---
generated_by: surveylegend-page-markdown
title: Integrate Survey Data with Salesforce | SurveyLegend
description: This guide explains how to connect a survey to Salesforce and add
  respondents’ contact details to a selected list of leads.
canonical: https://www.surveylegend.com/user-guide/integration-with-salesforce/
---

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# Integration with Salesforce

By connecting any of your questionnaires with your [Salesforce](https://www.salesforce.com/) account, each individual respondent will be saved as a **lead**, and all data that’s entered by them will be saved too.

![An illustration showing SurveyLegend's mascot and Salesforce's monster, becoming friends](https://www.surveylegend.com/wordpress/wp-content/themes/sage/resources/images/img/modal/upgrade/modal-upgrade-salesforce.png)

![An illustration showing SurveyLegend's mascot and Salesforce's monster, becoming friends](https://www.surveylegend.com/wordpress/wp-content/themes/sage/resources/images/img/modal/upgrade/modal-upgrade-salesforce.png)

Connect any survey with your Salesforce account, to store each individual respondent as a lead in your leads list.

  This way you can easily use SurveyLegend for registration and lead generation, and get the contact details (names and emails) you collect smartly organised under the **leads list** in your account.

## What is a “lead”

Leads are those individuals who are potentially interested in buying your products or services. Lead generation is the process where you collect contact information about such people (potential customers) and keep & categorise them for future when you can contact them and follow up. Lead generation lets you reach potential customers early in their buyer’s journey, so you can earn their trust, build a relationship, and be by their side until they’re ready to make a purchase. Growing your business means reaching potential customers before they’ve made up their minds! To learn more about generating leads, read [this article from Salesforce](https://www.salesforce.com/marketing/lead-generation-guide/).

Note:

To make this integration work properly, you must use the smart questions of [Name](https://www.surveylegend.com/user-guide/name/) and [Email](https://www.surveylegend.com/user-guide/email/). Also make sure to make them ‘required’.

***

## How to integrate any questionnaire with Salesforce

It’s super easy. Just follow these simple steps and enjoy.

1. ### Navigate to ‘Integrations’ tab
   By going to **configure** step of any of your questionnaires, and then clicking on **Integrations** tab, you can find a list of all SurveyLegend integrations.
2. ### Connect your questionnaire with Salesforce
   Find the Salesforce integration in the list of SurveyLegend integrations. Then click on the Connect button.
3. ### Login to your Salesforce account
   When you press the connect button, you will be asked to login to your Salesforce Account by clicking on Login to Salesforce button. This will give permission to SurveyLegend to add entries to your leads lists.
4. ### Choose an email question to match to Salesforce
   In the next step, you will have the possibility to choose an existing email question from your survey and match it to a Salesforce field.
5. ### Map survey questions to Salesforce fields
   Now, you will have the possibility to map questions from your survey and match them to an equivalent Salesforce field. When respondents give you their contact info, we will add them to Salesforce.
6. ### Done
   Now all is set. Just click the Done button and leave the rest of the work for us.

Note:

Data only from those respondents who have **submitted** their responses (those who pressed the submit button) will be sent to Salesforce.

***

[more integrations](https://www.surveylegend.com/user-guide/integrations/)