Data Types, Online Survey, Questionnaires, Research, Sampling, Segmentation, Survey Examples

What is Probability Sampling? Pros, Cons, and Examples

Data that skews one way or another can lead to bad decisions and incorrect conclusions. Often, data is unreliable because researchers who are unable to survey every member of...

Data Types, Online Survey, Research, Sampling, Segmentation, Survey Examples

What is Non-Probability Sampling? Pros, Cons, and Examples

Before any survey can begin, researchers need to consider how they will sample survey participants. Typically, it’s not possible or feasible to survey the entire population of a survey....

Data Types, Online Survey, Research, Sampling, Segmentation

What is Quota Sampling? Pros, Cons, and Examples

Many types of sampling involve random selection to ensure the sample group is representative of the larger population. Quota sampling turns this notion on its head because it simply...

Data Types, Online Survey, Research, Sampling, Segmentation, Survey Examples

What is Systematic Sampling? Pros, Cons, and Examples

Systematic sampling is a type of sampling method that involves selecting a smaller group of participants (the sample) from a larger group of participants (the population). However, this method...

B2B / B2C, Data Types, Online Survey, Sampling

What is Simple Random Sampling? Pros, Cons, and Examples

Need to survey a large group of people but don’t have the time or money to survey them all? Simple random sampling is a great option, and is one...

B2B / B2C, Data Types, Online Survey, Sampling

What is Convenience Sampling? Pros, Cons, and Examples

Many surveys are concerned with people’s age, gender, income, education level, and other demographic information. These surveys want to know this information because they’re targeting a specific portion of...