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How To Survey Through The Customer Lifecycle & 10 Best Practices
There is a famous quote that says, “Life is a journey, not a destination.” The same could be said for the customer lifecycle. As it is known in marketing,...
7 Reasons To Use Customer Retention Surveys
They say it is much cheaper to retain a customer than it is to acquire a new one. But is this an arbitrary statement? And who exactly are they?...
What Is A Closed-Loop Survey & Five Steps To Closing The Loop
When we talk about “closing the loop,” we’re not referring to that childhood method of tying shoelaces! In business, closing the loop refers to completing a cycle or ensuring...
10 Types of Client Success Surveys & How To Handle a Negative NPS
“How did we do today?” Many of us have been asked to answer that simple question following a transaction. Perhaps it was a text message, an email, or a...
5 Steps of Usability Testing + Components, Benefits, & Examples
“The usefulness of the cup is its emptiness.” No, this quote doesn’t come from Aristotle, Socrates, or Confucius. It’s a statement from none other than Chinese-American martial...
How Surveys Help Marketers Create Buyer Personas (with Examples)
How well do you know your customers? Today, understanding customers is becoming increasingly important to encourage brand loyalty. In fact, studies show that 66% of customers expect companies to...