Event, Polls

How to Create a Football Survey for “The Big Game”

Are you ready for some football? The “Big Game” (you know the one) is arguably the most popular annual sporting event in the United States. Over one hundred million people tune in to watch the gridiron action each year, and the half-time show features some of the biggest names in entertainment, attracting almost as much attention as the game itself. Advertisers know the event gets a lot of eyes, and today the average 30-second commercial spot costs $7 million. Because of this, many companies and media outlets regularly survey people about the Big Game, and SurveyLegend can help.

Super Bowl Facts & Stats

The first Super Bowl took place on January 15, 1967 between the Green Bay Packers and the Kansas City Chiefs, with the Packers taking home the trophy. Back then, tickets were just $12 and 61,000 tuned in to watch. Times have certainly changed. Today, tickets, on average, will set you back about $9,000 and an average of 113 million people watch the televised game. Here are some more fun facts and Super Bowl statistics from History.com.

  • The Pittsburgh Steelers and New England Patriots each have six Super Bowl victories—the most of any team. The Dallas Cowboys and San Francisco 49ers each have five wins.
  • With five defeats each, the Denver Broncos and New England Patriots are tied for most Super Bowl losses.
  • The Detroit Lions, Jacksonville Jaguars, Houston Texans and Cleveland Browns are the only teams that haven’t played in a Super Bowl.
  • The Patriots have made the most Super Bowl appearances of any team (11).
  • The championship team receives the Vince Lombardi Trophy, named for the legendary Green Bay Packers coach, who won the first two Super Bowls.
  • Because the football season runs into two calendar years, Roman numerals are used to identify each Super Bowl.
  • The Super Bowl venue changes each year. 
  • Tampa Bay, in Super Bowl LV, is the only team to win a Super Bowl in its home venue.
  • Super Bowl Sunday is the second-largest day for food consumption in the United States, with only Thanksgiving ahead of it.

Conducting Football Surveys for “The Big Game”

What types of surveys are conducted leading up to, and after, the Big Game? Prior to the event, many media outlets will survey people on which team they’re rooting for. These pre-game football polls take just seconds to complete, so they can easily go viral which brings attention and awareness to the outlet conducting the survey. Other outlets will regularly survey people about what they plan to do for the Big Game and share the results with their readers.

Following the Big Game, surveys often revolve around what people thought of the half-time performance and the commercials. Because advertisers spend so much money for a 30-second spot, they typically produce their most creative commercials for the game, making the ads an event in and of themselves – some people even say they only watch the Big Game just to see the commercials!

Examples of a Big Game Football Survey or Quiz

In order to engage with people, it’s important that your Big Game survey or poll looks good. You’re in luck – SurveyLegend allows you to create beautiful online surveys for free! Plus, you can create surveys with images to further increase engagement and response rate (read why picture surveys perform better in our blog 7 Benefits of Using a Picture Survey).

A word of caution: The NFL restricts the use of the phrase “Super Bowl” for advertising purposes. Just as we have avoided using it in this post outside of the facts section from History.com, so too should you when conducting a survey. “Given the value of the Super Bowl franchise, it is not surprising that the NFL is extremely aggressive in protecting its golden goose from anything it views as unauthorized efforts to trade off the goodwill associated with the mark or the game,” writes Mitchell Stabbe in the Broadcast Law Blog. The NFL does not have any rights over the term “The Big Game,” so play it safe and use that instead (besides, everyone knows what it means).

Below is an example of a SurveyLegend survey with images, asking people how they plan to celebrate the Big Game event.

Super Bowl Survey

How to Create Your Big Game Football Survey with SurveyLegend

To make your Big Game survey, simply follow this step-by-step guide after creating your free SurveyLegend account. Below are instructions for a picture survey like the one above, but any other of our 12 types of surveys is just as easy!

  1. Login to your account
  2. Add a new survey and navigate to the CREATE step.
  3. Use our picture-based question type (“Picture Selection”) by clicking on it.
  4. Click on the picture selection question that was just added, and then click on the “upload” button.
  5. Select your pictures and then hit upload. 
  6. If you like, change the layout and size of photos using the settings on the left-hand side. If you want people to vote, you can also choose whichever voting type you prefer. People usually use the “Ranking” voting type and let people vote for their top three choices. 
  7. Go to the DESIGN step to change the look and feel of your survey (for example, you can choose a dark theme or upload your own football background).
  8. Go to the CONFIGURE step and give your football survey a good name so that you remember it. If there’s voting on who people think will win the Big Game, make sure you have the “Limit number of participations” setting ON, which will make sure people cannot vote multiple times.
  9. Finally, continue to the SHARE step, copy your link, and send it to your audience using SMS, Email, Facebook, Slack or whatever platform you like.
  10. When the distribution of your football survey is done, go to Live Analytics and watch as the results come in.

Start Creating Your Big Game Survey Today

Ready to create your Big Game survey or poll? We’ve got you covered! Our surveys render beautifully on any screen, are customizable to your design preferences, and produce awesome results. Start now with SurveyLegend and find out who people think will win the Big Game in 2024, which commercial was their favorite, or how they plan to celebrate the event!

Do you watch the Big Game? What do you like best about it? Who’s your winning pick for this year’s face off? Let us know in the comments!

Frequently Asked Questions (FAQs)


Why do advertisers use the term “The Big Game”?

To avoid trademark infringement. The NFL is very protective of its trademarks and is known to get litigious with non-sponsoring companies that use them without permission.

How can I create a football survey?

SurveyLegend makes it easy to create a football survey and it’s free to sign up. SurveyLegend offers a wide variety of types of survey questions and the surveys render beautifully on any device.

What should I ask on a football survey?

When surveying about the Big Game, most surveys ask participants who they think will win, what they like most about the event, which commercials were their favorite, and whether they enjoyed the halftime show.

About the Author
A born entrepreneur, passionate leader, motivator, great love for UI & UX design, and strong believer in "less is more”. A big advocate of bootstrapping. BS in Logistics Service Management. I don't create company environments, I create family and team environments.