Branding, Marketing Survey, Research

How To Create An Advertising Survey To Measure Effectiveness

Ads are inescapable today. They’re on your television, on the radio, on the road, and popping up on your computer or phone. But how effective are they? Is the...

Employee Surveys, Online Survey, Types of Surveys

Understanding Feedback Culture & Creating Feedback Surveys

“We all need people who will give us feedback. That’s how we improve.”  – Bill Gates As this quote shows us, not only was Gates a tech whiz, he...

Online Survey, Security

10 Ways To Battle Survey Bots (And Why They Attack)

A bot, short for “robot” of course, is a software app that’s programmed to perform automated tasks online. They go to work on their own, toiling away at repetitive...

Customer Experience, Customer Insight

How To Survey Through The Customer Lifecycle & 10 Best Practices

There is a famous quote that says, “Life is a journey, not a destination.” The same could be said for the customer lifecycle. As it is known in marketing,...

Holiday, Online Survey, Picture Survey

7 Summertime Survey Considerations With Examples

Ah, summertime, that hot but happy season when the sun stretches its rays like a lazy dog waking from a nap. Vacations are planned, the kids are tasting freedom...

Questionnaires, Types of Surveys

How To Create a Follow-up Survey & Questions To Ask

“The fortune is in the follow-up.”  – Jim Rohn Rohn, an American entrepreneur, author, and motivational speaker who passed in 2009, understood the importance of follow-up. He would often...