BLOGS
Topic: Marketing Research
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Event, Marketing Survey, Types of Surveys
5 Benefits Of Using Sponsorship Surveys
“This blog is sponsored by SurveyLegend!” We’re used to seeing companies sponsor things. Sponsorships have been an essential part of marketing strategies across many industries for years. Whether a...
Branding, Marketing Survey, Research
How To Create An Advertising Survey To Measure Effectiveness
Ads are inescapable today. They’re on your television, on the radio, on the road, and popping up on your computer or phone. But how effective are they? Is the...
Branding, Customer Insight, Online Survey, Research
7 Ways To Avoid Rebranding Mistakes (Plus Top Rebranding Failures & Successes)
Summer, 1985. Mikhail Gorbachev has just come into power. Back to the Future hits theaters. And Coca-Cola releases “New Coke” to combat dwindling sales. The consumer backlash over the...
Branding, Customer Insight, Online Survey, Research
25 Great Branding Resources for Marketers (Including Branding Surveys)
You know their logos. You know their names. Nike tells you to “just do it,” while Apple tells you to “think different.” This is all part of a branding...