From the US to the UK, Australia to Argentina, Valentine’s Day is celebrated in many countries around the world (other countries that acknowledge the holiday include Canada, France, Germany, Mexico, and South Korea – it also happens to be the most common wedding anniversary date in the Philippines). With so many people around the world celebrating Valentine’s Day – or a day similar to it, such as the Japanese Takentaino-Hi, or “Day of Chocolates,” it’s natural that brands, retailers, and media outlets will want to create surveys about it. So how’s the best way to go about it? We’ve got the answers, as well as some Valentine’s Day survey ideas!
Valentine’s Day History
Before we get started, a quick look at the history of Valentine’s Day (also known as The Feast of Saint Valentine, The Day of Love, Lovebirds’ Day, and Heart’s Day). The story of the holiday’s patron saint, Saint Valentine, remains a mystery. However, the holiday contains vestiges of both Christian and ancient Roman tradition and has long been celebrated in February. While some believe that February 14th marks the anniversary of Valentine’s death, others believe it is because the date is the beginning of birds’ mating season, lending credence to the idea that Valentine’s Day should be a day for romance.
Written Valentine’s began to appear in the 1400s, with the oldest known example being one composed in 1415 by Charles, Duke of Orleans, to his wife while he was imprisoned in the Tower of London. By the 18th century, it was common for friends and lovers to exchange notes or small tokens of affection, and by the 1900s printed cards began to replace handwritten notes. Today, Valentine’s Day statistics show that approximately one billion Valentine cards are sent each year around the world! Many of these cards feature Cupid the Greek God of Love, often illustrated as a naked cherub launching arrows. In fact, Cupid met the SurveyLegend mascot in our cover illustration!
Valentine’s Day Survey Examples
In order to engage with people, it’s important that your Valentine’s Day survey or poll looks good. You’re in luck – SurveyLegend allows you to create beautiful online surveys for free! Plus, you can create surveys with images to further increase engagement and response rate (read why picture surveys perform better in our blog 7 Benefits of Using a Picture Survey). Below are several examples of SurveyLegend surveys with images.
1. Company/Brand Research
In this first Valentine’s Day example, we ask people what they would most like to receive for the special occasion. While the survey may look innocuous, it’s the type of survey that companies or brands might send out to see what might be a top seller this year. This could inform their marketing strategy, and help them determine how much of their budget they want to allocate toward the holiday. After all, Valentine’s Day statistics reveal that Americans alone spend around $22 billion each February 14th.
Let’s see how this might work. Let’s say responses indicate that most people would like a romantic Valentine’s Day dinner. Then, a restaurant chain may opt to create advertisements promoting their location as the “perfect place to take your Valentine.” On the other hand, if it appears that the majority of respondents would rather stay home with their honey and relax, selecting “Netflix and chill,” chocolatiers, florists and jewelry store owners may want to save their money, re-allocating it toward different holidays. Or, they may decide to spend more on advertising, in order to remind those who plan to relax that they can complement the night-in with a nice gift.
2. Human Interest Stories
Many media outlets like to publish stories on the human condition or focused on human relationships. In this example, this Valentine’s Day survey asks participants what would be most special to them this Valentine’s Day. It’s a way for journalists to form stories around what matters to people.
For example, they may learn that most respondents would prefer simple signs of love, such as showing affection or doing chores, versus material gifts or fancy dinners. In this case, they may form a story around people becoming less materialistic. On the other hand, if people specify a gift as most important, they may show that consumer spending may be up this Valentine’s Day and companies should take advantage of that and/or prepare their inventory.
3. Valentine’s Day Poll / Social Media Surveys
Many media outlets and influencers like to send out quick polls, often via social media. Many of these polls are designed to go viral, by engaging people with a hot topic, including imagery, and asking 1-3 quick questions that can easily be shared with others. This creates a snowball effect, with more and more people receiving and sharing the poll, bringing more attention to the outlet or influencer and boosting their brand (read more about viral surveys and viral quizzes).
In this example, we take a current topic and form a quick poll around it. Many of us who grew up in previous generations handed out Valentine’s Day cards to all of our classmates, during class. However, today many find it inappropriate at that age, or may think it’s unfair as kids can be left out or their parents may not be able to afford the card. This poll engages with the public by asking them to weigh in.
How to Create Your Valentine’s Day Questionnaire with SurveyLegend
To make your Valentine’s Day quiz or survey, simply follow this step-by-step guide after creating your free SurveyLegend account. Below are instructions for a picture survey like the one above, but any other of our 12 types of surveys is just as easy!
- Login to your account
- Add a new survey and navigate to the CREATE step.
- Use our picture-based question type (“Picture Selection”) by clicking on it.
- Click on the picture selection question that was just added, and then click on the “upload” button.
- Select your pictures and then hit upload.
- If you like, change the layout and size of photos using the settings on the left-hand side.
- Go to the DESIGN step to change the look and feel of your survey (for example, you can choose a dark theme or upload your own Valentine’s background).
- Go to the CONFIGURE step and give your Valentine’s Day survey a good name so that you remember it.
- Finally, continue to the SHARE step, copy your link, and send it to your audience using SMS, Email, Facebook, Slack or whatever platform you like.
- When the distribution of your Valentine’s Day survey is done, go to Live Analytics and watch as the results come in.
Start Creating Your Valentine’s Day Survey, Poll, or Quiz Today
Ready to create your Valentine’s Day quiz, survey or poll? We’ve got you covered! Our surveys render beautifully on any screen, are customizable to your design preferences, and produce awesome results. Want to survey people on other popular holidays and events? We’ve got you covered there, too:
- New Year’s Survey
- Thanksgiving Survey
- Independence Day Survey
- Easter Survey
- “Big Game” Football Survey
- Christmas Surveys (light contests, ugly sweater contests, gingerbread house contests)
- Halloween Surveys (pumpkin carving contests, costume contests)
Do you celebrate Valentine’s Day? Do you like gifts or simple signs of affection? Have you participated in a Valentine’s Day questionnaire in the past? Let us know in the comments!
Frequently Asked Questions (FAQs)
Consumers spend a lot of money on Valentine’s Day. By surveying people, retailers can get a better understanding of what people intend to buy and how much they intend to spend. This can inform retailer advertising and pricing strategies.
Quizzes on this lovers’ holiday tend to focus on what they plan to do for the holiday or what they’d like to receive. More straightforward Valentine’s Day quizzes ask trivia questions about the holiday, using Valentine’s Day history to inform the questions.
Valentine’s Day statistics show that in 2021, the average amount spent per person was just under $165.