“The greatest wealth is to live content with little.” – Plato “You get what you pay for.” – Gabriel Bell “Price is what you pay, value is what you...
The Dutch Gold bear-shaped honey bottle. The blue Tiffany & Co. box. The Pringles can. There are many examples of iconic packaging, and you can bet there was a...
The automobile has been an enduring presence throughout multiple centuries. Then, you have the VCR, which came and went in a matter of decades. Regardless of a product’s life...
We’ve all heard someone describe themselves as “terrible with names.” The same can be true when it comes to naming a product! To arrive at a good product name,...
We’ve talked a lot about the customer experience in the past – but what about the product experience? While customer experience may be king, product experience is just as...
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