B2B / B2C, Event, Types of Surveys

How To Create a Successful Webinar Survey & Questions To Ask

Webinars continue to fuel successful marketing initiatives and learning platforms. But not all webinars are created equal. If you’ve attended a virtual event in the past – and it’s 2024,...

B2B / B2C, Customer Experience, Customer Insight

10 Types of Client Success Surveys & How To Handle a Negative NPS

“How did we do today?” Many of us have been asked to answer that simple question following a transaction. Perhaps it was a text message, an email, or a...

B2B / B2C, Event

How To Create a Conference or Summit Survey

Conferences and summits are big business, accounting for $325 billion of direct spending in the U.S. alone each year while supporting jobs, bringing money to local economies, and boosting...

B2B / B2C, Event

How To Create a Trade Show Exhibitor Survey & Questions To Ask

Trade shows are big business! With the exception of the pandemic years, in which social distancing was the norm, annual global exhibition spending is approximately $140 billion. Therefore, it’s...

B2B / B2C, Data Types, Online Survey, Sampling

What is Simple Random Sampling? Pros, Cons, and Examples

Need to survey a large group of people but don’t have the time or money to survey them all? Simple random sampling is a great option, and is one...

B2B / B2C, Data Types, Online Survey, Sampling

What is Convenience Sampling? Pros, Cons, and Examples

Many surveys are concerned with people’s age, gender, income, education level, and other demographic information. These surveys want to know this information because they’re targeting a specific portion of...