Because of the power and popularity of the Net Promoter Score (NPS), a tool for measuring customer satisfaction, several companies have begun specializing in this methodology. One such company...
“Shoot me a text…” It’s something we hear or say just about every day. And, most of us are quick to respond – or at least take a look...
The dentist-patient relationship can be… complicated. On one hand, everyone knows it’s important to keep their teeth well-maintained. On the other hand, sitting in a chair while someone puts...
“Hey, where you going?” In a nutshell, that’s the gist of an exit intent survey. These online surveys are designed to capture feedback from website visitors who are about...
There is a famous quote that says, “Life is a journey, not a destination.” The same could be said for the customer lifecycle. As it is known in marketing,...
They say it is much cheaper to retain a customer than it is to acquire a new one. But is this an arbitrary statement? And who exactly are they?...