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25 Great Branding Resources for Marketers (Including Branding Surveys)
You know their logos. You know their names. Nike tells you to “just do it,” while Apple tells you to “think different.” This is all part of a branding...
7 Signs That It’s Time To Find a New Online Survey Company
When it’s time to send out a marketing research survey or just a company questionnaire, you have a lot of options. Of course, sometimes the most obvious solution may...
How To Create a SMART Survey Design
Creating a survey takes time and effort – if you expect to get results. There are many things to consider, such as the look and feel of the survey,...
How Generational Differences Impact Survey Participation
“As surveys grow more technologically advanced, older adults may regard data collection practices differently than younger adults, leading to varying rates of participation and response.” This statement by ResearchGate,...
5 Types of Market Segmentation & How To Segment Markets Effectively
Are you targeting the right audience? Are you providing a good customer experience? Or are you throwing money down the drain trying to appeal to a group that’s not...
8 Ways to Conduct Survey Testing and Top 7 Benefits
You can spend a lot of time, money, and effort developing a consumer or research survey, so you want to be sure it’s effective and easily understood. But how...