abstract. That controlled design is not a validation of this seven-question SurveyLegend example, and its effects should not be treated as a forecast for a current campaign.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/celebrity-endorsements-template/) 4. [![Preview of the Choir Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/choir-template-preview.avif) Choir Survey Template Media & entertainment A strong performance does not mean every singer had the same rehearsal experience. Ask about musical challenge, practical support, and attendance separately so the next change addresses the right problem.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/choir-template/) 5. [![Preview of the Community Movie Night Theme Poll Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/community-movie-night-theme-poll-template-preview.avif) Community Movie Night Theme Poll Template Media & entertainment A useful movie-night poll does more than ask for a favorite genre. Organizers also need to know who may attend, which audience the event should suit, whether the setting works, and what could keep people away. This template supports one named community event using theme options the organizer has already cleared. It does not select a copyrighted title, secure screening rights, register attendance, or survey children.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/community-movie-night-theme-poll-template/) 6. [![Preview of the Dance Studio Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/dance-studio-template-preview.avif) Dance Studio Survey Template Media & entertainment A dancer may enjoy the class but struggle to book it, or find a welcoming studio while needing a different pace. This SurveyLegend questionnaire separates those experiences. It focuses on the service around recreational dance, without grading technique or asking about a dancer's body.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/dance-studio-template/) 7. [![Preview of the Gaming Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/gaming-template-preview.avif) Gaming Survey Template Media & entertainment Players can enjoy the same game for different reasons. One wants a challenge, another wants time with friends, and another wants to explore. This SurveyLegend template connects those preferences with a specific game and a recent period so a team can choose what to investigate next.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/gaming-template/) 8. [![Preview of the Magazine Reader Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/magazine-reader-template-preview.avif) Magazine Reader Survey Template Media & entertainment An overall rating cannot tell an editor whether a feature helped readers, whether a section was overlooked, or what was missing. This SurveyLegend questionnaire asks readers to connect their reactions to a named issue. The answers can guide a content brief or a clearer way to present the next edition.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/magazine-reader-template/) 9. [![Preview of the Media Usage Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/media-usage-template-preview.avif) Media Usage Survey Template Media & entertainment A person who listens to a podcast while commuting may want something different from someone reading a long article at home. This SurveyLegend questionnaire connects a recent media format with its purpose and setting. It gives you a focused starting point for deciding what content to develop or investigate next.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/media-usage-template/) 10. [![Preview of the Movie and TV Viewing Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/movie-tv-viewing-template-preview.avif) Movie and TV Viewing Survey Template Media & entertainment People may answer “How much TV do you watch?” with a rough identity rather than a useful recollection. State a short period, such as the past seven days, and include movies, scheduled television and on-demand episodes in the definition. The result is a descriptive snapshot, not a judgment about the viewer.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/movie-tv-viewing-template/) 11. [![Preview of the Museum Visitor Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/museum-form-template-preview.avif) Museum Visitor Survey Template Media & entertainment A visitor who came for a particular exhibition may judge the day differently from someone spending time with family. Start with the reason for visiting, then ask about the experience instead of relying on one overall rating.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/museum-form-template/) 12. [![Preview of the Music Interest Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/music-interest-template-preview.avif) Music Interest Survey Template Media & entertainment An interest in music does not automatically mean someone wants to join a choir or can attend weekly rehearsals. This SurveyLegend example helps community organizers choose an approachable music-making offer before committing to a program.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/music-interest-template/) 13. [![Preview of the Music Listening Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/music-listening-template-preview.avif) Music Listening Survey Template Media & entertainment Someone can use the same phone to choose an album, follow recommendations, or hear another person's playlist. Separate the listening device from the way music was selected to understand the experience more clearly.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/music-listening-template/) 14. [![Preview of the Newsletter Preferences Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/newsletter-preferences-template-preview.avif) Newsletter Preferences Survey Template Media & entertainment A reader may want detailed advice on one topic and only occasional updates on another. This SurveyLegend questionnaire separates content preferences from delivery frequency so you can make clear editorial choices.