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How to Use Surveys at Different Customer Stages
Getting to know your customers is critical for any business. By understanding them, you’re more likely to keep them! Of course, getting their business is the first step. There...
What is Research Design? (Plus 12 Key Elements for Survey Research)
A lot of thought needs to go into the creation of any survey. This way, you’re more likely to get the most accurate results and the best response rates...
What is a Cross-Sectional Survey and Why Should I Use One?
Are you in retail, healthcare, education, psychology, or marketing? Looking for a fast way to collect a large amount of data? Then you may want to consider a cross-sectional...
5 Types of Leading Questions with Examples + How They Differ From Loaded Questions
Have you ever created a survey with questions designed to subtly nudge a recipient in one direction or another? Or, have you ever taken a survey and felt boxed...
7 Considerations for Nominal vs Ordinal Data (+ Interval vs Ratio Data)
Are you the type of person who works better with a bit of freedom and the ability to “shoot from the hip”? Or do you like things done in...
What is DEI and How Do You Create a DEI Survey?
Today’s workforce is evolving, and now, diversity is more important than ever. Generation Z has begun making their mark in the workplace, and they are the most diverse generation...