B2B / B2C, Customer Experience, Customer Insight

10 Types of Client Success Surveys & How To Handle a Negative NPS

“How did we do today?” Many of us have been asked to answer that simple question following a transaction. Perhaps it was a text message, an email, or a...

Customer Experience

5 Steps of Usability Testing + Components, Benefits, & Examples

    “The usefulness of the cup is its emptiness.” No, this quote doesn’t come from Aristotle, Socrates, or Confucius. It’s a statement from none other than Chinese-American martial...

Customer Experience, Customer Insight, Research, Segmentation

How Surveys Help Marketers Create Buyer Personas (with Examples)

How well do you know your customers? Today, understanding customers is becoming increasingly important to encourage brand loyalty. In fact, studies show that 66% of customers expect companies to...

Customer Experience, NPS, Online Survey, Research

How to Calculate NPS (+ NPS Examples)

How likely are you to recommend us to a friend or colleague? You’ve certainly seen that question before on a survey. It’s a prime example of an NPS question....

Customer Experience, Online Survey, Product Evaluation, Shopping

How to Survey Customers Throughout Their Car Buying Journey

NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.

Customer Experience, Customer Insight, Features, Image Poll, Kiosk Survey, Online Survey, Picture Survey, Survey Examples, Types of Surveys

How to Conduct a Service Evaluation Survey with Pictures

Today, customer service is king – and it’s critical for any business that wants to compete in a crowded marketplace. Forbes reports that more than 95% of customers say...