The Dutch Gold bear-shaped honey bottle. The blue Tiffany & Co. box. The Pringles can. There are many examples of iconic packaging, and you can bet there was a...
From Pong to Pac Man, Super Mario to Silent Hill, the video game industry has gone through many evolutions in the last 50 years. Not only have the games...
The automobile has been an enduring presence throughout multiple centuries. Then, you have the VCR, which came and went in a matter of decades. Regardless of a product’s life...
We’ve all heard someone describe themselves as “terrible with names.” The same can be true when it comes to naming a product! To arrive at a good product name,...
NPS surveys let you know where you stand with customers, but they have to be done right. Here are ten NPS survey best practices.
An incredible 30,000 new products are launched every year. Unfortunately, 95% of new products fail. There are a number of reasons products fail. However, the 280 Group – a world...