B2B / B2C, Customer Experience, Customer Insight

10 Types of Client Success Surveys & How To Handle a Negative NPS

“How did we do today?” Many of us have been asked to answer that simple question following a transaction. Perhaps it was a text message, an email, or a...

Customer Insight, Survey Questions

7 Types of Offensive Survey Questions & How To Avoid Them

The goal of any survey is to get participants to answer questions. And while you want your questions to be thought-provoking and engaging, unfortunately in doing so you may...

B2B / B2C, Event

How To Create a Conference or Summit Survey

Conferences and summits are big business, accounting for $325 billion of direct spending in the U.S. alone each year while supporting jobs, bringing money to local economies, and boosting...

B2B / B2C, Event

How To Create a Trade Show Exhibitor Survey & Questions To Ask

Trade shows are big business! With the exception of the pandemic years, in which social distancing was the norm, annual global exhibition spending is approximately $140 billion. Therefore, it’s...

Research, Survey Bias, Survey Questions

7 Ways To Avoid Gender Bias In Surveys

We talk a lot about the different types of survey bias at SurveyLegend. From non-response bias to confirmation bias, introducing any type of bias into your survey can render...

Employee Surveys, Testing Surveys

How To Test Employee Knowledge with Surveys and Quizzes

Are your employees meeting company goals? Following company policy? How about keeping customers satisfied? These are just some of the many questions that company leaders should be regularly asking...