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How To Create A Testimonial Survey + Mistakes To Avoid
Okay, so maybe Marilyn wasn’t a SurveyLegend user; this was actually a testimonial ad for Lustre Creme Shampoo back in the 1960s. But celebrity testimonials are only one type...
How To Survey Through The Customer Lifecycle & 10 Best Practices
There is a famous quote that says, “Life is a journey, not a destination.” The same could be said for the customer lifecycle. As it is known in marketing,...
7 Reasons To Use Customer Retention Surveys
They say it is much cheaper to retain a customer than it is to acquire a new one. But is this an arbitrary statement? And who exactly are they?...
What Is A Closed-Loop Survey & Five Steps To Closing The Loop
When we talk about “closing the loop,” we’re not referring to that childhood method of tying shoelaces! In business, closing the loop refers to completing a cycle or ensuring...
10 Types of Client Success Surveys & How To Handle a Negative NPS
“How did we do today?” Many of us have been asked to answer that simple question following a transaction. Perhaps it was a text message, an email, or a...
5 Steps of Usability Testing + Components, Benefits, & Examples
“The usefulness of the cup is its emptiness.” No, this quote doesn’t come from Aristotle, Socrates, or Confucius. It’s a statement from none other than Chinese-American martial...