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/newsletter-preferences-template/) 15. [![Preview of the Newspaper Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/newspaper-template-preview.avif) Newspaper Survey Template Media & entertainment A reader may value local reporting while still struggling to find information about a specific public meeting or neighborhood change. This SurveyLegend questionnaire separates content needs from access problems. It helps a newsroom identify a useful next question to report, rather than relying only on a general satisfaction score.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/newspaper-template/) 16. [![Preview of the Online Music Streaming Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/online-music-streaming-template-preview.avif) Online Music Streaming Survey Template Media & entertainment Someone searching for a specific album has a different task from someone looking for something new. This SurveyLegend questionnaire captures that context before asking what a streaming service could improve.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/online-music-streaming-template/) 17. [![Preview of the Online Video Viewing Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/online-video-viewing-template-preview.avif) Online Video Viewing Survey Template Media & entertainment A short viewing session can mean a viewer found the answer quickly, lost interest or could not follow the explanation. This SurveyLegend example asks what happened during one named video so producers can choose a more specific improvement than simply making everything shorter.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/online-video-viewing-template/) 18. [![Preview of the Pinterest Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/pinterest-template-preview.avif) Pinterest Survey Template Media & entertainment Saving an idea and using it are different outcomes. A person may collect inspiration for later without wanting to buy anything today. This SurveyLegend questionnaire focuses on one recent visit so a creator can understand the job the content was meant to do.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/pinterest-template/) 19. [![Preview of the Podcast Listener Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/podcast-listener-template-preview.avif) Podcast Listener Survey Template Media & entertainment Downloads tell you that an episode was accessed, but they do not explain why someone chose it or what they wanted from it. Ask listeners about the experience behind the numbers before changing the format.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/podcast-listener-template/) 20. [![Preview of the Reading Habits Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/reading-habits-template-preview.avif) Reading Habits Survey Template Media & entertainment Someone who reads short digital pieces on a commute may need something different from a reader who sets aside time for print books. Ask about behavior and context before deciding what support to offer.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/reading-habits-template/) 21. [![Preview of the Reading Interest Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/reading-interest-template-preview.avif) Reading Interest Survey Template Media & entertainment A useful reading list starts with readers. SurveyLegend lets a school librarian or reading-group leader adapt seven short questions about leisure reading, without asking for a student's name or assuming everyone reads the same way.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/reading-interest-template/) 22. [![Preview of the Social Media Safety Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/social-media-safety-template-preview.avif) Social Media Safety Survey Template Media & entertainment Choose one platform or a clearly defined platform type and ask adult users about the past 30 days. Do not ask for account handles, screenshots, names, harmful content or descriptions of abuse. Explain who will review responses and give a separate route for urgent reporting or support. This is usability feedback, not a channel for handling a live safety incident.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/social-media-safety-template/) 23. [![Preview of the Social Media Usage Survey Template showing its first question and answer choices](https://www.surveylegend.com/survey-template-media/previews/social-media-usage-template-preview.avif) Social Media Usage Survey Template Media & entertainment A useful usage survey needs more than one time estimate. This template separates platforms, time, purpose, activity style, connection, and stress or distraction so each answer has a clear meaning. The seven-day recall period gives respondents a recent window instead of asking them to summarize an undefined “usual” week. Browse related \[media templates\](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/) when the task concerns another kind of content or audience.](https://www.surveylegend.com/survey-examples-templates/media-entertainment-surveys/social-media-usage-template/) Free survey maker ## Start creating surveys today *for free* Create and bring your ideas to life with the survey tool used by people all over the world. [Get started for free ](https://app.surveylegend.com/register/)[Book a demo](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/) Academic research survey ### Ready to collect better research data? Create academic surveys and questionnaires from ready-made templates. 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[Start free ](https://app.surveylegend.com/register/)to create your questionnaire in SurveyLegend, adapt the context, and review it before sharing. [*Self-serve* Start free Create your first survey in minutes **Start free** ](https://app.surveylegend.com/register/)[*Guided help* Book a demo Talk with a SurveyLegend expert and choose the right plan. **Book a demo**](https://www.surveylegend.com/schedule-a-demo-of-surveylegend/)